Patrick Colletto’s Post

We're transforming the backseat into the new living room, and in-car screens into the new TV - with our exciting new partnership with T-Mobile Advertising Solutions, we'll be expanding JourneyTV (our in-car experience) to over 50,000 vehicles across the US. We are connecting advertisers with riders when they're most captivated, enhancing the consumer experience by curating the content to every rider and ride. 🚗 How do we know this? This week we also launched our first piece of research on in-car tablet ads in partnership with MAGNA Global. The rideshare tablet market is expected to grow over 135% in the next 10 years, and consumers are leaning into this ad format with nearly 7 in 10 seeing tablet ads as an enhancement to their ride. 🙌 What does this mean for restaurant partners? Engage with future eaters whose route takes them near or by your location(s) or consider rewarding loyal eaters with engaging content as they are getting dropped off at your location. There are numerous & creative ways we can activate across numerous business objectives, and the best part is riders are ready to engage with your brand & message - 62% of Uber Riders agree that seeing ads during an Uber ride would enhance their overall experience. A HUGE kudos to all that made this partnership & research a reality - Gil Schwartz Patrick Colletto Julia Berk Dorothy Ann Advincula Mrinalini Nair Jack Dempsey Southerland III - and to many, many others! Cheers to you! Drive into the future with us! 🚗🙌🚗 #Uber #Advertising #JourneyTV #TMobile #Partnership #MAGNA #Restaurantmarketing MAGNA x Uber Research: https://lnkd.in/eZjvTayM T-Mobile Announcement: https://lnkd.in/etNCyQH2

"As long as platforms and vendors place the user experience at the center of the new ad formats, CTV has an exciting future ahead for digital advertising." In a recent Spiceworks article, Curt Larson, CPO at Sharethrough dives deep into the world of interactivity in CTV advertising and explores how new technologies and formats can enhance consumers’ advertising experience. 👉 Learn more about the future of tech-enabled CTV advertising: https://lnkd.in/gBHYZDJ5 #CTV #ConnectedTV #interactiveads #adtech #digitaladvertising

As cost per acquisition (CPA) has risen, advertisers who were “raised” on direct response (DR) marketing have had to diversify into more brand or “brandformance” marketing channels, including CTV. But at their core, these advertisers are always looking for measurable outcomes from all the media channels they buy from (think: direct-to-consumer apps and products)." Our Partner Branch sat down with my buddy Jake Richardson to talk about CTV and how brand can make the most of this newer and exciting channel. #CTV #brandformance #Partners

At a high level, acquiring ad space in the living room is a great move for the future. But I'm not sure Walmart has the software DNA to execute a smartTV OS platform strategy using Vizio's SmartCast, WatchFree+, and TVs. They will have to invest significantly to scale operations to compete against Amazon and Roku, in particular. Even Samsung with its engineering resources and chops makes a so-so smartTV experience. Although Walmart sees potential for growing the rapidly expanding Vizio Platform business, there could be some challenges with swallowing the Vizio business in whole including the TV hardware business. Walmart will have to continue to expand the existing scale of SmartCast adoption (18M SmartCast accounts), which trail competitors at 200M Fire TV units sold vs. 150M active Google TV units vs. 80M Roku active accounts (not apples-to-apples but provides sense of scale). If Best Buy decides to slow or cease sales of 'Walmart TVs', that could slow adoption of SmartCast, for example. Can Walmart make up for any shortfalls in TV sales through its proprietary offline and online channels? Moreover, margins on TVs are razor thin (Walmart is accustomed thin-margins) and Walmart may have done better by acquiring a pure TV OS platform like Roku, rather than Vizio, which has greater global scale, resources, and a TV OEM partner ecosystem. If done right, perhaps the TV is a ripe platform for e-commerce and (AI) innovation. Walmart could offer flash sales slotted as commercials (a new and improved 30 second HSN experience), pizza delivery during games (before/during sports events), exclusive live music concert streaming and much more. Tangentially, I continue to believe Meta and Roku would make for an ultimate strategic and accretive tie up. Meta is advertising. Meta has the ad sales and tech infrastructure in place that Roku is trying to re-invent. Meta could use the TV platform as a defensive position against Apple TV+. Meta could allocate a percent of the capital it's spending on metaverse to expand Roku globally. What's more social than TV? And for Comcast, SmartTVs are the new STBs! They could offer a 55"/65"/75" X1 OS TV for $25-$35/month packaged with Internet and OTT services including sports. It was always their game to lose and as they continue to bleed subscribers each quarter, it's time they took a chance to reinvent the business.

