Pau Bartoli’s Post

I avoided trying new sports growing up and quit fully in high school due to low body confidence. 45% of girls drop out of sports annually due to body confidence, and it doesn't have to be that way! As an adult who now enjoys running and being active in the same body (and who wants to try those new sports now!), I absolutely love this campaign by Dove to help keep young girls confident in sports, and can't wait to see this air during the Big Game. Check out Dove.com/confidentsports for more information. For any coaches out there in my network, take a look to share and download the Coaching tool here: bodyconfidentsport.com #keepherconfident #dove #unilever

Such a spot-on Insight about Girls & Sport! As a girl who played competitive basketball since I was 9 and continue to even today, I’ve personally seen and felt the impact that body confidence (or lack of it) can have on a girl’s relationship with Sport. I watched the funnel narrow dramatically as we grew older, due to the pressure from the stereotypes around girls in sports (especially in a society like India). Each time a fellow girl player dropped-out, it was always a reason linked to a physical stereotype : Dark arms, body hair issues, conscious of being heavy busted, too small, body odor, too curvy, not athletic, limp hair, flabby stomach…this list sadly had nothing to do with their performance. And yet they dropped out of the sport they loved. This and a longer list have hit me personally too over my two decade long sporting relationship. From being labelled "too tanned" to being judged as "too feminine, long hair to play with the Big Boys", to being warned "too athletic stop training and put on some curves" the pressure was always-on, despite good performance. The only reason it didn’t even occur to me to drop out was thanks to a large support system of family, friends, siblings, team mates  (both girls and boys) who never once let these stereotypes come in the way of my body confidence in Sport. What’s even more amazing is the compounding effect that this sport linked body confidence can have on a girl's Self esteem across all spheres of her life. It can make her comfortable to own her body without any consciousness or inhibition. The vanity rules won't define her choices. Her comfort and mood will define it. Vanity will of course be a delight to her confidence but validation wont be a precursor to her confidence. I recently joked with a friend that my game night doesn’t depend on whether my legs are hair free , but depends on whether my legs feel like running. This freedom is liberating and the origin of this lie in the early stages of a girl’s life. That’s why this powerful campaign of #keepherconfident from two powerful brands of #dove #nike is much needed and long due . I hope it triggers many more such conversations and actions around the world. As always, thank you for yet another inspiring piece of work Alessandro Manfredi :) #unilever #bodyconfidence #girlsinsports

Knock after knock, girls get up again and get back in the game. Yet, almost half of them quit sports by the age of 14.   Dove is returning to football’s biggest night for the first time in 18 years, with an important message about keeping girls in the game.    Dove and Nike co-commissioned research found that low body confidence is the reason why 45% of girls globally drop out of sports each year – that’s twice the rate of boys.    As the world’s leading provider of self-esteem and body confidence education, we have a responsibility to support girls wherever their self-esteem is at stake. In partnership with Nike, we developed the Body Confident Sport program, a first-of-its-kind, scientifically-proven set of coaching tools to build body confidence in 11-17-year-old girls to keep them playing the sports they love.    Sports are for every body. We’re thrilled to return to the Big Game this Sunday with this message to ensure sports can be a place where girls can thrive and feel like they belong.    Tune in during the Big Game and join Dove to help #KeepHerConfident with the Body Confident Sport program. Head to Dove.com/confidentsports for more and share and download the Coaching tool here: bodyconfidentsport.com   Creative: Ogilvy  PR: Edelman  Paid Media: Mindshare  Digital: Media Monks, NAS. Music: BigSync Influencer: Collectively  Talent: UEG, U Entertainment   Hashtags: #KeepHerConfident #LetsChangeBeauty #DoveSelfEsteemProject #UniquelyUnilever #Dove #Unilever 

