Dave Onkels’ Post

Amazon Clinic, the virtual healthcare marketplace by Amazon, has introduced a new option for treating cough, cold, and flu. Users can select this option, consult licensed clinicians, and receive treatment, including prescriptions that can be fulfilled by Amazon Pharmacy or other pharmacies. Dr. Nworah Ayogu, the chief medical officer and general manager of Amazon Clinic, emphasized the importance of prompt treatment for conditions like the flu. Amazon Clinic, launched in November 2022, serves as a platform connecting users with healthcare providers for various common health concerns. Amazon's recent ventures into the healthcare industry, including the launch of Amazon Pharmacy and previous telehealth initiatives, reflect the company's ongoing efforts to expand its presence in the healthcare sector. #BroadcastRepublic #Amazon #AmazonClinic #VirtualHealthcare #Telemedicine #HealthcareServices #AmazonPharmacy #HealthTech #CoughTreatment #ColdTreatment #FluTreatment #TelehealthProviders #DigitalHealthcare 🌐 Read More: Broadcastrepublic.com

𝗧𝗵𝗲 𝗿𝗮𝗽𝗶𝗱 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗼𝗳 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗮𝗿𝗿𝗶𝗲𝘀 𝗶𝗻𝗵𝗲𝗿𝗲𝗻𝘁 𝗿𝗶𝘀𝗸𝘀. ➡️ Amazon's acquisition of One Medical has raised concerns about patient safety due to leaked documents showing call center staff with little to no medical training putting patients at risk. ➡️ Amazon's move into hands-on medicine includes offering One Medical discounts to Amazon Prime subscribers and expanding telehealth offerings. ➡️ One Medical previously provided a patient-centered experience, but after being acquired by Amazon, call center staff in Tempe, Arizona, began handling initial medical concerns instead of direct access to physicians' assistance. ➡️Elderly patients, accustomed to personalized care, were frustrated with the shift to the call center, where call center staff lacked crucial details about their health conditions. ➡️ Patients with concerning symptoms were not connected to medically trained virtual health providers but had appointments scheduled days into the future, potentially delaying urgent care.

Amazon Product Reviews? No! Treatment Reviews! Looking around the Amazon Clinic website, I found something unusual for medical practices - star-rated customer reviews for each treatment option. I am familiar with the Google My Business Review Star Ratings for medical practices - people leave reviews about how friendly the staff is, how easy it is to book appointments, etc. However, seeing star-rated reviews for "each treatment" is definitely something I haven't seen before. Unfortunately, I cannot read the actual reviews. I guess it's due to patients' privacy issues. Yet, I can check the overall ratings and the number of reviewers. See below for the screenshot. Interestingly, the top three most reviewed treatments are: 1. Urinary Tract Infection - 8,693 reviews 2. Erectile dysfunction (ED) - 2,867 reviews 3. Pink eye - 2,672 reviews Their satisfaction levels are 5.0, 4.9, and 4.9, respectively. I am really curious about the actual reviews now!! #healthcareconsumerism #consumer #starrating #ed #uti #healthcareinnovation #healthcareanalytics #urgentcare #virtualcare

Hey there! Imagine top-notch medical care at your fingertips, all while saving big bucks. Amazon's latest Prime perk offers One Medical for just $9 a month (or $99 annually)—that's up to $100 in savings! With this benefit, access high-quality care where convenience meets excellence. Say goodbye to long wait times and rushed appointments. One Medical provides 24/7 virtual care at no additional cost, with licensed providers just a video chat away. Plus, their user-friendly app makes managing health a breeze, from prescription refills to secure messaging. And for in-person visits, scheduling at one of their nationwide locations is easy. Plus, Prime members can add up to five family members for just $6 a month each (or $66 annually), covering the whole family's health needs. Stay ahead in the Amazon game! Follow our page for the latest scoop on Amazon trends, insider tips, and updates on our game-changing services for Amazon sellers. #amazonsellers #stayupdated #competitivespark

