Patrick White’s Post

🥂 to: Ulta Beauty As an an ex-beauty industry marketer and eternal beauty industry lover, I find this deeply empathetic, insight-driven project to serve as a truly meaningful wrap around to the digital shopping experience. I have a daughter who’s quickly approaching her teenage years and this is exactly the kind of message she needs to grow up understanding and practicing each day. I also love that they made their research findings public - demonstrating exactly how important #transparency is today. #digitalmarketing #creativity #future

When advising on a new lip color or brow gel, sales associates at Ulta Beauty regularly hear customers speak harshly about their own appearance. To understand how negative self-talk can get in the way of experiencing wellbeing and joy, the retailer launched The Joy Study, asking YouGov Panel to survey 5,000 US teens and adults aged 13 and up. The study found that 91% of respondents identify negative self-talk as a key obstacle to joy, and — alarmingly — 67% are unaware when they engage in the habit. The number is even higher for Gen Z, 74% of whom don't notice when putting themselves down. And only one in three of those surveyed reported feeling joy in their daily lives. Aiming to help boost everyone's state of mind, Ulta Beauty worked with author and podcast host Mel Robbins to initiate a comprehensive program dubbed The Joy Project. Robbins developed a Toolkit for Joy: a set of mini-courses equipping Ulta's 53,000 associates with strategies to help them counteract their own inner critics. Subsequently, Ulta will encourage staff members to integrate those learnings when they notice customers disparaging their looks. Read our Trend Bite for this innovation 👉 https://hubs.la/Q0246vSd0 #beauty #mentalhealth #innovation #trendwatching

Huge News from Just Flex. We now have a Tag-Line. It's taken us a while and there have been several thoughts and various versions. But we have now finally decided on our Tag- Line and we feel it fits our brand perfectly and encompasses all we are trying to achieve with the brand. Well i guess now its time to reveal this Tag-Line, so without further ado, here it is (Drum roll please...) Just Flex - Empowered to be Different Why Empowered to be different? Well, our brand is all about empowering women to live healthier lives, no matter if that's through diet, exercise, lifestyle or a combination of all three. We want to inspire women and be a motivator to encourage all those small changes that add up to big results. Different, because it doesn't matter where you are on your journey, not started yet, just beginning, got it down to a fine art or a seasoned pro. We are there for all Women (and our male counterparts) to be that little voice on their shoulder to say 'We support you, we are here for you, and you can do this' Empowered to be different means something different to every individual person. But we want this to be a positive Tag-Line that speaks to our audience in a way other brands don't. We are different, and we know that each individual is different, and we embrace those differences and know that its in these differences that we can come together as a community and celebrate our individuality. Thank you for reading, we do hope you will continue to support our brand and our mission to empower to be different and inspire every individual. Our new branding will be available on all our products in the coming days. Please continue to shop with us and share your amazing pictures of you being you with us by your side. Let us know what you think? Do you like it? Can you resonate with it? What does it mean to you? Thank you - Sarah Carrino & The Team at Just Flex We would like to thank our friends at Gymshark, Nike, Apple & McDonald's as well as many others, for their inspiring tag lines - this gave us inspiration and motivation to create our own. We hope you like ours as much as we like yours! #justflex #brand #tagline #mission #goals #inspiration #inspiring #motivation #motivating #friends #gymshark #nike #apple #mcdonalds

🚀 Yesterday, we dished out some awesome pre-activation tips for your live show. We hope they gave you a solid technical grasp of what makes live shows tick. 💡 But here's the scoop: Technical know-how is fantastic, but it's all about applying it effectively! Pre-activation is like a well-orchestrated symphony of elements working together in perfect harmony, creating a buzz even before your live show takes the stage! 🎶 🌟 When you introduce the concept of live shows to your business, it can also act as a pre-activation tactic in itself, generating excitement around your brand. 🎉 💼 That's precisely what Lancôme did! Check out our case studies with this fantastic company to see the true power of pre-activation and how they leveraged Livescale to elevate their business and products. 📈 Stay tuned for more live shopping wisdom and real-world success stories! We're here to help you shine in the world of live shopping. 💪🛍️ #LiveShoppingSuccess #PreactivationPower 📢🌐 https://lnkd.in/eAg2D5Xa

National Smile Day is upon us and today is a day dedicated to spreading positivity, kindness, and, of course, smiles! 😊 One simple way you can help to spread a smile on someone's face is through promotional products. Thoughtful gifts that stand out, are a sure-fire way to put a smile on your client's face... and it's not just your customers, it's your employees too! 62% of employees feel appreciated when they receive a promotional product from their employer. It doesn't cost much to put a smile on someone's face but it can be worth so much more to them. How will you make someone smile today? #WorldSmileDay #positivity #promotionalproducts #brandedmerchandise

Telling someone you appreciate them goes a long way, so why not make that someone your co-worker who’s always got your back (and snacks)? Because a simple ‘thank you’ has a significant impact in making someone’s day better.   Which is why we teamed up with Advantage Club for Croma Appreciation Week. It’s already been a week, and we’ve secretly noticed a few of our co-workers smiling while reading their appreciations. So, let’s take a moment to recognise the efforts of the people in our workspace. Got a name in mind? Mention them in the comments below.   Let's see if the admin gets some love too! 😉 #Croma #CromaAppreciationWeek

Brands are shaping modern weddings, merging consumer loyalty with love stories. Explore how brands you know are redefining nuptial traditions. https://bit.ly/3OavyCh

🏖️Summer has officially begun! Get your brand into the seasonal spirit while ensuring its identity remains strong. Instead of diluting your essence with generic freshness, align your messaging with your brand's core values and seamlessly blend it with the summer vibe. ☀️We share with you some ideas beyond colors and seasonal elements that you can adapt to fit your brand's personality during the summer! Are you ready now to make this a season to remember?  #neosol #summer #marketingcampaings #Integratedmarketing #cpgproducts #marketingtips #hispanicmarket

It’s the dawn of a new era for PETERMAYER and for brands! Check out this awesome article from Adage featuring Michelle Edelman!

Everyone tells you to Become Your Customer Top of Mind, but no one tells you how to. After building a massive rooted community over the years... Gymshark keeps winning 'customer top of mind' despite the fierce competition. And here is how Gymshark won again👇 Want to steal the secret in less than 2 sec? When the Gymshark community shared their limitation of exercising with textured hair Gymshark dived into a problem-solving mood And through intense research Gymshark discovered a shocking fact! -Up to 45% of black women avoid exercise to help their hairstyles stay flawless😯 Gymshark made a smarter move to help. And a practical solution was born; The Diffuse Sweat Headband. This has rooted the loyalty & bond between Gymshark and her community. Intentional about becoming your customer top of mind? (Steal these Gymshark 3 simple strategy)👇 ❌ Don't assume your customer's problem 💡 Listen to your customer's problem ❌Don't build a brand that sells - profit-focused 💡 Build a brand that helps - Customer-focused ❌ Don't make your customers feel left out. 💡 Be a diverse and inclusive brand. Don't just build a community. Be about your community. P.S. What brand(s) make you feel seen? Tell me in the comments. h/t Gymshark