OpenX’s Post

51toCarbonZero has partnered with Sharethrough and IPG Mediabrands  to support publishers on their net zero journey, starting with Hearst! This is a revolutionary initiative, as Sharethrough will fund the initial carbon measurement for the publishers. The 51toCarbonZero platform streamlines and accelerate the footprint process, while maintaining accuracy and insight. Well done to the Sharethrough team, in particular Benoit Skinazi and Frank Maguire, for architecting such a progressive program. And amazing to have a big media group like IPG on board too. Another testament of the work that Martin Bryan and the team are doing to make net zero a reality for the industry. And this is just the beginning... https://lnkd.in/enm2tV-v

The WFA's GARM and Ad Net Zero's recently published Global Media Sustainability Framework has captured the industry's full attention. Sharethrough supports this crucial step & breaks down key components of the framework in our latest blog post, with the goal of helping advertisers accelerate the ease and adoption of its guidelines. 👉 Learn more: https://lnkd.in/eMqd7Vwp #sustainability #framework #globalmedia #adnetzero #GARM

Doing what’s right for the planet overlaps with what’s right for the #programmatic industry. Following the Green Media Summit, and in recognition of Earth Month, Julia Li spoke to AdMonsters about our commitment to a more sustainable ad tech ecosystem, sharing both what we've done and what we're doing to improve our carbon footprint. #SustainabilityInTech #AdTech #GoGreen #GoingGreen https://bit.ly/3QhOK2a

The digital media industry has all the tools and resources needed to reduce emissions — so it's about time we start using them! "If we can unify the entire advertising industry around a common set of standards, ways of measuring calculating and reporting carbon emissions, we really can take a giant leap forward on this journey on behalf of ourselves, on behalf of our clients, on behalf of the industry. And dare I say, even on behalf of the world." John Osborn, Director at Ad Net Zero shared a 5-point-plan for a sustainable future at the #GreenMediaSummit last April. 👉 Discover the major takeaways from Ad Net Zero’s plan for sustainability in media: https://lnkd.in/ezyxjgAc

Lindsay Rittenhouse dug into Ad Net Zero's first annual report in her recent article for Ad Age. We're thrilled with the traction we've seen this year - so many supporters have already set science-based emissions reductions targets. We also know we have more to do. Every company must set targets, but that is just one step. We all must take actions to reduce emissions. We are here to help companies reduce emissions effectively and efficiently across the advertising landscape. https://lnkd.in/eR_Ai3GW

The Ad Net Zero Annual Review 2023 is out now and can be viewed here: https://lnkd.in/dmvXPsxr . Big Ads is a proud supporter and with Buddy Decarbonise we are reducing, reporting and offsetting carbon emissions across the entire campaign lifecycle. That includes media and formats in one streamlined platform easy to use with any DSP. Interesting to see the ANZ data below showing advertisers are taking action seriously, with more needed from agencies and media owners. Their is a path to net zero, momentum is building to a #sustainable future, get your action plan in place and BIG can help you right now! #sustainability #digitaladvertising #carbonreduction

Advertising is a complex industry, which means initiating sustainable change requires collaboration. John Osborn, US director of Ad Net Zero, joins our CMO Lori Goode to discuss what it'll take for the industry to come together and achieve true net zero.    Associations like the Association of National Advertisers, the 4A's, the IAB, and the IAB Tech Lab, as well as Ad Net Zero partners like We Are AdGreen, Green The Bid, WFA, and isla are all helping move the industry toward net zero. Watch our latest Index Explains video to learn how you can get involved and start on the path toward a more sustainable future: https://lnkd.in/eMRN-puM #Sustainability #AdTech #NetZero

Curious about sustainability in the digital industry? As members of Ad Net Zero, we've taken a deep dive into the challenges and opportunities businesses face in reducing carbon emissions.   Explore the role of programmatic in environmental impact, from data movement to the cookie-less future, and find practical insights on benchmarking progress, building meaningful publisher relationships, and optimising programmatic for a greener approach.   Read more here: https://lnkd.in/eBAK-YMf   Thanks to Programmatic Lead Eliette Cremer for the insights!   #Sustainability #ProgrammaticAdvertising #NetZero2030 #DigitalMedia #EnvironmentalResponsibility #digitalmarketing

Below are some insights from a conversation with Guillaume Grimbert, CEO and co-founder of Greenbids, which sheds light on the evolving landscape of sustainability in programmatic advertising. 🔹 Challenges & Optimism: Mixed feelings on sustainability's current state. Momentum seen in initiatives like GARM, AdNetZero, and impending regulations. 🔹 Long-Term Commitment: Shift from trend to operational principle is vital. Integration into core business models is key. Continuous improvement and technology adoption are crucial. 🔹 Economic Benefits: Sustainable practices lead to cost efficiency and high-quality metrics. Efficient resource allocation boosts ROI. 🔹 Combatting Greenwashing: Strong regulations and carbon reporting are essential. Verifiable actions are crucial to thwart misleading claims. Let's keep driving positive change together! https://lnkd.in/eHDDJKD9 #sustainability #programmatic #adtech #recruitment

The media industry, with its far-reaching influence, has a crucial role to play in the global effort to decarbonize. How can we contribute as fraternity? Tech Innovation for Sustainability: The digital transformation in media comes with both challenges and opportunities for decarbonization. Embracing innovative technologies, such as cloud-based infrastructure and energy-efficient data centers, can significantly reduce the carbon footprint of digital media platforms. Additionally, exploring sustainable alternatives for hardware and adopting circular economy principles in tech upgrades are essential components of a decarbonization strategy Collaborating with Industry Stakeholders: Decarbonization in media requires collaboration with industry stakeholders, including advertisers, content creators, and technology providers. By establishing industry-wide standards and best practices, media companies can collectively work towards a low-carbon future. Collaborative initiatives, partnerships, and knowledge-sharing forums can accelerate progress and amplify the impact of decarbonization efforts. Greening Media Operations: Media companies are recognizing the environmental impact of their operations, from studio production to daily office activities. Transitioning to renewable energy sources, optimizing energy efficiency in broadcasting and production facilities, and adopting sustainable waste management practices are key steps in the decarbonization journey. This not only reduces the industry's carbon emissions but also sets an example for other sectors. What value media can bring to the table to educate wider audiences? Media outlets have the power to inform and inspire audiences on environmental issues. Incorporating educational content on climate change, renewable energy, and sustainable practices helps raise awareness and empowers viewers to make informed choices. Interactive campaigns, documentaries, and virtual reality experiences can deepen the connection between media and its audience, fostering a shared commitment to decarbonization It is not going to be an easy one. With travel resumed, nearing the end of work from home and high priority shift to AI. All of it needs a balanced approach for a sustainable future on this planet. Are we all ready to really put PURPOSE on the forefront? #esg #sustainability #carbonreduction #carbonfootprint #decarbonization #media #corporateresponsibility