Pau Bartoli’s Post

The stage is a big achievement in itself: Remind Cannes Lions Jurors https://ift.tt/fRrZ82u As the curtain will soon rise on the Cannes Lions Festival, agency heads and marketers lean forward, hearts racing, wondering if their work will get them the coveted trophy. Agencies and brands, like warriors preparing for battle, present their finest work. Creative souls, whether in the hallowed halls of the creative department or elsewhere, pour heart and soul into their craft. So, as the spotlight intensifies, nerves fray. Months of labour and meticulously crafted campaigns are now dissected by the Jury members.  Some will stride away, proudly clutching their Lions, their triumph celebrated with joy and admiration. Others, humbled by the experience, will reassess and find renewed determination fueled by the fierce spirit of competition. But let’s not forget: participation itself is an achievement.  And so, as the countdown to Cannes Lions begins, we had a chat with some of the jury members about what they had to say about this year's participants. Here are the edited excerpts: Akanksha Goel, CEO & Founder Socialize / We Are Social, United Arab Emirates: An often underappreciated reality of winning is that so much of it actually happens in the middle. We love beginnings because of the excitement to start. We love the end because we achieve what we aimed for. But the real battleground is the middle. That’s where ideas are pushed and pulled, where many falter. But it’s also where true passion for the industry shines, with teams stepping beyond the confines of billable work and working hours to create career-defining work that sometimes brings home a Lion. Embrace the middle. Whether your agency makes it to the end or not, remember to recognize, reward, and celebrate this middle. It’s where the magic happens. Anusheela Saha, NCD, FCB India: One of the biggest and better shifts I have seen so far is the emphasis on brand work. And when I say that...I mean work that makes business sense or comes from a place of building more brand love currency. Purpose driven work for the heck of "do good" is not the most desired place to be in for entries. It's a good shift and a much needed one.  Gurbaksh Singh, Chief Innovation Officer, DENTSU CREATIVE India: Firstly, good luck to all agencies participating in the Cannes Lions this year. I would like you to bring nothing but your best original and out-of-the-box work. It is a festival that recognises innovation, uniqueness and significance. Emphasise not only outstanding creative campaigns but also those that can move people emotionally. Remember that it is often the most memorable works that unite inventiveness with meaning. Strive to make your entries reflect a true dedication to what you believe in as well as the core values of the brand. I anticipate experiencing the craftsmanship of mind-boggling ideas you have come up with and their compelling narratives. Hephzibah Pathak, Executive Chairperson, ...

The stage is a big achievement in itself: Remind Cannes Lions Jurors https://ift.tt/l7qvzn3 As the curtain will soon rise on the Cannes Lions Festival, agency heads and marketers lean forward, hearts racing, wondering if their work will get them the coveted trophy. Agencies and brands, like warriors preparing for battle, present their finest work. Creative souls, whether in the hallowed halls of the creative department or elsewhere, pour heart and soul into their craft. So, as the spotlight intensifies, nerves fray. Months of labour and meticulously crafted campaigns are now dissected by the Jury members.  Some will stride away, proudly clutching their Lions, their triumph celebrated with joy and admiration. Others, humbled by the experience, will reassess and find renewed determination fueled by the fierce spirit of competition. But let’s not forget: participation itself is an achievement.  And so, as the countdown to Cannes Lions begins, we had a chat with some of the jury members about what they had to say about this year's participants. Here are the edited excerpts: Akanksha Goel, CEO & Founder Socialize / We Are Social, United Arab Emirates: An often underappreciated reality of winning is that so much of it actually happens in the middle. We love beginnings because of the excitement to start. We love the end because we achieve what we aimed for. But the real battleground is the middle. That’s where ideas are pushed and pulled, where many falter. But it’s also where true passion for the industry shines, with teams stepping beyond the confines of billable work and working hours to create career-defining work that sometimes brings home a Lion. Embrace the middle. Whether your agency makes it to the end or not, remember to recognize, reward, and celebrate this middle. It’s where the magic happens. Anusheela Saha, NCD, FCB India: One of the biggest and better shifts I have seen so far is the emphasis on brand work. And when I say that...I mean work that makes business sense or comes from a place of building more brand love currency. Purpose driven work for the heck of "do good" is not the most desired place to be in for entries. It's a good shift and a much needed one.  Gurbaksh Singh, Chief Innovation Officer, DENTSU CREATIVE India: Firstly, good luck to all agencies participating in the Cannes Lions this year. I would like you to bring nothing but your best original and out-of-the-box work. It is a festival that recognises innovation, uniqueness and significance. Emphasise not only outstanding creative campaigns but also those that can move people emotionally. Remember that it is often the most memorable works that unite inventiveness with meaning. Strive to make your entries reflect a true dedication to what you believe in as well as the core values of the brand. I anticipate experiencing the craftsmanship of mind-boggling ideas you have come up with and their compelling narratives. Hephzibah Pathak, Executive Chairperson, ...

