Oriflame Cosmetics’ Post

How does a legacy beauty brand keep up amidst a sea of celebrity and makeup artist brands and viral everything? If you're MAC Cosmetics, you go back to basics and reassert what you're known for: creativity and artistry, and bold and sometimes subversive glamour, and own your icon status in the beauty world. Add a major dose of nostalgia and game-changing innovation, and you're well on the way to maintaining your Gen X fans while courting the all-important Gen Z market. In today's post for Undivided Attention on Substack, I explain how reports of MAC's demise have been grossly exaggerated and how the first-ever artist beauty brand got its groove back. Read the post at the link in comments! H/t to Nikita W. for the tip about the new MAC x Gabbriette collab. The Estée Lauder Companies Inc. Aïda Moudachirou-Rébois #beautymarketing #culturalrelevance #socialmediamarketing #viraltrends

We're back with this week's #ConsumerPulse, highlighting growing trends in beauty-related searches across the web. Hot this week: Megan Fox no makeup, Ahsoka makeup, luxury beauty products, propolis toner, #pinkgothmakeup, #editorialbraids and #whitelipgloss. Watch to learn more - and read our full report at CosmeticsandToiletries.com #cosmeticscience #formulatingbeauty

BEAUTY PROS - what are your opinion on individual lashes? I LOVE offering these to my clients in my Elite Makeup Application but I’ve started to notice that some clients ask for individuals because they assume it will automatically give a softer or more natural appearance than strip lashes. Tatti Lashes are one of my favorite brands of lashes - I was introduced to them 2 years ago at a PrettyLittleThing.com gifting suite! #makeup #socialmediamarketing #influencermarketing #makeupartist

Another week, another press feature 📑 Fiona Glen, Director of Projects at The Red Tree, features in Vogue Business' latest article which discusses how to scale makeup artist-led beauty brands. This article comes at a time where consumers are craving authenticity from brands and leaning towards makeup artist-led beauty brands, amid controversy from celebrity produced brands. Take a look at Fiona’s insights from the article 👇 Read the full article here: https://loom.ly/knPcj7A #BeautyBrands #PressFeature #VogueBusiness #Insights

Another week, another press feature 📑 Fiona Glen, Director of Projects at The Red Tree, features in Vogue Business' latest article which discusses how to scale makeup artist-led beauty brands. This article comes at a time where consumers are craving authenticity from brands and leaning towards makeup artist-led beauty brands, amid controversy from celebrity produced brands. Take a look at Fiona’s insights from the article 👇 Read the full article here: https://loom.ly/knPcj7A #BeautyBrands #PressFeature #VogueBusiness #Insights

Learn the best practices for safely packing your perfumes, makeup, vanity items when moving to a new home. Get tips from top Canadian moving companies. https://lnkd.in/gFvyEMri #bestCanadianmovingcompanies

A very important article about the Beauty Industry Practices in 2023.

Celebrity Makeup Brands: D2C Wisdom Nuggets #42 with CHRISTINA FLACH, Founder of Pretty Girl Makeup. 💄 Christina says that after working for years as a makeup artist for celebrities and starting her own beauty brand, she has experience with different skin tones. This has helped her understand what different people's skin needs and she created something special for her customers. 💰 She thinks that celebrities, despite having a lot of resources, may not know as much about beauty. Christina appreciates their ability to start and sustain their own brands but she is also a bit critical of those brands. 🤔 What are your thoughts? 🎧📺 And subscribe to our newsletter for more tips on the D2C beauty industry! The link is in our bio. #d2c #ecommerce #beautyindustry #celebritybrands

10 Black-Owned Makeup & Beauty Brands You Should Know #blackownedbrands

Revealing the top makeup products Indian beauty lovers are ready to invest in! Want more specific insights or findings relevant to your category? Sign up for Smytten Pulse & launch your survey today - https://lnkd.in/gm9f2QzG #Smytten #SmyttenPulse #ConsumerResearch #PulseCheck #ConsumerInsights