Last month work: I have the chance to create this ad for an eGaming Company located in Boulogne-Billancourt. The mission was to propose something different to their existing ads, focusing in proposing a new Intro, an interesting CTA Button, and a whole new End-Card. I gathered some learnings from direct and indirect competitors, such as: Color, Transitions, number of Scenes, using a person in the intro and during some scenes of the ads, etc. As requested, I put big effort to create an innovative CTA Button for their ad, using the transformation of a Dominoes Piece to reveal the CTA at the end of the video.
Oscar PINZON MARRUFO’s Post
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Business Development and Social Media Marketing Consultant and Coach | Speaker | Founder of BTO Community, BTO Academy, and BTO Agency that helps businesses grow their LinkedIn pages to get more visibility and clients
if you own a company.... you should know by now that a good ad material will always get you a good results so' obviously your prompted to use it over again But am sure you would never use the ad materials that doesn't get you results So why do you keep creating average ad materials everytime you want to run an ad... It's best to invest in creating an amazing ad materials that you can use over and over again. not only will it save your cost in the future But it will always get you good results....
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I can’t tell you how much I hate this ad. I know nothing of the brief or the any of the thinking behind it. And I clearly don’t know the success of the campaign. But three things hit me: 1) no one knows how big 821 litres of boot space is or what difference it makes going to 1,121. The industry is obsessed with boot sized in litres. Probably because it’s easy and comparable. But customers are clueless what it means. They care about pushchairs, wheelchairs, shopping, sports kit etc etc. 2) the ad asks a question but doesn’t tell you the answer. I wasn’t really interested as a consumer, just a marketer, but watched the ad (insta stories) and tried to find out the answer. I still don’t know. 3) the small print. Oh man the small print. “ID. Buzz Life model shown is not UK specification and features optional two-tone paint. UK spec includes privacy glass as standard” So the product shown is different to anything for sale where I saw the ad. I get the UK isn’t the biggest car market in the world, budgets are under pressure and Europe-wide photography is pretty standard in car markets but this just feels lazy. Anyway, I hope you’re having a good Thursday.
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"Let's create variations of this winning ad" This is a very broad term. I also see a lot of people go wrong with this. Creating a variation of a winning ad means to create an ad with the same messaging but displays it in a different way. It doesn't mean to take the winning ad and change the background colour or the product etc. Let's look at HiSmile: They found early on that their winning ad was broadcasting how their product works in a simple formula of: Yellow + Purple = White They then created different variations of this, like: -Putting the purple liquid on yellow teeth to make it look white - Putting a yellow banana behind a purple glass screen to make it look white - Putting a yellow banana in purple paint to make the banana look white And loads more. The same messaging and concept but just displayed differently. That is how you scale.
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Life Of A Static Ad | Feature 3 ✨ The magic always begin with an excellent product shot. Coupled with a great creative brief -> it starts taking shape of an aesthetic static ad (with a high chance of being your next winning ad). Please share your feedback regarding this static ad. If you want similar ads for your business, kindly drop me a DM! 😊
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Co-Founder of MWM Services| We Help High-Ticket Coaches Unlock An Additional $50k/Mo in Revenue With Paid Ads and back-end systems.
Just finished watching another ad from one of my favorite brands Dr. Squatch Let's break down the things that they did right and how we can improve. Notice how when the UGC creator explained each of the soaps in the collection, she used adjectives to describe each marvel character as it pertains to the soaps benefits. For example: "The stark bar will have you smelling rich with ember" Now anyone that is a huge marvel fan (like myself), knows Tony stark is rich. Comparing the smell of the soap with the feeling of smelling rich like Tony Stark is genius. Another example: "Join the side of justice with liberty lather.... it's like super soldier serum for your skin". Another amazing comparison, comparing the ingredients of the soap with super soldier serum and how it will enhance your skin just like it enhanced captain americas physique. How can we make this amazing ad even better? The Hook: The hook isn't bad but let's enhance it. Instead of "There is no way Dr. Squatch made avengers soap" How about "Did you know Dr. Squatch made avengers soap" or even better "You have to check out Dr. Squatch avengers soap". This brings out more curiosity to the audience and hooks them in for what's to come next. As well as an audio hook we can enhance the visual hook by showing all 4 soaps instead of just the iron man one. When scrolling through social media, over 50% scroll without volume on so visual hooks are just as important as audio hooks. All in all, another amazing ad from the team at Dr. Squatch!!
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Life Of A Static Ad | Feature 2 ✨ The magic always begin with an excellent product shot. Coupled with a great creative brief -> it starts taking shape of an aesthetic static ad (with a high chance of being your next winning ad). Please share your feedback regarding this static ad. If you want similar ads for your business, kindly drop me a DM!
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CCO @ Campfire | Social Media Marketing, Advertising | Building the agency that drives Millennials and Gen Z to action.
🚨 Introducing Campfire's Performance Creative Studio 🚨 Making even the smallest tweaks to your ads creative can have a significant impact on it's ability to drive revenue. With creative and performance being so closely tied together, we were surprised to find that the respective departments within brands and agencies are so often working in silo, without sharing critical information back and forth. That's why Campfire set up our Performance Creative Studio, where the two functions of the business are intrinsically linked. One variation of an ad made in the Performance Creative Studio creative achieved a 10x return on ad spend relative to the other variations, showing the importance of split testing the hooks in your creative. To learn more, reach out to Campfire today.
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Day 3 of posting about ad creative- Watch me take a high-performing image ad from one of our clients and turn it into 2 video ads in under 5 mins. #DTC #ecommerce #adcreative
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▶ Life Of A Static Ad | Feature 1 ✨ The magic always begin with an excellent product shot. Coupled with a great creative brief -> it starts taking shape of an aesthetic static ad (with a high chance of being your next winning ad). Please share your feedback regarding this static ad. If you want similar ads for your business, kindly drop me a DM! 😊
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Lowering New Customer Acquisition Costs For DTC eCom Brands | 50% Reduction in NCAC on Average | Founder & Director @ Vast Media Marketing
We've spent 7 years perfecting our approach to ad creativity. → Implemented ideas for 100+ brands. → Ran 1000s of tests. But unless you've had that kind of exposure, it's difficult to know what kind of ad formats get results. Which is why I've spent the last week building a swipe file with 50+ of the best ad creatives to use in 2024. And I'm giving it to you lovely people... FOR FREE. If you want a get your hands on a copy, then all you have to do is: 1. Follow Bradley Hillier 2. Comment "Swipe" I'll drop you a DM with a link to the doc.
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