Amazon Clinic, the virtual healthcare marketplace, now offers treatment for common issues like coughs, colds, and flu. Users can easily access this option through the "Find a treatment" list on Amazon Clinic, where they can compare telehealth providers based on pricing and response times. After filling out an intake form detailing symptoms and health history, users connect with a licensed clinician via secure messaging or video call. The clinician can then provide treatment, which may include a prescription filled through Amazon Pharmacy or another pharmacy. Dr. Nworah Ayogu, Amazon Clinic's Chief Medical Officer, emphasized the importance of prompt treatment for conditions like the flu. Connecting with a provider quickly allows customers to explore relief options and receive suitable care within minutes or hours, rather than days or weeks. #digitalorators #do #amazon #amazonclinic #clinic #virtualhealthcare #healthcare #telemedicine #digitalhealthsolutions #tech #technology #healthtech

It will be interested to see the numbers on current non One Medical consumers that will purchase this Prime option. Or if it will be more of a play to tap into the One Medical consumer for vertical sales purposes. According to Business Insider, "Amazon's typical shopper is a college-educated, white married woman, and split across two age brackets: 35 to 44 and 55 to 64. She typically lives in the Southeast, does not have children, and earns more than $80,000 per year." Will this typical consumer already have insurance and access that meets their needs? Will the add on be a 'luxury' of sorts like Prime is considered? Time will tell. But I do like the ideas shared here on how larger systems can utilize as well.

Amazon announced a new benefit for Prime members, providing access to One Medical's healthcare services for $9/month or $99 annually, a $100 savings from the original price. The membership includes 24/7 virtual care services, in-person visits, and the ability to add up to five additional memberships at a reduced rate. One Medical's app offers prescription management, appointment reminders, secure messaging, health records, billing, and a "Treat Me Now" feature. Founded in 2007, One Medical has expanded to over 220 offices and 836,000 members. This move follows Amazon's acquisition of the company in February, raising some concerns from the FTC regarding data usage, though the acquisition was not blocked. #BroadcastRepublic #AmazonPrime #OneMedicalMembership #HealthcareServices #DiscountedRates #MedicalTech #PrimeDayDeals 🌐 Read More: Broadcastrepublic.com

"Amazon One Medical Pay-per-visit" doesn't exactly roll off the tongue, but it does clearly convey what the service is and who provides it. It's logical step in trying to consolidate Amazon's healthcare offerings in the minds of customers/patients. It also serves as another customer acquisition point for brick-and-mortar locations -- patients needing or requesting an in-person visit already have an association with the One Medical brand (RIP Iora). My guess is that this approach will be more effective than putting clinic spaces in retail pharmacy stores to drive memberships/awareness. "Pay-per-click" healthcare is an interesting and smart way to frame virtual urgent care. People who use the service are more likely to be otherwise healthy and looking for easy to access, low friction, affordable one-off interactions for low acuity problems. It's interesting that AOM-PPV still doesn't offer MSK services. Maybe Amazon hasn't found the right MSK marketplace partner (since the virtual offering serves mostly as a front end for another platform). Maybe diagnosing and treating MSK injuries virtually is a bridge too far, especially if the downstream referral mechanisms aren't well established. (One Medical does offer primary care sports medicine in some of its locations as well as its own version of physical therapy.) Minor extremity injuries are one of the most common reasons patients visit Urgent Care centers. The Ortho care delivered in traditional UCs can be hit or miss and depends largely on the provider's comfort level in diagnosing and managing MSK injuries. Some traditional Ortho practices offer their own version of MSK Urgent Care with same day appointments and after-hours availability. There remains an opportunity to offer coordinated, hybrid, high value, high quality MSK treatment with a virtual component and access to specialists when necessary. #medicine #health #healthcare #msk #healthcareinnovation

The biggest problem I see with what Amazon One Medical is pushing is that they are conflating primary care across the continuum of all health issues it addresses (enormous) with episodic care for a handful of simple, self-limiting conditions. For the latter, the convenience factor is great and welcome. For the former, there is no current or foreseeable substitute for an ongoing relationship with a primary care physician, which must include in-person visits. Amazon is simply paying physicians to cover services for these episodic problems during off hours. They can afford to do so, but they are decidedly subsidizing that care because what they charge for it does not even begin to pay those physicians for their time and expertise. Their play, of course, is to gain a huge market share and perhaps turn this into a profitable venture. But, these behemoths have repeatedly underestimated the complexities and effort involved in providing high quality primary care. At some point the economics of subsidized care will, once again, catch up. It'll be interesting to see how long this venture lasts.

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