Paige Lewis’ Post

Congratulations to my colleagues at Amplify France who have managed to bring the essence and Australian heritage of one of my favourite luxury labels, Zimmermann, to life in the heart of Paris. The 3+ month pop-up experience at Le Bon Marché transports guests to the iconic shores of Australia's summer, whilst giving them the opportunity to discover the SS24 ready-to-wear collection. https://lnkd.in/dtFQ4NZz

April wrapped at Amplify APAC… From high praises for Sonos, Inc. ‘Frisson Trigger,’ panel discussions with Australian Space Agency, industry leading thought pieces from our expert team, and the return to Milan Design Week with Google, April was full of highlights. Check them out: _________ 🔵 Sonos, Inc. receive high commends at Campaign Experience Awards Earlier this month Amplify attended the Campaign Experience Awards. Huge congratulations to Sonos, Inc. who received high commendation for ‘Frisson Trigger’ from the judges on top of double shortlistings in the Game Changer and Activation at a Music Event categories. We absolutely loved being part of this innovative campaign and are incredibly happy to see Sonos get recognition for it as well as a huge shoutout to our hardworking team that brought this campaign to life. Read more about the campaign here: https://lnkd.in/geXdRkFM _________ 🔵 Mumbrella360 2024 - Australian Space Agency x Amplify Alongside the Australian Space Agency, Amplify will be taking the stage at Mumbrella360 2024 to present to the panel “Why Australian marketers should take a giant leap into space.” As part of the “Dare” track, Amplify's APAC ECD Tim Baggott and Strategist, Lucinda O'Brien, will be joined by Keegan Buzza, Director of Communications at the Australian Space Agency for an exploration of the incredible opportunity for brands and marketers to tap into the global space sector. With less than a month to go, sign up here to book your spot. https://lnkd.in/g6FJQptV _________ 🔵 Lucinda O'Brien gives her scoop on Australia’s live music scene Our Sydney based Strategist, Lucinda O'Brien, imparts her knowledge of Australia’s live music scene, highlighting the importance of artists and brands collaborating in a way that aligns with their shared values and cultural context, promoting mutual benefit through meaningful cultural exchange. Read the full article here: https://lnkd.in/gh9eSZB9 _________ 🔵 Milan Design Week Amplify returned to Milan Design Week with Google. This time we introduced the element of colour, interactively showing how it influences our perceptions of the world and emphasising it’s integral part in Google's hardware design in a standout showcase ‘Making Sense of Colour.’ The immersive colour display was ranked in ‘The top 5 Best Exhibitions to Visit’ multiple times with Forbes, The New York Times, Vogue Design, Grazia, Sky, and many more citing the exhibition. Domus Magazine warmly shared that “The spectacle is decidedly impactful." Explore the world of colour in more depth here: https://lnkd.in/grM-EDvt

I’m thrilled to share that after two years away, I’m returning to Amplify as Head of Brand and Growth, APAC!

After an epic two (almost) years with United Entertainment Group, I am moving on to my next chapter. Since establishing the APAC business, UEG has delivered creative campaigns across the region, worked with incredible brand partners and recruited some of the best individuals I’ve had the pleasure of working with. It’s a bittersweet departure - I am so proud of everything the team has achieved. Thank you Si Philby for the opportunity - I can’t wait to see what’s to come. We move 💫

Epic partnership with Under Armour and Darbotz now live across APAC 💥