The stage is a big achievement in itself: Remind Cannes Lions Jurors https://ift.tt/l7qvzn3 As the curtain will soon rise on the Cannes Lions Festival, agency heads and marketers lean forward, hearts racing, wondering if their work will get them the coveted trophy. Agencies and brands, like warriors preparing for battle, present their finest work. Creative souls, whether in the hallowed halls of the creative department or elsewhere, pour heart and soul into their craft. So, as the spotlight intensifies, nerves fray. Months of labour and meticulously crafted campaigns are now dissected by the Jury members.  Some will stride away, proudly clutching their Lions, their triumph celebrated with joy and admiration. Others, humbled by the experience, will reassess and find renewed determination fueled by the fierce spirit of competition. But let’s not forget: participation itself is an achievement.  And so, as the countdown to Cannes Lions begins, we had a chat with some of the jury members about what they had to say about this year's participants. Here are the edited excerpts: Akanksha Goel, CEO & Founder Socialize / We Are Social, United Arab Emirates: An often underappreciated reality of winning is that so much of it actually happens in the middle. We love beginnings because of the excitement to start. We love the end because we achieve what we aimed for. But the real battleground is the middle. That’s where ideas are pushed and pulled, where many falter. But it’s also where true passion for the industry shines, with teams stepping beyond the confines of billable work and working hours to create career-defining work that sometimes brings home a Lion. Embrace the middle. Whether your agency makes it to the end or not, remember to recognize, reward, and celebrate this middle. It’s where the magic happens. Anusheela Saha, NCD, FCB India: One of the biggest and better shifts I have seen so far is the emphasis on brand work. And when I say that...I mean work that makes business sense or comes from a place of building more brand love currency. Purpose driven work for the heck of "do good" is not the most desired place to be in for entries. It's a good shift and a much needed one.  Gurbaksh Singh, Chief Innovation Officer, DENTSU CREATIVE India: Firstly, good luck to all agencies participating in the Cannes Lions this year. I would like you to bring nothing but your best original and out-of-the-box work. It is a festival that recognises innovation, uniqueness and significance. Emphasise not only outstanding creative campaigns but also those that can move people emotionally. Remember that it is often the most memorable works that unite inventiveness with meaning. Strive to make your entries reflect a true dedication to what you believe in as well as the core values of the brand. I anticipate experiencing the craftsmanship of mind-boggling ideas you have come up with and their compelling narratives. Hephzibah Pathak, Executive Chairperson, ...

🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW

I recently finished reviewing 50+ UK Young Cannes Lions International Festival of Creativity entries and here's what stood out: Cannes Lions Judging Takeaways: Fresh Perspectives from Young Talent ➡️ Big agencies: While consistent in their "frameworks", some larger network entries felt a bit...uninspired and robotic. ➡️ Junior Power: The freshest approaches often came from the most junior roles. This made me especially happy! ➡️ Brand Brilliance: There's some serious talent on the brand side – are they being utilised fully in-house? ➡️ The Extra Mile Matters: The 12/10 effort entries SHINE. Don't be afraid to go above and beyond it really makes a difference. ➡️ Uniqueness is Rare: Truly unique ideas are gold, but don't come easy. There were a few entries with almost identical ideas. ➡️ Keep it Clean: Ditch the word clutter. Killer decks are concise and impactful. ✂️ ➡️ The Dream Team: Strong copywriting paired with exceptional creativity is a winning formula. ✨ Very grateful to have had the opportunity to take a look behind the curtains as a judge and very excited to meet some of the fresh talent at Cannes in June with the Spin team. #CannesLions #YoungLions #Advertising #Creativity

