Patrick Hu’s Post

Introducing Amazon Publisher Cloud ⛅️-- the first and only solution that enables media owners to analyze first-party data with Amazon signals in a clean room environment (built on Amazon Web Services (AWS), no less) and monetize programmatically. 🙌 Early beta test results have been eye-opening 👀 : “The performance of this initial work shows what’s possible when we have rich insights into our viewers and package media accordingly. Our collaboration enabled us to deliver significantly more effective advertising (3.5x reach), specifically by reaching in-market viewers at scale, all in a privacy-minded way.” Ryan McConville, EVP, NBCUniversal “By analyzing our 1P signals through [APC], we’re able to map intent-to-buy signals to 1.5M+ articles, making the content you read a stronger, more durable predictor of what you're likely to buy than any cookie signal. We’re excited to deepen the collaboration and build a robust future that unlocks previously un-addressable audiences, drives ad performance, and enhances the consumer experience.”  Jonathan Roberts, CIO, Dotdash Meredith. Thrilled and humbled to help drive a potential media-tech sea change alongside this team, our partners and publishers... 🌊 🌊 🌊 https://lnkd.in/eUBDpNdv ++ Sharmilan Rayer Scott Siegler Rohit Anthony Roman Arpit Mike Karen Kristen Catherine Dhiren Hisashi WilsonJustin Matthew Raghavendra Nick James Jamie Theresa Chirabrata Michael Danna Matt Shaila Eric Adam

Nice article highlighting Amazon’s efforts to provide advertisers with more advertising supply options. A lot of what my teams work on are mentioned: including our focus on “deals”, our new Amazon Publisher Cloud, and our positive relationships with 3P publishers (Amazon Publisher Services/APS) and supply side platforms (SSPs). And nice coverage for Amazon’s DSP progress! #amazonads #amazonpublishercloud #aps #adsp #3psupply

🚀Exciting news! Amazon Ads launches Amazon Publisher Cloud (APC) in general availability🎉 💡What is it? APC powers the next generation of advertising, via secure and exclusive signal collaboration between Amazon Ads and the world's leading publishers 🎬 Interested in learning more? 🔎 Read about how #apc and #cleanrooms can drive better outcomes for publishers and advertisers, by improving customer experiences with more relevant advertising https://lnkd.in/dyxETJzs. 📰 #amazonpublisherservices Jamie Sharmilan Rohit Scott 💪💪

🚀 It's here! Amazon Ads launches Amazon Publisher Cloud (APC) in general availability for our Amazon Publisher Services customers! APC powers the next generation of advertising, via secure and exclusive signal collaboration between Amazon Ads and the world's leading publishers. Interested in learning more? You read about how #apc and #cleanrooms can drive better outcomes for publishers and advertisers, by improving customer experiences with more relevant advertising, here: https://lnkd.in/eV-YAuMe #amazonpublisherservices #amazonpublishercloud #amazonads #apc

https://lnkd.in/erpYu-m5 Amazon Publisher Cloud is a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads. With the rapidly evolving addressability landscape, publishers and advertisers increasingly require interoperable audience- and context-aware planning and measurement solutions that will be durable over time. Amazon Ads is building clean room capabilities that enable this, leveraging Amazon Web Services (AWS) Clean Rooms to facilitate secure and streamlined collaboration between Amazon Ads and its publisher and advertiser customers. “We built Amazon Publisher Cloud to ensure publishers securely maintain control of their first-party signals with the ability to analyze them alongside Amazon Ads insights, create customized and more effective deals, and easily make them available in Amazon DSP. We’re excited to connect publishers and advertisers and help them deliver more relevant customer experiences.” Steve Rabuchin Supporting our partners to more easily and securely analyze and collaborate on their collective signals —without sharing or copying one another’s underlying datasets is another huge stride in enabling futureproofed mechanisms for advanced advertising strategies.