Can you believe 45% of girls drop out of sports due to low body confidence? Dove is back at the Super Bowl after 14 years, and this time, they are teaming up with Nike to promote body confidence in girls and encourage their participation in sports. Yes, as I said up top, 45% of teenage girls globally drop out of sports due to low body confidence. To address this issue, Dove and Nike developed "Body Confident Sport", a set of coaching tools designed to foster body confidence among girls aged 11 to 17, the age of my girls. Dove's Senior VP, Leandro Barreto, expressed their mission to create an inclusive environment in sports where all girls can thrive and feel a sense of belonging. Dove is leveraging the massive reach of the Super Bowl to raise awareness about this important issue and rally support under the hashtag #KeepHerConfident. Dove Self-Esteem Project is the largest self-esteem education provider in the world, and with their ambitious goal of touching the lives of 250 million young individuals by 2030, Dove is committed to empowering girls and promoting body positivity. Join the movement to ensure that no girl feels hindered by body confidence issues. Let's support girls in sports and beyond to unlock their full potential!

This collaboration makes sense, but is it interesting? It has signs of interestingness: when we see something that we appraise as likely to be interesting: - Both Dove and Nike have done interesting things in the past and, while not always true, interesting x interesting usually equals interesting. - And both have established a pattern of marketing that aims to empower girls/women. So teaming up on an important social mission, using sports participation to build confidence in girls, reinforces both brand patterns. And if this is as deep as the causal viewer goes into this collaboration, the appraisal is likely to be: "That's great! Good on both of these brands for doing something positive in the world." But there is more to being interesting than just the signs. The signs of being interesting alone have less of a chance of creating long-term memories and mental availability than a deeper level of thought generates. Finding something 'interesting' is also an assessment. The interest is is more considered and long-lasting. It indicates that a person has found the subject worth thinking about for some time and that it forms part of a rich and significant pattern network. As a marketer following the trajectory of both brands over many years, and as the father of a girl at this stage of life, this collaboration has the potential to be worth thinking about more. But there wasn't much more to engage with, to think about. The nike.com website directed me to the "Body Confident Sport" program website. Based on the scale and power of the two brands involved, I was expecting more than an education program with a workbook for coaches and athletes to learn about "the truly awesome things active bodies can do." For the non-marketing viewer at home, what is worth thinking about at a more detailed, and substantive level that will form part of a richer and more significant pattern network? This collaboration is promising value beyond the product. But where is the value? Is more engaging content coming? Will there be a way to connect to community, or a way to participate if you are a parent or a teen? What is there to talk about between teen girls or among parents? My point here is not to criticize, it is to use the opportunity to talk about what is interesting. And I'm hoping there is more coming and more to think and talk about for all observers.

I love this partnership with purpose. Companies can do so much when they come together to solve real issues and problems in the world. Authentic partnering when brands are in alignment and mission-focused is a wonderful thing. #missiondriven #partnershipmarketing

As a lifelong competitive multi-sport athlete, the lessons I learned through individual and team sports have helped to create the leader I am today. Some of those skills include self-discipline, effective communication, agility and adaptability, and preparation. Did you know that by the age of 14, 45% of teenage girls drop out of sport globally at twice the rate of boys. After 2 years in the making, Dove and Nike are joining forces to change it! Dove and Nike research shows that the #1 reason girls are quitting sport is low body confidence. When girls reach adolescence, they experience significant changes to their bodies. As girls move and play sports, this can leave them feeling exposed and vulnerable to judgment for what their bodies can and can’t do, but also how they look.  This has personally impacted our family as my elite athlete daughter went down the path to quit a sport she loved because she didn’t like the way it made her shoulders looked too muscular. This was a feature she had been complimented on her whole life but that led to her being over critical. Swimming magnified this. Root cause was body confidence after we realized her training was being impacted from exhaustion from poor food choices and not wanting to eat enough protein because she knew protein built muscle. It was heartbreaking and so common and it isn’t talked about enough.   Together, Dove and Nike are launching the Body Confident Sport program, an online coaching program scientifically proven to help build girls' body confidence. The program builds on Nike’s and Dove’s longstanding commitments to support girls and aims to reach more than one million young people around the world.     Working in partnership with Dove, Venus Williams, tennis champion and entrepreneur, young athletes, sports coaches and academic experts are all helping to spread the word about the new tool to help keep girls in sports. 💙    Together, we can make sports a better place for the next generation of girls.    Want to find out more? Visit Dove.com/ConfidentSports to explore the tool and share with all the the coaches in your life. 🎾     #Dove #Nike #KeepHerConfident #BodyConfidentSport #GirlsInSports #DoveSelfEsteemProject #LetsChangeBeauty