For all the young advertising folks: "I know there are a lot of young agencies this year, a lot of independent agencies from across the world, there's a third wave of young advertising agencies around the world. So my message to the ones from India and globally is to keep shining here, keep competing, keep shining. You know, this is, this is your moment, put your best foot forward, Cannes Lions can be a big springboard for you. So I wish you all the absolute best. But more importantly, I want to give a message to the people working at all these agencies.  I have been a young person or young advertising creative who's been dreamy-eyed about these awards, and I've had my fair share of disappointments as well. I just want to tell you guys don't attach your self-worth to it; celebrate every little thing and remember that being at this stage itself is a big achievement.  You're hanging with the best in the world. A nomination is definitely worth it. Every single medal is worth it. No nomination is not the end of the world. Celebrate your work. Being shoulder to shoulder with the best in the world is not easy and you've made it this far. Sometimes it's your year, sometimes it's not. What matters is how you show up and make yourself very proud with how you show up." Read more - https://lnkd.in/dxDfCu-S

HELLO #creatives. Are you sparkling with inspiration from Cannes Lions or are you back to staring into your screen waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute (er, two weeks) to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. In our first report, we’ve deep-dived into the Cannes Lions International Festival of Creativity winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives, added value and left more than a crumb of value. It made an impact. You’ll get to hear from some of the leaders behind the work, including, the brilliant: Youri Guerassimov & Gaëtan du Peloux, Joint CCO & CEOs,  Marcel Paris Susie Walker, Chief Creative Operations Officer, DDB Jamie George Cordwell, Global Executive Creative Director, Edelman  Marissa Eddings, Senior Director Of Brand, Advertising, Media, In-Store Marketing, and In-House Creative Agency, 7-Eleven Alex Nassour, Senior Creative & Art Director, Wieden+Kennedy  Luca Lorenzini and Luca Pannese, Co-Founders and Executive Creative Directors, SMALL and top quote from Leila Fataar Cultural relevance matters, for everyone: for individuals, for businesses and for society at large. There isn’t a “Culture” Lion yet (there is a cultural insights sub cat though), so we focused on Entertainment, Social and Influencer, PR and Creative Strategy Lions and kept an eye on the cultural pulse across all other categories too to unearth a few trends and natty stats. I really hope you find it useful/ valuable/ in some way insightful :) 🐶 P.s. Did you know that Cannes Lions winners prefer dogs to cats?  🎮 And that gaming and grub should be an entire new Lions category? Josephine Andrews, Vanessa Sawyerr, Michelle Graves, Mark St. Andrew #creativity #canneslions

Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024

Heineken Ireland launched a creative campaign at Cannes Lions 2024 to save Irish culture. The result? Cannes Lions is an international event that celebrates creativity in communication, advertising, and related fields. This year, one of the best campaigns that stood out was 'Pub Museums' by Heineken. The aim of the campaign was to transform historic pubs into interactive museums. These pubs are the heart of Irish culture. They are full of history and have beautiful collections of important cultural and social objects. By getting them recognized as museums, they could receive government grants and tax breaks to keep their legacy alive. Heineken partnered with Publicis Dublin, LePub Milan, and Thinkhouse to create this campaign. 📍They used AR to highlight the stories behind historic waterholes, including Sean’s Bar, which is the oldest pub in the world. 📍You can scan a QR code on a sign outside the pubs to see AR stories about their local legends.    📍Inside, the app uses indoor navigation and the pub's location to show 3D models of historical object, made with photogrammetry. It secured: ➡️4 golds in outdoor, creative B2B, direct, brand experience, and activation  ➡️4 silvers in outdoor, radio and audio, brand experience and activation, and PR ➡️Also shortlisted for a Titanium Award   Heineken managed to create a campaign that's: 👉Culturally relevant 👉Technically innovative 👉Driving an important cause The campaign rocked, and I hope it’ll also be able to achieve its ultimate objective! Do you think creative campaigns like this help preserve cultural institutions? #innovation #marketing