Partner in Publishing reposted this
Academic Researcher | Course Materials Access Advocate | EdTech Content & Strategy
#TalesFromTheRoad I was in a client meeting the other day and they were dead set on hiring more SDRs to increase outreach. We redirected the conversation to refining their ideal customer profile and target audience first. In clearly defining who you want to target, your outreach will become more efficient, and you are likely to have better conversion rates. If you don’t understand who needs or wants your products and how to reach them, you might as well stack your marketing budget on the table and light it on fire🔥. If you are serious, I mean really serious, about understanding your market and target audience, you need to connect with my friend Alice 'Nicole' Lang here at Partner in Publishing. Lisa March | Kevin O'Sullivan | Brad Beatty #Marketing #Innovation #MarketResearch #HigherEducation #K12 #DigitalMarketing #EdTech
Lisa March
1mo
It’s no secret effective marketing and sales strategies are only possible when you know your audience and YES whose the BEST? Alice 'Nicole' Lang
Nicole is the best. Not many have such a great multifaceted perspective on what it takes to get things done in our industry. Still miss the days when she was on my Research Team.
Absolutely! 💯
Director of Market Insights and Growth
1moWe have an incredible team and have a lot of fun helping our clients reach the right customer in meaningful ways! Also, we are glad that we too can prevent marketing budget fires! 😁🐻