Palmer Houchins’ Post

This morning, I thoroughly enjoyed being part of the panel discussion for the DMA (Data & Marketing Association) UK Email Benchmark Report launch webinar. With some great questions from the audience focused on incrementality, engagement and best practices. 📧 Access the report here - https://lnkd.in/ewK6b7aT 📧 View the webinar here - https://lnkd.in/eN4ZSFqu #emailmarketing #benchmark #measurement

I found three things were necessary to sell 10, 20 and 30 units per month; 1) steady flow of intentional and unintentional shoppers every day, 2) leverage A.I. to help populate my social media accounts to be top-of-mind and fill appointments and 3) close and negotiate on my terms and these things promised double digit sales per month and earned me a $ix Figure Income. I'll admit I have been through the mill, and tried what I thought was 'everything' so I wasn’t entirely confident but once I started using “it”, I started to attract shoppers that were committed, dedicated and excited to buy from me. With less traffic my system helped me sell 10, then 20 and propelled me to 30 units per month, using artificial intelligence to help craft email, fill social media with content that attracted shopper attention. But I learned, the hard way, 'intentional messaging' was the key not blasting messages to get sales with consistency predictably. The $ix Figure Manifesto really has cracked the code and I am so grateful to have created it. Comment below "Manifesto" and I'll send you the details: why, what and how "it" works like nothing out there now. #sellmorecars, #bestcarsalestraining, #RVsalestraining #motorcycletraining #carsalestrainingprograms #carsalestrainingcourses

Stay leaps ahead by delving deep into the ever-evolving landscape of consumer behavior. Our latest blog unravels the exact desires of today’s consumers like never before 🎯 Explore invaluable insights into changing consumer purchase habits, unlock tailored strategies, nurture genuine connections, and champion data privacy. Uncover actionable insights meticulously crafted for your brand's success: https://lnkd.in/etPpJsQK #B2BMarketing #ConsumerBehavior #OutboundStrategies #TeleIntent

The poll wasn’t clickbait. 4 years ago I spent 12 straight weeks during lockdown teaching a webinar right here on LinkedIn called: “The 3 Secrets to Targeted OOH and Measurable ROI” In 2020, more than 120+ people got OOH Insider certified in a methodology combining Geopath and heatmapping software. Since then, I’ve been on a mission to advocate for ‘Why OOH’. My perspective coming from that of the recovered digital marketer who’d bought and sold millions of dollars of every media type EXCEPT for OOH. But let’s face it, media companies in our industry are underserved. Many software companies have tried, but most have failed. Competing unit economics that create conflict between platforms and users. Over-engineered platforms that are outdated and clunky. And none of built for the backbone of OOH, the “long-tail”, that is - the local account executive. I lived the life. I know what it is to pull doors, cold call SMBs, and the weeks-long sales process in the case you were lucky enough to get a decision-makers attention for 30 seconds in between them taking a customer and unloading a produce order for the day’s fare. I know that time kills deals and that stories sell. I know that sales is a transfer of emotion and that emotion to transfer is “investment confidence”. I know that sales people are not equipped to charge valiantly into battle…errr Main Street and that efficiency is the name of the game. You want to recruit and retain the next generation of top talent? They want tools that make them more effective with their time. They want to maximize every at bat and the reality is, you want that too. So what’s stopping you? What’s in the way? From this day forward? Nothing. All you need is an iPad. Software for sales people, by sales people. To sell more, more faster. ——— Drop a 👋 in the comments if you want to learn more about how this can work for you.

We’re uncovering the secrets to data-driven decisions and optimising your strategy through our latest blog post 💡✨ Dive into the art of experimentation through A/B Testing. 👉 https://bit.ly/3RVEv3q #digitalmarketingtips #digitalmarketing

