Onport’s Post

Part 2: Riley's organic clothing store is back with another fictional journey of using data to make product decisions. Riley's Organic Clothing Store was more than just a place to shop; it was a living, breathing testament to the power of data-driven decision-making in building a sustainable and successful business. Riley's Organic Clothing Store was a labor of love for its founder, Riley, who aimed to provide eco-friendly fashion choices to conscious consumers. Let's explore the data-driven journey of Riley's store. #datadrivendecisions #customerfeedback #customerengagement #retailanalytics #agilebusiness #productdesign #productgrowth #productmarketing #productmanagement

Are you ready for the revolution in men's personal care e-commerce? 💥 Guess what? The future is here and it's more sustainable and efficacy-focused than ever! 💡 We're thrilled to present our latest piece - "Is Sustainable, Efficacy-Focused Men's Personal Care the Future of E-Commerce?" featured in our online publication. This deep-dive explores how the industry is evolving and the key players leading the charge. 🌏🔝 Featuring - Ombré Men, a Dallas-based startup shaking up the beauty, consumer goods, ecommerce and retail industries. Co-founded by the dynamic trio Aron Marquez, Josh Tarin and Justin Tarin, Ombré Men is challenging the status quo of men's personal care. The article gives an insider's look into how Ombré Men's commitment to sustainability and efficacy is setting the new gold standard in the industry. The brand is working tirelessly to redefine how men think about their skin and daily routines, with a special focus on providing access to cruelty-free, vegan and nature-derived products without compromising on product quality and efficacy. 🍃👱 Click here to read all about it 👉 https://lnkd.in/eBba5deE Move over, traditional e-commerce - the future is green, sustainable, and highly effective with Ombré Men! 💚🚀 #ecommerce #sustainability #menscare #beautyindustry #startup #innovation #ombremen #IndustryLeaders #futureofecommerce

Growth Strategies for Keeping the Store Brands Market Momentum Going. #EEASYLid #CookingMadeEEASY #foodpackaging #packagingdesign #innovation #EEASY #sustainability #sustainable #allinclusive #inclusion #recycling #recyclablepackaging #packaging #accessibility https://lnkd.in/gRQpGRb2

🌿 Introducing Riley's Organic Clothing Store Today, I'm thrilled to introduce you to an exciting brand that exists purely in the realm of my imagination - Riley's Organic Clothing Store. 🌱 👗 Meet Riley's: In this imaginary world, Riley's is your go-to destination for all things organic, sustainable, and stylish. From cozy everyday wear to chic activewear, this brand is redefining fashion by putting sustainability and ethical practices at the forefront of its mission. Riley's Organic Clothing Store is struggling to deliver customized shopping experiences, communicate its eco-friendly mission transparently, and keep up with industry developments. Their data management is holding them back from making personal recommendations, highlighting their sustainable practices, and keeping up with trends. But wait! Adobe Experience Cloud's Real-time Customer Development Platform (CDP) could be the perfect solution to tackle these issues and bring Riley's vision of a sustainable and data-driven shopping experience to life. Here's how: #productmarketing #userresearch #customermanagement

Help the environment and make money 🌸🌱 Did you know that more and more people are becoming increasingly aware of climate change and seeking eco-friendly products and businesses that care about the environment? 🐳 Sustainability is becoming a significant trend, and whether you want to incorporate it into your business because you're an environmental enthusiast or simply want to attract eco-friendly customers, it's still a great business idea. And shifting the world towards a better future with your business only makes this idea even better! 🌿 So, let’s check out some trendy eco-friendly products that you can sell in 2024: 💚Biodegradable toothbrushes 💚Organic skincare cosmetics 💚Reusable storage bags 💚Solar-powered ground lights And that's just a glimpse! For the full list, you can check out our article: Join the green movement and explore these eco-friendly options for your business today! 🦋 Comment BIZ if you want to make our planet better with your business. We’ll send the details on how to do it with Sellvia! 💙 . . #ecommerce #dropshipping #ecommercetrends #dropshippingtrends #trendingproducts #globalconsumertrends #ecommerceinnovation #ecommercesolutions #winningproduct #dropshippingproducts #OnlineBusiness #SmallBusinessSaturday