Brands have the power to shape the future and change people's lives. The ones that do are the ones we respect and value. I had just started my career at Ogilvy when we launched the Dove Campaign for Real Beauty, and I've watched how the #Dove brand has worked tireless over the years to shift the world's perception of beauty, build self-esteem, and give girls and women the tools to rise above society's pressure to love their bodies. Every campaign or initiative is fueled by research that uncovers a critical human truth, an insight into why girls or women feel the way they do and subsequently act in a way that's either negative or detrimental to their well-being. This latest initiative speaks to me personally as a mom of two girls. I love that Nike and Dove partnered to do this research and build something that helps more girls continue to participate in sports. Removing barriers, whether physical, financial, or in this case mental, is key to keeping girls involved and engaged in their passions. My little ones may not ever be the next Alex Morgan or Coco Gauff, but letting body image get in the way of their potential is not an option. Bravo to these two brands for their commitment to supporting women in sports, and for the example they're setting for other brands and businesses that could be doing more.

Did you know that 47% of teenage girls drop out of sports in Canada at twice the rate of boys, with low body confidence as a major factor? Dove and Nike are on a mission to change that! 💪✨ Introducing Body Confident Sport: a scientifically-proven coaching tool co-developed by Dove and Nike, aimed at building body confidence in 11–17-year-old girls. Join Venus Williams and young athletes in celebrating the launch of this first-of-its-kind program! 🎉 Together, we can shift the conversation from appearance to capability, making sports a more inclusive space for girls everywhere. 🙌 New findings reveal the challenges girls face in sports, with 44% dropping out due to body-related judgments. But here's the exciting part – the program is proven to reduce self-objectification and increase body-esteem! 🌟 It is important for girls to see woman being championed and supported in sports. We are finally seeing a spotlight on amazing female athletes. DAZN is the home for women’s soccer and has exclusive content for one of the top fighters, Katie Taylor. Sports fans want to see these incredible matches and the support keeps growing! ⚽ Reachout to ben hemming or Alexie Lopez for information on how to align your brand with incredible female athletes through DAZN! Let's make sports a space where every girl can thrive!  #BodyConfidentSport #EmpowerGirlsInSports #DAZN #homeofwomensfootball source: https://lnkd.in/giwBTVFS

  Today, the World Health Organization (WHO) released concerning new data on the rising level of physical inactivity in adults, reporting that 31% of adults do not get the physical activity needed to thrive, with women at least 5% less likely to participate in sports/movement than men. As a member of the World Federation of the Sporting Goods Industry (WFSGI), Nike is proud to be teaming up with world’s biggest sporting goods companies to drive global changes that will lead to more movement for all. We can have greater impact when we work together, and it will require all of us, alongside public sector policy makers and the World Health Organization, to address this global physical inactivity crisis.   At Nike, we’re dedicated to doing this work every day. From initiatives like the Nike Community Ambassador program to our collaboration with our network of local, national and global community partners, Nike teammates are helping to increase access and opportunity for inclusive, fun, youth-centered play, leading with girls. This is also why we’re so focused on revolutionizing the future of coaching. We know great coaches are gamechangers.   Everyone deserves an opportunity to fall in love with movement and to live their best, healthiest lives. And, that begins with youth.    Check out the WFSGI joint statement on physical inactivity levels here: https://lnkd.in/ebte5zg2    #physicalactivity #sportinggoods #WFSGI #justdoit