Paul Brooks’ Post

Have you ever wondered why Burger King and McDonald's outlets, Also other brand outlets are in the same area next to one?❓🤔 ⏩ Why do you see most vegetable vendors serving the same produce side by side? And why do clothing stores of various brands often huddle together? You might think that spreading out would lead to more profit, right? 💯 Well, there is a fascinating reason for this phenomenon - it is called Nash Equilibrium! Nash Equilibrium is a concept from game theory that explains why competitors often choose to locate near one another. It is not about crowding, but about strategic positioning. Here is the scoop: By being in proximity, these businesses create a magnet effect. 🎯 Let us try to understand with the example- We often find two different brands from the same industry in the same complex and we also find two petrol pumps from Different companies within the 1 km distance. why….? Well, I have the answer We often find McDonald’s and KFC outlets in the same complex or next to each other in the market because if they open their outlets in the extreme corner of the city might the chance one will cater to more customers other and this will create unnecessary losing sales so here Game theory comes in the picture where both the outlets come together and open their outlets at the optimum point of the city where both caters the exactly same amount of customers, this is called NASH Equilibrium where the optimal strategy for a player is to stay the course of their initial strategy while knowing the opponent’s strategy and that all players maintain the same strategy if all other players do not change their strategy.👍 📌 Customers looking for a particular product or service are drawn to the area because they know they have multiple options to choose from. This clustering strategy can benefit everyone involved - businesses can tap into a larger customer pool, and customers get the convenience of choice in one spot. So, the next time you see those pizza joints or clothing stores all bunched up, remember, it is not just chance - it is strategic brilliance! 📍 📈 ⏯ Do you know of any other such business strategies that brands use? Comments Below. ⬇ #brandstrategy #businessgrowth #Marketing #Productdesigning LinkedIn for Creators LinkedIn Learn Marketing Mind Product Marketing Product Management Product Development

Sharing the content I read recently. MARKETING STRATEGIES- ♤#Starbucks☕🥤- • Starbucks writes wrong spelling of their customers names on their coffee cups by which customer gets pleased and they post their cups photos on the social media #Instagram that acts like a free marketing . • Secondly their customised treatment (for example calling the customers by their names). ♤#Redbull🥤- During initial days, Red Bull used to throw the trash cans in front of the shops,clubs that created illusion among customers that the Red Bulls are majorly sold.Due to #bandwagon effect people started it's consumption. ♤#Maggi🍜 - Despite of many noodles , nothing can replace Maggi ,as Maggi sales emotions reflected in its advertisements. ♤#McDonald's 🍔🍟- In starting nobody was stepping into the McDonald's cafes because of its lavishness but after it, McDonald's started to sell 7 rupees Kulfi although it was a loss making business but it help to gain the customer footfall into the McDonald's stores. ☆Marketing strategies are necessary to remove #FOMO(FEAR OF MISSING OUT) from the market. #marketing #growth #companies .

Interesting strategy that a number of food and beverage brands use to capture different consumer segments along the value chain (think Busch, Bud Light and Michelob Ultra). Can it work in QSR with a brand like McDonalds that has such deep roots? Interesting read below 👇 #strategy #marketingbrew #QSR #brandlaunch Crew Marketing Partners Braden Douglas Nate Douglas Gerald Schoenhoff

KFC vs. McDonald's: The Rivalry Heats Up 🔥 KFC's new billboard in Pakistan, "Finger Lickin' is better than Lovin' it," is a direct challenge to McDonald's, the world's largest fast food chain. The two brands have been rivals for decades, and their competition is particularly fierce in Pakistan, where they are both popular with consumers. McDonald's has a slight edge in terms of market share in Pakistan, with over 200 outlets compared to KFC's 150. However, KFC is growing rapidly and has recently introduced a number of new products and marketing campaigns. The new billboard is a clever way for KFC to position itself as a more fun and exciting brand than McDonald's. It also plays on the fact that KFC's fried chicken is known for being finger-licking good. Whether or not KFC's new billboard will be successful in helping them gain market share from McDonald's remains to be seen. However, it clearly indicates that the rivalry between the two brands is heating up in Pakistan. Thoughts on the new billboard: The new billboard is a smart move by KFC. It is both attention-grabbing and relevant to the Pakistani market. The use of humor and the comparison to McDonald's are both likely to appeal to Pakistani consumers. I am also interested in how McDonald's responds to the new billboard. Will they try to ignore it or devise a counter-marketing campaign? Overall, I think the new billboard is a positive development for the Pakistani fast-food industry. It shows that the two leading brands are willing to be creative and innovative to compete for market share. This is good for consumers, as it means that they have more choices and better deals.