Happy Monday! Let's kickstart the week with the latest ad tech industry news 🚀 𝗜𝗔𝗦 𝗲𝘅𝗰𝗲𝗲𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 (Q3 earnings call) 🔹 YoY total revenue growth: 19% (totalling $120.3M) 🔹 Updated full year revenue forecast: $470M - $472M 🔹 Measurement revenue: $47.8M (from $39M) 🔹 YoY Social media revenue: 41% (no $$ disclosed) – representing 20% of IAS’ total Q3 revenue Together, optimization and measurement revenue rose 22% YOY and comprised 87% of IAS’ Q3 revenue. The remaining 13% came from publisher revenue (0% YoY). 💸 Link: https://lnkd.in/eMhjR6n6 𝗣𝗮𝗿𝗮𝗺𝗼𝘂𝗻𝘁+ 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗳𝗿𝗼𝗺 𝗝𝘂𝗻𝗲 𝗽𝗿𝗶𝗰𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 (Q3 earnings call) 🔸 YoY total revenue growth: 61% 🔸 Q3 streamers increase: 2.7M (totalling $63M overall) 🔸 YoY ARPU*: +16% 🔸 YoY Subscription revenue: +46% (totalling $1.3B) Link: https://lnkd.in/eeZzUwUb 𝗥𝗼𝗸𝘂 𝗯𝗼𝘂𝗻𝗰𝗲𝘀 𝗯𝗮𝗰𝗸 (Q3 earnings call) 🔹 YoY total revenue growth: 20% (totalling $912M) 🔹 YoY platform (sales, content distribution) revenue: +18% 🔹 Q3 streamers increase: +2.3M (totalling 75.8M subscribers) 🔹 YoY global streaming hours: +22% 🔻 YoY ARPU: -7% (to $41.03) Link: https://lnkd.in/e89UMjFU 𝗗𝗶𝘀𝗻𝗲𝘆 𝘀𝗲𝘁 𝘁𝗼 𝗯𝘂𝘆𝗶𝗻𝗴 𝗖𝗼𝗺𝗰𝗮𝘀𝘁’𝘀 𝗛𝘂𝗹𝘂 𝘀𝘁𝗮𝗸𝗲 The Walt Disney Co. said it will acquire the 33% of Hulu owned by Comcast’s NBCUniversal unit. Disney and Comcast had an arrangement in which Comcast could force Disney to buy the stake, and Comcast exercised that right on Wednesday, Disney said. Under terms of the agreement, Disney said it expects to pay NBCU a floor price of about $8.61 billion for the 33% stake in Hulu. Link: https://lnkd.in/eUf2k6Vp Integral Ad Science | Roku Inc. | Paramount+ | Disney Streaming | Hulu #AdTech #IndustryNews #Streaming #Q3EarningsCall *ARPU – Average revenue per users

Saw our posts last week about the epic CTV conference in NYC? For those of you who wanted to discover just what CTV is all about - we have you covered! Check out our brand new blog that will bring you up to speed with this revolution in digital advertising 📺 https://lnkd.in/ekm4GG_n #ctv #television #advertising #adtech #adrevenue

In a joint webinar titled “AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape,” Parks Associates and Adeia will explore the market forces and technology trends that are driving consumers towards ad-supported services. The webinar will provide insights into the seismic shifts occurring in the media and entertainment landscape as consumers respond to uncertain economic realities. One significant trend highlighted Parks Associates research is the decline in household spending on streaming subscription services. The research shows a 25% decrease, with households now spending an average of $73 per month compared to $90 per month in 2021. This decline has led to an increase in the usage of free ad-based services, with approximately 31% of households utilizing these services the end of 2022. This marks the fourth consecutive year of market share growth for ad-supported services since 2019.https://https://lnkd.in/djneWFNz

"Uber may soon ask 'Why are we heading out?' to suggest nearby coffee shops, movies, or bookstores. T-Mobile securing Uber's ad business, will enable real time access to recommendations to the rider, enabling: - Personalised & measureable hit rate calculation - Geo tagged insights & recommendations - Right moment for right sell/ value

2024 marks the era of FAST growth and CTV advertising transformation! 📈 Read insights from our CEO, Ron Gutman, in his guest article in MarTech Series exploring how AI-driven technologies are shaping the future of CTV marketing: https://hubs.ly/Q02jTLSZ0  #CTV #Advertising #FASTChannel

"Characterised by its extensive reach and potential for engagement on larger screens, CTV advertising opens up a whole new world of unique challenges and opportunities for advertisers." 💬💻 In our latest blog from Head of CTV, Robby Kraai, he uncovers the sheer potential behind CTV in the #advertising space and debunks some of the challenges that may come with it. 🙌 Have we got your attention? Check it out now: 👀 https://lnkd.in/d9gwwEmG #CTV #ConnectedTV #smartTV #internet #mediadata #OTT #StreamingTV #CTVAnalytics #experts #blogs #websiteblog #technology #brandlift #brandmetrics #metrics