Pau Bartoli’s Post

Did you know that 85% of Black gamers believe video games poorly represent textured hair? Dove wants to change that.   Today, I am thrilled to share the launch of Dove’s #CodeMyCrown initiative – the world’s first FREE and complete guide for coding Black hair in video games!    Millions of Black gamers play for fun, a sense of community, and self-expression – yet, for all the technological advances in the gaming industry, the depiction of textured hair and protective styles continues to be limited, often highly stereotypical, and not representative of the breadth and beauty of its real-world counterpart.    Dove, in partnership with the Open Source Afro Hair Library, identified the top natural and protective hairstyles currently missing or misrepresented in video games. Together, they enlisted a team of Black 3D artists, programmers, academics, and stylists from around the world to develop a range of original hair sculpts that can lay the foundation for hundreds of virtual hair possibilities.    Code my Crown comes with step-by-step instructions, 360-degree photo mapping, cultural insight, and open-source code so that any developer - anywhere - can better model and represent textured hair and styles in the digital world.   Everyone deserves a chance to see themselves as heroes in the virtual worlds we create. Find out more and access the free guide at Dove.com/CodeMyCrown. 🎮   Together, let’s change the game for Black hair representation.   #Dove #LetsChangeBeauty #UniquelyUnilever 

Here's more details on #CodeMyCrown, a fantastic effort to bring better Black hair representation to the gaming industry (and digital avatars in general!). 😊 #representationmatters #blackhair #gamedev #gamingindustry #avatars

Dove 🕊 is changing the game....literally! . . . 🌟 From championing the #CrownAct to creating the Girls Room and now this dynamic tool for game creators with #CodeMyCrown, Dove continues to make a significant impact. This initiative isn't just about pixels on a screen; it's about empowering millions of gamers to see themselves authentically in the digital landscapes they explore. Kudos to Dove for leading the charge in transforming the narrative around textured hair in gaming. 🌟💻 Providing resources, cultural insights, and open-source code is a game-changer, allowing developers worldwide to better represent the diversity of hairstyles in virtual realms. #ChangeTheGame #CodeMyCrown #DoveImpact #unilever

Imagine a gaming world where textured hair is celebrated, not stereotyped. Dove is turning that vision into reality. With Code My Crown, a groundbreaking initiative for Black gamers, Dove is bridging the gap in virtual representation. No more settling for outdated depictions ー in collaboration with Open Source Afro Hair Library, Code My Crown brings 15 original hair sculpts, crafted by a global team of Black artists, to redefine beauty in the digital realm. This isn't just a mere guide for coders to follow; it's the start of a movement. Code My Crown is a powerful stride toward inclusivity, authenticity, and reshaping the narrative of virtual beauty standards. For us marketers, it's a powerful testament to Dove's unwavering commitment to instigating meaningful change, nurturing a profound sense of inclusivity, and advocating for diversity that transcends the boundaries of the gaming screen. We’re in awe, Dove. Learn more: https://lnkd.in/e9XQkj3b #Dove #CodeMyCrown #OpenSourceAfroHairLibrary #digitalmarketing #videogames

I'm absolutely thrilled about Dove's game-changing initiative, Code My Crown, which tackles the glaring underrepresentation of natural hair in gaming. This topic hits close to home for me, as I've always championed the cause of representation and inclusion, a passion rooted in my modeling days. Can you remember a time when your favorite video game didn't quite capture your uniqueness? It's funny how, when we were younger, we often accepted the lack of representation as the norm. But here's the exciting part: initiatives like #CodeMyCrown are rewriting that norm for current and future generations, making sure they feel seen in our society. This initiative isn't just about gaming; it's about empowering individuals to authentically express themselves in the virtual realm. #InclusionMatters #BeautyTech #MyHairMyCrown #Dove