The Hidden Cost of Consumer Choices Beyond Brands: The Socio-Political Impact of Our Purchases It is imperative to acknowledge that consumer choices transcend mere product preferences and hold broader implications that can affect global socio-political landscapes. Whether it is a soap, shampoo, burger, pizza, or technology product, the financial flow from these purchases can indirectly contribute to causes that may be antithetical to certain ethical and humanitarian values. This concern is particularly resonant for Muslim communities, but it extends universally, suggesting that no one is immune to the far-reaching consequences of unchecked consumerism. One significant issue plaguing both Muslim and non-Muslim communities is an overwhelming brand consciousness. The allure of prestigious brands—whether in clothing, food, or technology—often overshadows the deeper impacts of these choices. The shift from traditional, locally-made goods like "bun kabab" to internationally branded burgers and pizzas symbolizes a larger trend of cultural and economic dependency on global brands. This dependency creates a vulnerability that can be exploited. For instance, while bugers, pizza, food and technology brands offer luxury and status, their production and profit channels may inadvertently support entities or causes that contribute to conflict and suffering, including the plight of Muslims globally. The appeal of branded luxury can numb consumers to the ethical implications of their purchases, overshadowing humanitarian concerns. To counteract this, it is crucial to re-evaluate our consumer habits. Each purchase should be considered for its direct and indirect relationship with broader socio-political issues. This level of mindfulness can help reduce support for potentially harmful entities and promote ethical consumption. An effective strategy to mitigate the risks associated with brand dependency is investing in self-sustenance and sustainability. For instance, investing in agricultural land and focusing on self-harvesting food can provide a more secure and ethical alternative to the consumer culture dominated by global brands. This approach not only promotes food security but also reduces dependency on imported goods whose profit chains may not align with ethical or humanitarian values. Reflecting on past decisions, many find that an over-reliance on branded products has been a misstep, contributing to broader socio-political issues and personal ethical dilemmas. Moving forward, altering personal preferences towards more sustainable and ethical choices is crucial. This change can help mitigate the unintended negative impacts of consumer habits and promote a more just and equitable world.

In this era of consumption, sustainability is becoming more of a necessity than a choice. Meet Twoodle Co(All Seasons Emporium), an innovative startup redefining retail with an eco-friendly twist. Their focus? Ensuring that all their scented goods are natural, eco-friendly, and most importantly safe for consumers. Led by founder Tim Rundle-Wood, Twoodle Co is setting new standards in the consumer goods, e-commerce, and retail industries. What sets them apart is their dedication to the environment and their commitment to using only natural materials and eco-friendly practices. Vegan, cruelty-free, and devoid of harmful essential oils, their products are as kind to the skin as they are to our Earth. You can know more about this revolution in scented retail, right here 👉 https://UKT.news/?p=9802. Let's celebrate innovative businesses that put the planet first. 🌍💚#SustainableStartups #EcoFriendly #Innovation

Brands and retailers alike are now facing a new set of stated and unsaid needs from their customers. Many consumers are becoming more intentional with their purchases and searching for more sustainable product characteristics. Customers may be asking: Is the packaging recyclable? How was the product made? Can I reuse the product? What kind of sustainability goals does the brand have? It may be time to strategically build out your sustainability data to better serve your customer needs and tie it to your organizational goals. Better data is key for businesses looking to tell their sustainable brand stories successfully. Check out the article below to read more about this topic. If you are interested in learning more or talking about data management in general, we will be at Groceryshop in a few weeks in Las Vegas. Please reach out to me or Jeff Behn to set up some time. #stibosystems #groceryshop #betterdata #betterbusiness #betterworld #cpg #retail

I spotted my sister making her usual chia seed drink. What surprised me wasn't the drink itself, but the packaging. "All-natural", "USDA Organic," "Non-GMO," and "Certified Gluten-Free" were prominently displayed front and center. Remember when these were just tiny details on the back? Seeing these claims made me realize, "𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗻𝗶𝗰𝗵𝗲 𝗰𝗼𝗻𝗰𝗲𝗿𝗻, 𝗶𝘁'𝘀 𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻". Consumer priorities have shifted. Covid-19 fueled a "purpose over profit" mindset, and consumers are increasingly eco-conscious. They reward brands that share their values with everything from refillable packaging to clean formulations. (think Charlotte Tilbury's refillable lipsticks,  L'Oréal’s Seed Phytonutrients’ cardboard packaging and Meiyume's molded pulp packaging) Sustainability is now becoming a key differentiator in the ecommerce industry. Consumers are voting with their wallets, and sustainability is increasingly the winning ticket. By embracing sustainable practices, e-commerce brands can: ✅build trust, ✅attract eco-conscious customers, ✅and contribute to a healthier planet. What are your thoughts on sustainability in e-commerce? Share your experiences in the comments below! #ecommerce #sustainability #consciousconsumer #jemdigital

Single-use plastic (SUP) products have become a normal part of our daily lives. These types of plastics include plastic and polystyrene food and beverage containers, bottles, cutlery, disposable plastic bags, and even skincare packages that are designed to be used once and then discarded. However, being a norm doesn’t imply that we can use them blindly without any responsibility. . In this blog article, Greener Glam and I provide data on how SUP could become the worst nightmare for the earth and soil fertility. Supported by reliable data, we project that online shopping, especially the packaging industry, has a significant impact on the SUP usage problem in society. . Neither marketplaces nor packaging industry should be solely blamed or held fully responsible for this issue. It is us as consumers who need to start realizing that this cliché topic is real and that somebody needs to take an action. We can be part of the solution by starting our greener movement today. Greener, more glamorous, for a better future. Click the link below for more information. . https://lnkd.in/e2RSMF7Y