Power of 4P's of #Marketing Once upon a time, in the bustling town of Marketville, there was a small family-owned bakery called "Sweet Delights." Despite its delectable pastries and freshly baked goods, Sweet Delights struggled to attract customers in the competitive market. One day, the owner, Sarah, decided to revamp her marketing strategy using the four Ps of marketing: Product, Price, Place, and Promotion. First, Sarah focused on enhancing her product offerings. She introduced new flavors of cupcakes and artisanal bread, catering to a wider range of tastes. Each item was meticulously crafted with premium ingredients, ensuring the highest quality. Next, Sarah adjusted her pricing strategy. She conducted market research to understand her customers' willingness to pay and competitively priced her products while still maintaining profitability. She also introduced loyalty programs and discounts to reward repeat customers and attract new ones. Sarah then optimized the placement of her bakery. Recognizing the importance of convenience, she opened a second location in a high-traffic area downtown. Additionally, she partnered with local cafes and restaurants to showcase her products, expanding her reach beyond the confines of her storefront. Finally, Sarah invested in promotional activities to create awareness and drive sales. She leveraged social media platforms to showcase her mouthwatering treats and engage with customers online. She also hosted tasting events and partnered with influencers to generate buzz around Sweet Delights. Thanks to Sarah's strategic implementation of the four Ps, Sweet Delights experienced a remarkable turnaround. The bakery became a beloved fixture in Marketville, drawing crowds of loyal customers who couldn't resist the temptation of its sweet treats. Through product excellence, competitive pricing, strategic placement, and effective promotion, Sweet Delights flourished in the competitive market, proving the power of the four Ps in driving business success. #Marketing #Product #Strategy #focus #Goal

🤝 𝐖𝐡𝐲 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐒𝐭𝐚𝐲 𝐂𝐥𝐨𝐬𝐞: 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐝𝐣𝐚𝐜𝐞𝐧𝐜𝐲 Ever wondered why Pepsi and Coca-Cola vending machines are often side-by-side? It's not a coincidence; it's a strategic move. 👥 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞: Having options allows consumers to choose based on their preferences. When you're thirsty and see both options right there, you're more likely to make a purchase. This choice is essential in the world of consumerism, where catering to diverse tastes is key. 💰 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐚𝐥𝐞𝐬: Competing products side-by-side can boost sales for both. When consumers are presented with options from different brands, it often leads to an overall increase in sales. People might come for one product but leave with both, benefiting both companies. 👀 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Visibility alongside a popular competitor can benefit lesser-known brands. Imagine a small, local cola brand next to Pepsi and Coca-Cola. This placement instantly increases the local brand's visibility. Sometimes, it's about riding on the coattails of a big name. 🛍️ 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞: It's all about making it easy for customers to find what they want. Placing similar products together makes shopping more convenient. Customers don't need to wander around searching; they find everything in one place. 📊 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Observing consumer choices informs future strategies. When competitors are close, it's easier to observe what consumers prefer. For example, if one brand's vending machine gets more traffic, the other might consider why and adjust its strategy. 🤝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Sometimes, competitors have unique collaborations. In some cases, competitors even collaborate to offer consumers something unique. This could be a limited-time flavor, a joint promotion, or a charitable partnership. It's a win-win strategy. 🌟 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 & 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬: Deals on competing products encourage purchases. Promotions like "𝐁𝐮𝐲 𝐎𝐧𝐞, 𝐆𝐞𝐭 𝐎𝐧𝐞 𝐅𝐫𝐞𝐞" on one brand may lead to a customer buying both. This strategy drives sales and appeals to budget-conscious consumers. Next time you spot competing products side-by-side, remember it's not just about rivalry—it's a clever strategy to cater to diverse consumer preferences. #consumerpreferences #retailstrategy #competition #marketinginsights #businesstactics #customerchoice #pepsi #cocacola #strategy #business

