PartnerReady’s Post

I committed to tracking customer touchpoints in my Initial days as a CSM and I saw Improvement. → Identified key communication channels → Increased customer engagement rates → Improved product personalization → Strengthened customer-company relationships → Enhanced overall customer experience Not 100%, but what an invigorating ride it has been. I'm convinced tracking customer touchpoints makes any business leader better. From sending a simple message to an office meeting, each touchpoint plays a significant role in shaping the customer journey. It's all about understanding their needs, watching their usage patterns, and even updating them on the feature they requested a few weeks back. Every interaction is an opportunity to deliver value, personalize experiences, and strengthen connections. These touchpoints are not static but dynamic, evolving with the times and the changing needs of the customer. They reflect the fluidity of the customer journey, emphasizing the importance of being adaptable, responsive, and customer-centric. So, here's my question to all business leaders out there: How are you leveraging your customer touchpoints to drive success?

👉86% of customers are willing to pay more (often as high as 140%) if they receive a better customer experience. 👉Luxury and extravagant purchases regularly command an average premium of 13% simply because consumers believe they get an exclusive and unique customer experience. 👉59% of customers say they trust the brands they interact with. 👉82% of customers with a high emotional engagement towards a brand will always buy from it. Good customer experience is all it takes to engage with your customers over the long term. And what makes customer experience good? - Omnichannel engagement - Data-driven tailor-made interactions - AI-powered personalization - Gamification - Loyalty and Rewards Find out about these and other customer engagement trends for 2024 in our latest blog (link in the comment) on hashgrowth.org. Check out our other blogs on customer lifecycle marketing and ensure your brand stays connected and relevant in the dynamic world of brand-building and customer engagement. #customerengagement #customerexperience #customerlifecycle #lifecyclemarketing #loyalty #rewards #emotionalengagement #AI #aipersonalization #tailoredinteractions #personalization #gamification #moengage #growth

Most leads will have many interactions with your business before they decide to make a purchase, so it's essential that every touchpoint on the customer journey creates the right impression. What are customer touchpoints? They're the interactions someone has with your business on their path toward becoming a loyal customer, from reading your online content to speaking with your sales team to contacting customer support. Learn more about customer touchpoints, including how to identify and optimize yours, in this blog post: https://lnkd.in/gHUTmUNg

>NEXT CX 23' Vienna - Day 2> Peter W. Ravn from LEO Pharma delivered a fascinating presentation titled "A Customer Clicks?" The session delved into the intricacies of crafting a captivating customer engagement strategy by anchoring it to the customer's needs, orchestrating the journey from potential customer to active user. He shared LEO Pharma's four key steps to create an effective Engagement Strategy: 1️⃣ Understand Your Customer: Delve deep into the customer's needs, preferences, and behaviors 2️⃣ Understand Your Assets: Leverage and align your resources effectively to cater to customer needs 3️⃣ Walk in the Shoes of the Customer: Create the engagement strategy for each target customer segment 4️⃣ Measure and Follow Up #digitaltransformation #nextpharmasummit #pharmamarketing #customerexperience #cx #pharma

Course Carousel with Shruti- Post 6 Why Customer Journey Maps are Important💭 Have you ever wondered why some brands seem to understand your needs and preferences perfectly? The secret often lies in their use of customer journey maps. Here’s why they’re essential: 📍 Identifying Key Touchpoints: Customer journey maps help businesses pinpoint crucial moments in the customer experience. Understanding these touchpoints allows companies to improve interactions at each stage, enhancing overall satisfaction. 📊 Enhancing Customer Experience: By visualizing the customer’s journey, businesses can identify pain points and areas for improvement. This leads to a more seamless and enjoyable experience for customers. 🔍 Personalizing Marketing Efforts: Journey maps provide insights into customer behavior and preferences. This enables businesses to tailor their marketing strategies, delivering personalized content that resonates with their audience. 🚀 Driving Business Growth: Understanding the customer journey helps in optimizing conversion rates and increasing customer retention. By addressing customer needs at each stage, businesses can drive growth and success. 🤝 Improving Customer Loyalty: When businesses understand and address customer pain points effectively, it builds trust and loyalty. Satisfied customers are more likely to return and advocate for the brand. How has understanding the customer journey impacted your business or purchasing decisions? Share your experiences in the comments below! 🌟 #CourseCarouselwithShruti #CustomerJourney #BusinessGrowth #CustomerExperience #MarketingStrategy #CustomerLoyalty

Seamless integration of digital products into the customer journey is key to successful upselling. ORCAS focuses on creating touchpoints where digital products naturally fit into the narrative of your customer's experience with the physical product. Whether it’s through follow-up emails, exclusive online communities, or personalized offers post-purchase, we ensure that these digital products feel like a natural, valuable extension of their initial purchase, enhancing the overall customer experience. #poweredbyORCAS

🔍 What is Personalization? Ever wonder why some brands seem to "get you"? The secret is personalization. Personalization in customer experience means tailoring interactions to individual preferences. It's about knowing your customers so well that each touchpoint feels uniquely crafted for them. 🌟 Studies show that personalized experiences boost customer satisfaction and loyalty (Source: https://ospi.k12.wa.us). Personalization is essential in a crowded market. It increases engagement, fosters loyalty, and enhances the customer journey. Imagine interactions with brands that feel exclusively tailored to you. That's the power of customer-centric strategy. Want to make your brand unforgettable? Connect with us to create a strategy that's uniquely you. 💡 → Subscribe to my GTM Edge newsletter here: https://lnkd.in/gzNvJdmP #GoToMarketStrategy #GoToMarket #CustomerExperience #Personalization #Marketing #Sales #Leadership

Ensuring that your customers have a unified customer journey is essential for staying competitive in the digital marketplace. But it's not a simple task, particularly if your organization has yet to fully realize its digital transformation. To achieve this goal, you'll need to break down your informational and operational silos, focus on creating consistent customer journeys, and instill a customer-first mindset across your entire organization. Which of these three items is most pressing for your organization in the coming year? #CustomerExperience #CustomerJourney #DigitalTransformation https://lnkd.in/gavn_kRq

Ensuring that your customers have a unified customer journey is essential for staying competitive in the digital marketplace. But it's not a simple task, particularly if your organization has yet to fully realize its digital transformation. To achieve this goal, you'll need to break down your informational and operational silos, focus on creating consistent customer journeys, and instill a customer-first mindset across your entire organization. Which of these three items is most pressing for your organization in the coming year? #CustomerExperience #CustomerJourney #DigitalTransformation https://lnkd.in/dvm_FTHe

How's your customer communication game? 📢 Are you nailing it or feeling a bit lost in the conversation?🤔 📣 At Screver AG we say customer engagement is all about how businesses interact with their customers. Understanding their needs, preferences, and concerns is paramount. Clear and open communication, coupled with active listening and empathy, ensures that customers feel valued and heard. Personalization and consistency in every interaction, be it through communication, support, or product quality, reinforce trust and loyalty. 📣 Moreover, an omnichannel platform enables efficient data utilization, helping businesses to better understand their customers and tailor interactions accordingly. It also facilitates quick problem resolution and empowers employees to deliver exceptional service. By embracing technology and utilizing tools like chatbots and CRM systems, businesses can further streamline customer engagement, making it more effective and efficient. 🔊 In the end, going all-in with an omnichannel platform isn't just a boost for customer engagement—it's like strapping a jetpack onto your business and soaring ahead in the fast-paced world of today's markets! 🚀 DM me for more info📥 #omnichannelstrategy #customerexperience #customerfeedback