Great Start - Amazon Ads revenue jumps 24% in first quarter. This is the first report since we started running ads on Prime Video, a move that analysts predict could generate significant revenue over time. It’s become a major revenue and profit driver for us at Amazon and is now a proven key player in the overall digital ad market. Our ad business, which grew faster than retail or cloud computing, has become an increasingly important profit driver for Amazon and has emerged as a main player in online advertising. Just sayin’ … watch the space #amazonads #digitalmarketing #primevideo

"Beta test shows Amazon Publisher Cloud-enabled deals drive 3.5 times desired reach compared to standard programmatic deal campaigns." We obsess over driving positive buyer outcomes in our work to help Amazon DSP buyers navigate supply, limit waste, and maximize addressable reach on desired audiences. Amazon Publisher Cloud is another tool that will help advance this. Amazon Publisher Cloud is enabling publishers to make their first-party signals more accessible to buyers by using them for planning, inventory packaging, and Amazon DSP activation. Huge congrats to the Amazon Publisher Cloud team and can't wait to bring more buyers into the fold! Stop by the Supply Desk at unBoxed to learn more or reach out to set up time with our team. #unboxed2023

I’m excited to share that Amazon Publisher Cloud has launched! Built on AWS Clean Rooms, Amazon Publisher Cloud (beta) unlocks privacy-centric collaboration between publishers and advertisers to enable Amazon DSP deal creation, and improve customer experiences with more relevant advertising. By building on top of AWS Clean Rooms, Amazon Ads empowers publishers to flexibly interoperate with Amazon Publisher Cloud while securely maintaining control of their first-party signals. The compound benefits that we're collectively bringing to bear for our customers are really inspiring! 👉 If you're a publisher using AWS Clean Rooms today and aspire to participate in the APC beta (and beyond), you can use the same AWS Clean Rooms technology as a base with which to interoperate. One AWS service with multiple downstream applications. 👉 If you're a publisher built on AWS and also working with Amazon Publisher Cloud, increase your ad sales revenue and yield by collaborating with Amazon Ads (via AWS Clean Rooms) 👉 If you're a marketer or agency, there are more ways than ever for you to deliver data driven customer experiences with more of your media partners. 👉 AWS Clean Rooms remains neutral and agnostic for general purpose use cases that do not involve Amazon; this is a core tenet of the AWS cloud. Congratulations to our beta customers including NBCUniversal, Dotdash Meredith, DIRECTV, and TelevisaUnivision and to my colleagues across Amazon + AWS Scott Siegler, Sharmilan Rayer, Karen DiCarlo, Kristen Carter, Wilson Li, Roman Irner, Rohit Bhatia, Patrick Hu, Akram Chetibi, Ankur Agarwal, Shaila Mathias, Eric Saccullo, Ryan Malecky, Adam Solomon and many not named here! Read more here: https://lnkd.in/dh6DEiRU #amazonpublishercloud #awscleanrooms #datacleanrooms #unboxed #amazonads

Based on current trends, Amazon is poised to emerge as a primary beneficiary from the end of 3P cookies because it offers brands a large (walled garden) platform they can use to precisely target and measure advertising. They are doing this with solutions built on Amazon Marketing Cloud (#AMC) like Amazon Audiences and Modeled Conversions, which aren’t reliant on 3P cookies. They are also working on their own identifier called ID++... This is huge because having an #identifier and a #DataCleanRoom will offer advertisers a way to close the measurement gap for offsite inventory purchases made on Amazon's DSP - providing Amazon Ads a way to further eat into the Google and Meta ads businesses. https://lnkd.in/gFXCAQvc #paidmedia #retailmedia #identity #cookielessfuture #cookies

Amazon Publisher Cloud has launched! Built on AWS Clean Rooms, Amazon Publisher Cloud (beta) unlocks privacy-centric collaboration between publishers and advertisers to enable Amazon DSP deal creation, and improve customer experiences with more relevant advertising. By building on top of AWS Clean Rooms, Amazon Ads enables publishers to flexibly interoperate with Amazon Publisher Cloud while maintaining control of their first-party signals. 👉 If you're a publisher using AWS Clean Rooms today and want to participate in the APC beta (and beyond), you can use the same AWS Clean Rooms technology as a base with which to interoperate. One AWS service with multiple downstream applications. 👉 If you're a publisher built on AWS and also working with Amazon Publisher Cloud, increase your ad sales revenue and yield by collaborating with Amazon Ads (via AWS Clean Rooms) 👉 If you're a marketer or agency, there are more ways for you to deliver data driven customer experiences with more of your media partners. 👉 AWS Clean Rooms remains neutral for general purpose use cases that do not involve Amazon; this is a core tenet of the AWS cloud. Big congrats to the Amazon Publisher Cloud team and launch partners!