Paramount Advertising’s Post

In episode 02 of Pixels and Points, Matt and Susie discuss exciting changes in broadcasting from NBC Universal, Disney and Fox Sports and what these updates mean for the future of watching TV and sports. Watch the full episode here: https://lnkd.in/gMV2bp4P #broadcasting #NBCUniversal #Disney #FoxSports #sportsadvertising #advertisingtips #austinagency #austinadvertising #redrocaustin

Stressed about getting your video ad on TV? 😰 Take a deep breath and click the link below.  We'll ensure your masterpiece lights up the screen. ✨   No need for quick DMAT? Save this post for when you are! 
➡️https://lnkd.in/e6Jd_Kee    #OptionMedia #PostProduction #DMAT #TVCommercial #VideoCreative  #VideoProduction #VideoAdvertising #PrimeTime #QuickService

Another day, another meme... Broadcast Intelligence is the leading industry tool to help development teams and producers know the who, what, when, where and how to pitch major broadcasters. From the BBC to Netflix, we cover a range of channels, budgets, funding models and more. We also profile distributors to aid you in packing the various ways you can get a show funded or made. #Broadcast #BroadcastIntelligence #BBC #Netflix #Commissioning #TVdevelopment #TV #development

The need for black men to become mentors is critical for #bbbsswla youth. Over 60% of the youth we mentor are young black males but only 20% of the adult mentors engaged are black men. TY #bounceTV for highlighting our need for BIPOC men to mentor. #bebig #bbbs #bbbsa #bipoc #youth

UKTV reports record-breaking numbers in terms of digital TV viewership and advertising revenue. #digitaltv #tvadvertising #broadcast

Reed Hastings says that broadcast will be dead in 2 years. Last year he said that linear would be dead "over the next 5-10 years" but who's counting? We kicked that prediction around recently during the Streaming Media Magazine summit (link below). #netflix doesn't have a live #news or #sports product which could also explain why they're missing the linear/broadcast boat. Live news and sports don't typically experience churn rates assuming they offer compelling content 365 days a year. Truth be told - I'm a Netflix subscriber myself but I also watch a lot of linear and broadcast television. Something tells me we'll continue this debate long after Reed's initial prediction lapses. I'd still put Gannett | USA TODAY NETWORK content on Netflix. Some viewers prefer to watch on their own schedules. Others will tune in appointment style to your linear channel(s). Pagination is the enemy in the world on #VOD. https://lnkd.in/e8-4tThy

Just my opinion on the Charter/Spectrum - Disney Dispute... The entire system is broken. We have cable, Netflix, Amazon, The Disney bundle with hulu, Espn+, Disney and Apple TV. Then there is Paramount TV and Peacock... and more. The system is crashing with content and expenses. Cable has to offer an a la cart system and Disney is forcing a bundled agreement. Spectrum/Charter wants to tear downtime old system but Disney have its streaming to fall back on. My HOA has a bundled agreement with Spectrum. HBO, Showtime, Premium Cable, Internet, Home Phone and discount on Cellular. We are stuck without spending a lot more for HULU Live.. or YOuTube Live. Something has to change... and pain will come with the change... we are just at the beginning. Paramount will be next to fight cable.. then NBC - owned by Microsoft... I think Spectrum/Charter sees it al looming crashing down and is trying to get out in front of it.

Who Has the Best Economics in Convergent TV? Revenue per hour by TV content type, according to MoffettNathanson LLC: 1) Linear TV - $0.57 2) Peacock - $0.42 3) WarnerBros Discovery- $0.36 4) Hulu - $0.31 5) Disney+ - $0.28 6) Netflix - $0.27 Get all the numbers in our latest post: https://hubs.ly/Q02s5cBt0

Nearly half (49%) of American TV households now watch CTV on a daily basis—up from 39% in 2021 (Source: Leichtman Research Group) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv

Happy day 26 of the inaugural #CTVmonth 📺 #didyouknow The majority of TV viewers (57%) watch television in their living room (Source: CivicScience) Read our latest blog for the top 30 need-to-know #CTV stats & facts: bit.ly/3L518zI #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv