OpSec Security’s Post

In China, content-based platforms are generating a growing proportion of e-commerce, presenting a growing threat to established platforms like Alibaba and JD.com. In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships. Are the big retail platforms ready for this new model? https://lnkd.in/e7uyyetf? tpcc=orgsocial_edit&utm_campaign=hbr&utm_medium=social&utm_source=facebook&fbclid=IwAR0lCOI966lPDFQAFGs8yIMUuf74D71bjf-7Q5tuqW8HctBCWTg7X5GVOXU

In China, content-based platforms are generating a growing proportion of e-commerce, presenting a growing threat to established platforms like Alibaba and JD.com In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships. Are the big retail platforms ready for this new model? https://lnkd.in/g4ugQWaH

Looking to target Chinese Gen Z consumers? 🎯   Social commerce platform, Xiaohongshu (more commonly known in English as RED), is the place to be.    Through community-driven insights, social product reviews and recommendations, influencer marketing and beauty tutorials, the platform has redefined how consumers engage with beauty products.   RED is not just a place for consumers to purchase goods. It has empowered consumers and revolutionised how they experience beauty, becoming their go-to hub for beauty products.    Made up of over 200 million users, 89% of whom are females (mostly aged between 18 to 34), RED has amassed a following that is closely aligned to the target demographic for beauty imports. 💄   Check out this short video below with YASO Co-founder, Adam Knight, for more insights into RED.   #socialcommerce #china #chinamarket #beauty #RED #skincare #genz

Discussions at the 2024 Business of Beauty Global Forum highlighted the increasing dominance of marketplaces in retail. Since COVID-19, platforms such as Walmart and Amazon have become indispensable, accounting for more than 35% of online purchases. This shift underscores the importance of integrating influencer marketing to maximize the potential of marketplaces in driving growth. Alex Carmody from Front Row pointed out that platforms like TikTok are directing consumers straight to marketplaces, circumventing traditional search engines. At Coty, we are taking advantage of this growing trend, demonstrating progress in our social media advocacy strategy, with a 30% increase in the Consumer Beauty e-commerce channel.  #Coty #ECommerce #Beauty #DigitalTransformation #SupplyChain

The top 5 categories of products and services that consumers in the MENA region buy based on influencer recommendations. They are: •Beauty products (42%) •Fashion items (38%) •Electronics and gadgets (35%) •Travel and tourism (32%) •Food and beverages (31%) #MasterYourPhase #MENA_influencers  #MarketingInsights

eCommerce brands entering China: Success hinges on understanding the cultural emphasis on brand reputation and influencer impact, distinct from the U.S. focus on product functionality. Adapt your strategy for market resonance. https://lnkd.in/gX7S_XB3 #3pl #ecommerce #china #3pllogistics #4pl #chinamarketing #influencermarketing

🚀 Influencer Insights: Li Jiaqi's incident sparks debate 🚀 During a recent live broadcast, Li Jiaqi, a Chinese influencer, found himself in a challenging situation when a viewer questioned the high price of an eyebrow pencil he was promoting. His response, urging the viewer to reflect on their own efforts before critiquing the cost, has raised discussion. Let's use this moment to reflect on the evolving landscape of influencer marketing and the role it plays in shaping consumer behavior. 🤔 ➡️ View the full brief for more details: https://lnkd.in/gbdR9XVf See TechNode for the latest China technology news: https://technode.com/ #china #technology #livestream #InfluencerMarketing #LiJiaqi #SinglesDay #DigitalMarketing

"Stay Ahead of the Game: Trends in E-Commerce Marketing " Stay ahead of the curve!  Explore the latest trends in e-commerce marketing, from influencer collaborations to virtual try-ons and sustainable practices.  Adapt and thrive in the ever-evolving digital landscape.  #EcommerceTrends #DigitalMarketing

Interesting article about content-based platforms in China that are generating a growing proportion of e-commerce, and now presenting a growing threat to established platforms like Alibaba and JDcom.   In this new model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales is thus about enabling the right content to reach the right viewers. The authors of the article note that savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships, but are the big retail platforms ready for this new model? Read the full Harvard Business Review article: https://lnkd.in/eB76MzpM #eCommerce #engagement #AI #ConsumerInfluencer

We contributed to this great piece from Pimento about changes in consumer behaviour. Well worth a read... #mediaplanning #mediabuying #mediaagency #consumerbehaviour