I've been quieter on here this month (stop cheering) because I've been talking with a lot of people and there are some interesting things I can summarise as follows: 1. It's amazing how many people have never had a proper explanation of the various details & differences of different online marketing options, that is to say actually had an in-depth conversation that quantifies and qualifies the differences with regard to timescale to get results, input required, where and how it influences the buying cycles. In short I think there's some pretty inexperienced people out there selling false silver bullets all too often. 2. The amount of websites that aren't tracked, don't have analytics in place and don't tell the business's story correctly to their prospective audience amazes me also. There's an old adage I remember "Functionality over aesthetics" and a lot of sites out there that meet the job of massaging the creative's ego rather than the needs of their target market-a website should educate and convert (further) a prospective customer. 3. Pricing-Wow! I've never come across such stupid pricing as I have recently, at both ends of the scale. If you pay peanuts you get monkeys, old but true, but equally there are are some OTT charges being 'gotten away' with that have taken my breath away. 4. Experience & honesty-it's not as common as I once imagined! 5. In a lot of industries that I know (Engineering & Construction particularly) there's still a lot of opportunity to get new customers online, the digital medium hasn't been well utilised by a heck of a lot of people. #leadgeneration #businessgrowth #b2bgrowth

So, you're sold on personalization, but now the question is, "How do we get the good stuff?" Get to Know them: First things first, you need to ask! Surveys, questionnaires, and good old fashioned conversations are your intel-gathering allies. Data Is Your BFF: Customer data is your goldmine. From website behavior to purchase history, it's all there. Use tools to dig deep and uncover those golden nuggets. Social Listening: Social media isn't just for cat memes (although they're great). It's a treasure trove of what your audience is chatting about. Dive in, eavesdrop a little (in a non-creepy way, of course). Email Love: Your email list? It's like a box of chocolates (pun intended). You can gather preferences, behavior, and more with a well-crafted email strategy. Cookies, Anyone?: Website cookies track your visitors' moves. It's not as delicious as it sounds, but it's a tasty source of personalized data. Crunch the Data: All this info is just numbers until you crunch it. Tools and analytics give you the insight to personalize like a pro. Ready to Gather and Personalize? It's like being a detective in a marketing mystery. The clues are out there; let's go find them and tailor your content for the win! #SMBMarketing #PersonalizationParty #DataGathering #CustomerInsights #MarketingMystery

After presenting at Performance Marketing World last week the audience submitted the following questions but we only had time for the first 2. I'll be sending responses to all the attendees as well as the deck. If you're asking any of these questions get in touch for a chat. 1. Media mixed model is highlighted here, but how do you justify channels that doesn't provide data or lower performing channels vs. dedicating more resources to higher performing channels? 2. Where to start for a small agency with little access to hard data? 3. What advice do you have B2B marketing when it comes to data and building loyalty? 4. What are your thoughts on asking for a review? How can we nudge customers to make a review? 5. In this new cookieless world, how do we effectively reach new customers and reduce spend on users that would already buy from us? The picture is me making a confession before we got into the content or telling brands they've always been missing data signals (and also looks like i'm trying to whistle for the first time 😂 ).

📣 "Smart Messenger's powerful analytics and reporting features provide insights that guide my data-driven decisions, optimising future campaigns." - Jordan Domin-Goddard, Curlyworm Creative. Discover how #SmartMessenger's advanced analytics, engagement timeline and reliable performance are fuelling Curlyworm's #emailmarketing achievements. 📈🚀 Read the #casestudy: https://lnkd.in/e4nQiMcE #EmailAnalytics #DataDrivenMarketing #emailmarketingsuccess

🤯 I can't wait to unveil what’s coming this week. So many customers have been asking us to help them solve this pain. The best part? It's the secret to effective Account-based and Person-based Marketing strategies and it boils down to two key capabilities: 🐾 Gaining insights into your target contact's behaviour - Tracking contact activity across channels and across domains is no easy feat with Google crunching all 3rd party cookies... but it is crucial to identify in-market prospects and readiness to buy for ICP and non-ICP accounts to avoid spend on irrelevant accounts. 🤝 Making a lasting impression - If you're trying to sell your product to a prospect odds are your competitors also are. It's important to make an impression that sets your apart from your competition. This usually requires an immense amount of resources and doesn't scale well, making it accessible only to the elite organisations. Well... Userled now makes this sooo easy for anyone 👀 More to come! #Userled #Cookieless #DigitalMarketing #ABM #AccountBasedMarketing #PersonBasedMarketing