www.cpgconnect.ca/news: McCormick attributed strong sales in Q3 to, among other things, the strength of its brands and the “power of its marketing.” Operating income for the parent of Club House, Frank’s RedHot and French’s was $245 million USD in quarter ending Aug. 31, compared to $235 million USD in the year-ago period, while sales increased 6%. In the Americas, sales in flavor solutions – the company’s food service and enterprise division – rose 11.3% year-over-year, while sales for other consumer segment rose 1.4%. https://lnkd.in/ge47mUBi www.cpgconnect.ca/news follows Consumer Goods and Retail News. To stay current, you can create News Alerts by Category. Membership is free. #McCormick #CPG #ConsumerGoods #FMCG #FastMovingConsumerGoods #Retail #News #CPGConnectNews

If you're trying to get your food or drinks brand stocked in one of the top 5 UK supermarkets, then this very specific post is for you. We helped Cameo Apples to get stocked in LIDL & ALDI. Here's how we did it; 1. Created ADVERTAINMENT (Entertaining advertising) 2. Generated millions of views on social media 3. Created a loyal, engaged following 4. Built evidence showing how loved the brand was 5. Packaged this up for Cameo Apples We've been working with Cameo Apples for over 5 years now & here's what they have to say; “The results have exceeded highly ambitious expectations, resulting in excellent sales at present and strong foundations for future success.” We've worked with a whole variety of food & drinks brands including Sunny D, Buy Whole Foods Online, Emerge, Mr Freeze, Absofruitly & more! Results include; → 10M+ impresions & national press in LADBIBLE → £2.5M+ ecommerce revenue tracked → Client's product stocked in ALDI & LIDL → 10M+ TikTok views in 4 months If you're looking for similar results for your food/drinks brand, slide into my DMs!

These are great tips on how Food & Beverage brands can navigate the Private-Label Surge! The ever-shifting landscape of food & beverage retail space has been quite a ride for our clients recently at Broad Street Licensing Group. Witnessing the seismic shifts firsthand, we've been on a mission to empower brands to not just survive but thrive amidst the private-label surge. As the spotlight shines brighter on in-house retail products, it's all about keeping that distinct value proposition intact. Brand licensing isn't just a solution – it's a creative, dynamic, and proven pathway to differentiating your brand while invigorating your market presence. Our team's knack for curating successful brand licensing programs has time and again proven to be the game-changer that bridges the gap between price and value. Now, I'm curious: Has your brand been exploring innovative avenues like brand licensing to conquer the private-label challenge? What strategies have you found effective in retaining your brand's uniqueness in this ever-evolving market? #food #beverage #licensing #marketing #brands #branding #brandlicensing #brand #privatelabel #retail

www.cpgconnect.ca/news: McCormick attributed strong sales in Q3 to, among other things, the strength of its brands and the “power of its marketing.” Operating income for the parent of Club House, Frank’s RedHot and French’s was $245 million USD in quarter ending Aug. 31, compared to $235 million USD in the year-ago period, while sales increased 6%. In the Americas, sales in flavor solutions – the company’s food service and enterprise division – rose 11.3% year-over-year, while sales for other consumer segment rose 1.4%. https://lnkd.in/gnQRMwdq www.cpgconnect.ca/news follows Consumer Goods and Retail News. To stay current, you can create News Alerts by Category. Membership is free. #McCormick #CPG #ConsumerGoods #FMCG #FastMovingConsumerGoods #Retail #News #CPGConnectNews