Pau Bartoli’s Post

When did 10-year-olds start worrying about wrinkles and getting older?      More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem.      Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok # TheFaceof10 #DoveSelfEsteemProject.      Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.       At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.       Together, let’s celebrate and protect #TheFaceof10     #DoveSelfEsteemProject. 

When did 10-year-olds start worrying about wrinkles and getting older? More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem. Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok #TheFaceof10 #DoveSelfEsteemProject. Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.  At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.  Together, let’s celebrate and protect #TheFaceof10 #DoveSelfEsteemProject.

When did 10-year-olds start worrying about wrinkles and getting older?   More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem.   Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok #TheFaceof10 #DoveSelfEsteemProject.     Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.     At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.     Together, let’s celebrate and protect #TheFaceof10   #DoveSelfEsteemProject.  

   When did 10-year-olds start worrying about wrinkles and getting older?      More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this ageist societal issue and protect their body confidence and self-esteem.     Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok #TheFaceof10 #DoveSelfEsteemProject.      Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.       At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.       Together, let’s celebrate and protect #TheFaceof10.     If the topic is important to you, there is more! Please go to www.dove.com and use the Confidence Kit, an evidence-based tool to have more in depth conversations with a young person in your life and help you with your body image and theirs too! evidence-based tool link: https://lnkd.in/eSzyN56z  

When did 10-year-olds start worrying about wrinkles and getting older? More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem. Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok #TheFaceof10 #DoveSelfEsteemProject. Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok. At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people. Together, let’s celebrate and protect #TheFaceof10 #DoveSelfEsteemProject Unilever

🕊 When did 10-year-olds start worrying about wrinkles and getting older?   More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem.   Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: TikTok #TheFaceof10 #DoveSelfEsteemProject.    Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.    At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.    Together, let’s celebrate and protect #TheFaceof10   #DoveSelfEsteemProject. Unilever

When did 10-year-olds start worrying about wrinkles and getting older?      More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem.      Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: https://lnkd.in/e7RpqgcS #TheFaceof10 #DoveSelfEsteemProject.      Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok.       At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.       Together, let’s celebrate and protect #TheFaceof10     #DoveSelfEsteemProject.   

When did 10-year-olds start worrying about wrinkles and getting older?      More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem.      Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through TheFaceof10 campaign. Check out Drew Barrymore’s content here: https://lnkd.in/eTyHGPVt #TheFaceof10 #DoveSelfEsteemProject.      Creative thumb-stopping content from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products. And to help navigate the conversation of anti-ageing skincare content and beauty anxiety with young people, Dove created an expert-led resource for parents and caregivers - ‘The Gen A Anti-Ageing Talk’: Check out the resource pinned on Dove’s TikTok https://lnkd.in/eYckwGF3.    At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people.      Together, let’s celebrate and protect #TheFaceof10.   

Miscommunication is also a form of communication 🚨 It's just a bad one. Empathy and storytelling are the cure. When you create content in the digital age, you're responsible for the messages you send to your audience, including the ones you might not have intended to reach. And also the messages that you send with silence. Unilever DOVE took note, stepped up, and launched this awesome campaign that encourages 10-year-olds to....well...be 10, and stop using adult skincare products like retinol, which are not only not age-appropriate but can be damaging. I do not buy DOVE products, but this campaign gave me pause, and will likely make me reconsider the next time I go to the store. Because now I feel like DOVE has my back if they have 10yos backs. That's how storytelling and empathy in communications are transformative. Not all products are for everyone. And if yours aren't, it's your job to communicate what job your product does and for whom. #CorporateResponsibility #PR #Marketing #Communications #Empathy #Storytelling #JobsToBeDone

Dove just launched a brilliant and much-needed campaign tackling teens’ self-esteem issues due to the overconsumption and overpromotion of anti-ageing skincare to them. For those of us working in the beauty industry, this initiative should come as a big relief. Especially after seeing, over the past two years, an increasing number of Gen Alpha using aggressive skincare products which they are nowhere near needing. Not only do they cause serious skin issues, as discussed on #thebreakingbeautypodcast , but worse they can affect teens’ self-image perception. ❤️This campaign makes me hopeful as I have seen its need first hand when travelling in recent months only to spot young teens rushing to the coolest retinol in a local Ulta Beauty SEPHORA Boots UK 🎙️Raise your hand if, like me, this campaign inspires you. Thank you team Unilever for this purposeful campaign! #unilever #uniquelyunilever #beautyindustry #beautynews #beautycampaign #selfesteem #dove #changemaker #purpose #beautyinnovation