EMMY Award-Winning Business Storytelling Coach Who Helps You Excel Through the Leadership, Sales & Marketing Stories You Tell.
If you're into making stuff complex, then the ABT framework isn't for you. If you believe like Leonardo da Vinci did that simplicity is the ultimate sophistication and you can appreciate the directness of the And, But, Therefore story structure but it feels a bit too woo-woo for you – I mean how can you possibly measure its impact – then this conversation is for you. Did you know that you can actually quantify how compelling your communication is before you publish or present it by using one simple tool? Randy Olson, my co-author of The Narrative Gym for Business, has created and tested a brilliant story-measuring device called the Narrative Index. It measures the But-to-And ratio in your story. The more "Buts" you have versus "Ands" the more contradiction and conflict you create and the more compelling your message becomes to the primal problem-solving, decision-making *buying* limbic brain. This ancient portion of our brain is our survival center and it feeds off of singular and simple problem/solution narratives. Try it for yourself after Randy explains how to use this remarkable tool on this week's episode of The Business of Story Training, Coaching & Keynotes #podcast. But if complexity is your thing, forget about it. The link is below. #StoryOn! #leadership #sales #marketing #branding #advertising #sustainabiltiy #storytelling #abt
Simplicity is key in communication. Can't wait to learn more about the Narrative Index.
Love the quote!
EMMY Award-Winning Business Storytelling Coach Who Helps You Excel Through the Leadership, Sales & Marketing Stories You Tell.
4wListen here: https://businessofstory.com/podcast/business-storytelling-narrative-index/