I'm excited to partner with Dove to help improve natural hair representation in video games! I didn’t think it was possible, but my kids love playing video games more than I do. Video games engage their imaginations, delight their hearts, and enhance their learning. It's great to see that Dove wants to make that experience more meaningful for all of us. Dove just launched the Code My Crown guide, in partnership with the Open Source Afro Hair Library. Now, developers can get everything they need to add natural hair styles to their games: Step-by-step instructions, references, and code to create natural hair textures/styles. I'm eager to see the impact this comprehensive guide will have on the gaming industry and I encourage you to share this resource with developers/coders in your community! Gaming can become more immersive for my kids and many other kids around the world. That representation could one day inspire them to pursue careers in the gaming industry. The world’s 1st complete guide for coding natural hair in games, is ready to use today. Check out this video, for a quick overview of the guide and why it's important for gaming. Click here to learn more about the #CodeMyCrown program: https://bit.ly/3QXY4c3 Which hairstyles are you most excited to see implemented in games? #Gaming #CodeMYCrown #DovePartner

Attention game devs! Check this FREE guide with open-source code at dove.com/codemycrown and spread the word with #CodeMyCrown!

🖼️ The Purpose of Image Descriptions 🖼️ We use Image Descriptions on every social media post. They play a vital role in making content accessible to everyone, including those with visual impairments, and aiding those with cognitive disabilities that impact image processing. Accessibility matters and we want to ensure that all users can understand and appreciate the visual elements of our online content. 📞 01449 257071 https://lnkd.in/e2vakXcD #Accessibility #InclusiveDesign #ImageDescriptions #SuffolkMobilitySolutions #InclusiveWorld Image Description: A Suffolk Mobility Solutions graphic. The main illustration depicts a person with a beard and glasses pointing to a computer screen. The screen displays various accessibility icons, including symbols for visual impairments, hearing impairments, and mobility impairments. A large pink arrow points towards these icons, emphasising their importance. Underneath features a grey banner with white text to read: The Purpose Of ‘Image Descriptions’. At the base of the graphic is a pink coloured stripe which contains a white icon for a telephone handset and the phone number ‘01449 257071’ which is the landline number to reach Suffolk Mobility Solutions.

I'm so hyped to announce that Dove, in collaboration with the Open Source Afro Hair Library (OSAHL), are driving change to elevate the importance of representing the diaspora of Black hair in the virtual world of video games. #DovePartner As a long-time gamer, I've often felt the absence of characters that truly reflected me. When going to character creation or customization, the limited diversity left me with awkward, Eurocentric hairstyles that didn't match my character's identity. It's disheartening that even in the 9th generation of gaming, these unwarranted options persist. But now, the game is changing. Thanks to the incredible work of Dove and OSAHL who brought together Black developers, gamers, and hair experts, developers from around the world can access assets for various Black styles, textures, and lengths. No longer should creating your player be a frustrating experience. It's time for the Black Gaming Community To be able to customize our crowns in countless ways besides cornrows and an Afro. Share this news within your network, colleagues, with parents, and the next generation of developers. Let's make gaming more inclusive with the help of this free resource. Discover "CODE MY CROWN," the world's first comprehensive guide for coding Black hair in video games. You can access the FREE guide with open-source code at https://bit.ly/3srhAV4. And please, join the conversation in the comments. Let us know how you'd like to see Black hair represented in gaming. Together, we can help create a historic change in Black representation in the gaming world. 🫶🏾🎮 REDinFamy Dove #Dove #CodeMyCrown #BlackinGaming

I’m so honored to partner with Dove to talk about representation of natural hair in games! #DovePartner As a lifetime gamer, I have spent way too long accepting never being accurately represented by any avatar I would create. It feels AMAZING to know that #CodeMYCrown is aiming to change that! I wear my hair in a myriad of styles yet I hardly see any of those styles reflected in the games I play. Black hair is as rich in depth as it is versatile and to not fully convey that simply does not do it justice. As a game developer myself, I have seen and heard the justifications given for not prioritizing representing black folks more accurately in avatar systems. Developing characters that feel true to black folks takes effort and time and resources. It's easy for teams to push that work further and further into a future roadmap and continue to rely on the status quo as the default. #CodeMYCrown is changing this. This new coding guide developed by Dove in partnership with the Open Source Afro Hair Library (OSAHL) aims to simplify much of that work for game teams. We will have a whole suite of options to work with. Now, as a CTO of a game studio that champions inclusivity, I couldn't be more excited. I urge existing and upcoming game developers alike to play around with #CodeMYCrown and consider incorporating it into their product roadmap – I know I certainly will be. Please repost and spread the word! We need more teams building with libraries like #CodeMyCrown! Access the free guide with open-source code at the link https://bit.ly/47g1w7M