On’s Post

This campaign brilliantly showcases how to stay ahead and remain relevant to diverse audiences. By partnering with a high-profile actress like Zendaya, ON effectively taps into a new segment and target audience, engaging a younger demographic that may not traditionally follow tennis. Simultaneously, Roger Federer continues to appeal to long-time tennis enthusiasts and sports fans. This strategic blend of star power and innovative storytelling exemplifies best practices in advertising. It’s a masterclass in maintaining brand relevance and top-of-mind awareness among shoppers. Kudos to On for creating such compelling content that speaks to multiple generations and keeps the brand at the forefront of the market. #MarketingStrategy #BrandAwareness #Advertising #Innovation #ON #Zendaya #RogerFederer

What an execution.

Tennis, much like life, teaches valuable lessons. For instance, Roger Federer's Dartmouth Commencement speech highlighted the importance of passion, persistence, and triumph. These principles are not only crucial on the court but also in personal and professional growth. Embracing these lessons can foster resilience and a positive mindset, essential for overcoming challenges in any field. Dartmouth College #passion, #persistence, #triump, #growth, #resilience, #positivemindset. #supplierdiversity #SocioEconomic #inclusiveprocurement #DartmouthSupplierDiversityProgram

Tips from the legend. Let’s goo🎾🎾👏🏽👏🏽

Performance analysis of tennis player Roger Federer: A review of the Wimbledon 2019 final between Novak Djokovic and Federer. I analyzed the stats for the first set, which revealed many things. #performanceanalysis #Wimbeldon2019 #NovakvsFederer #rogerfederer

Epic speech from Roger Federer on lessons learned from tennis. Marginal gains lead to huge results! From 2004 to 2011, Novak Djokovic went from being ranked outside the top 100 players in the world to #1. The % of matches he won climbed from 49% to 90%. The difference is razor thin, on average 2 points more won per set. Marginal gains lead to huge success. #StartSmall #WinBig 

In 2017 the #1 tennis player in the world was 
@RafaelNadal
. He won ~56% of points (~$15.8M). 
@GeraldMelzer
was #100 & he won ~51% of points (~$300K). The difference is razor thin or an average of 2 points more won per set. Marginal gains lead to huge success. #Confidence #Grit #Resilience #MentalToughness

I love commencement addresses (or at least a lot of them). Roger Federer gave one at Dartmouth a few days ago -- if you have time, I recommend it (https://lnkd.in/eUw9VvNj). But here's what resonated the most to me -- "In tennis, perfection is impossible. In the 1,526 singles matches I played in my career, I won almost 80% of those matches (it was actually 82%; Roger is self-deprecating). Now, I have a question for all of you... what percentage of the POINTS do you think I won in those matches? Only 54%. In other words, even top-ranked tennis players win barely more than half of the points they play. When you lose every second point, on average, you learn not to dwell on every shot." He goes on to say that as important as each shot is, once it's done, it's over. This allows you the freedom to concentrate on the next, and focus, and give it your best -- whether that's the next shot, the next day, the next presentation, the next product. Combine that with Ted Lasso's 10 second memory goldfish -- and you just might conquer the world. #federer #perfectionisimpossible #goldfish #tedlasso

How much does an idea cost? This is a sensational piece of content/activation and while execution will have taken so much blood, sweat, and tears if it wasn't for someone saying 'how about we have Rog playing tennis against himself across Tower Bridge?' then we would never have got remotely close to this end product. While physical things are relatively easy to cost, something like an idea is far from it - particularly at this scale and with this level of impact. Do we undervalue the ideation stage of the process? And how do we ensure the right amounts of time are given to our teams to ensure they have the breathing space to come up with masterpieces like this?

On June 9, 2024 Roger Federer gave the final commencement speech at Darmouth College with interesting statistics. He shows that he is still champion because he knows that nothing is effortless. He is reinventig himself out of the court because life goes on beyond tennis, beyond what we did yesterday and beyond what we are doing today. Roger says that tennis is not a sport based primarily on having a gift or talent and being fit. What is it about? Watch the 90 seconds of the first lesson of his speech and listen to the final word in the video. Please share your comments with us or share this video if you like. #leadershipcoaching #tennislessons #culturematters

Roger Federer at a recent commencement speech compared life to winning or losing a point in tennis. Nassim Taleb defines the Ludic Fallacy as when experts and people make the error of using games with clearly defined rules (and probabilities) to describe and understand the complexities of real-life situations and risks.   Interestingly, Federer ignores that even in the artificial context of a game of tennis, not all points are equal.     #expertproblem #ludicfallacy #asymmetry