Tom O'Rourke’s Post

Transforming How Independent Hotel Prospects Can Book Direct Good design will always allow the end user of the independent hotel website to check and see if the room they want is within their budget. #bookdirect #independenthotels #hoteldigitalmarketing

Improving User Experience in Independent Hotel Websites  Our team has recently conducted a GX design test, a crucial step in our ongoing efforts to enhance user experience on the accommodations landing page. Here are the key takeaways:  Room Selection: While all room cards are conveniently listed, the lack of detailed visuals and carousel format makes it challenging for users to decide if a particular room is the right one for them. Availability: Checking room availability requires navigating to a separate booking engine, which interrupts the user journey and adds complexity. Budget Clarity: Real-time rate information is missing, hindering users' ability to filter options based on budget. Improving these aspects can enhance user satisfaction and booking efficiency.  #UXDesign #HospitalityIndustry #UserExperience #DigitalTransformation #HotelMarketing

Improving User Experience in Independent Hotel Websites  Our team has recently conducted a GX design test, a crucial step in our ongoing efforts to enhance user experience on the accommodations landing page. Here are the key takeaways:  Room Selection: While all room cards are conveniently listed, the lack of detailed visuals and carousel format makes it challenging for users to decide if a particular room is the right one for them. Availability: Checking room availability requires navigating to a separate booking engine, which interrupts the user journey and adds complexity. Budget Clarity: Real-time rate information is missing, hindering users' ability to filter options based on budget. Improving these aspects can enhance user satisfaction and booking efficiency.  #UXDesign #HospitalityIndustry #UserExperience #DigitalTransformation #HotelMarketing

How did we get to such high booking engine abandonment for hotels in the first place? Why has booking engine abandonment always been so high in the hotel industry? The root of the problem lies in a disjointed approach: marketing teams handle website design, while revenue management teams select the booking engines. This segregation creates a disconnect between what guests see on the website and what they experience when they reach the booking engine. We must bridge this gap by focusing on the user’s journey from start to finish, ensuring that their needs and questions are addressed seamlessly across both platforms. #HotelMarketing #UserExperience #DigitalTransformation

Empowering Guests with GX Design At our core, we believe in the power of Guest Experience (GX) design. One of the key takeaways is that users can check availability right on the front-end website. There is no need to navigate to a booking engine to see if their desired room is available. With GX design, they can enter their dates and instantly see real-time rates and availability on the front-end website. Imagine the sense of control and satisfaction this brings! Guests are immediately informed if the room they desire is available when they need it. No more uncertainty. This seamless experience significantly reduces booking friction, empowering guests with the information they need at their fingertips. Let's continue to innovate and create unforgettable experiences for independent hotel guests. #HotelMarketing #GuestExperience #GXDesign

Empowering independent hotel websites for a seamless user experience! The key question every visitor asks is - "Is this the room for me?" At our forefront, we believe they shouldn't have to navigate to the booking engine for an answer. Our approach? Thoughtfully designing front-end websites to guide visitors through accommodations landing pages and room detail pages, facilitating quick decisions. Let's prioritize user satisfaction from the moment they land on the site! #IndependentHotels #UserExperience #WebDesign #HospitalityTech

I love it, Tim. It's a great message to get out there in our industry: "Remember, the website is yours, and make sure your partner understands that."

Transforming the Booking Experience with GX +Skipper working together to accomplish a 5X growth in direct booking by doing 2 things. Great to work with Skipper and Jason Shames to bring this case study to life Check out the video to see how we did it.

Every visitor to your hotel's website has three key questions: 1️⃣ Is this the room I want? 2️⃣ Is it available when I need it? 3️⃣ Can I afford it? Our GX design methodology takes a proactive approach to ensuring these questions are answered on the front-end website, reducing uncertainty and boosting booking confidence. Learn how this clarity can increase conversion rates by offering a different booking journey. #BookingConfidence #HotelWebsiteDesign #BookDirect #IncreasedConversions