📣 Trusted Spokesperson = Brand Credibility! 📣 Hispanics are nearly twice as likely as non-Hispanics to make a purchase because of a social media influencer or blogger. Trusted figures, whether family, friends, or influencers, play a huge role in decision-making, and should be considered in any marketing strategy. Source: Civic Science Insights
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This year's Copa America couldn't be better optimized for Spanish-language audiences, with all teams from Mexico, the US and South America. The final is anticipated to be the most watched Spanish-language TV program of the year in the US, and is airing on Univision's broadcast networks. While ads may cost a pretty penny, if you are looking for views and brand awareness, Omni can help put together a plan that makes sense for your objective.
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Celebrating freedom, fireworks, and fun! Happy 4th of July! ✨ #happy4th
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In this interconnected era, social media opens up a global vista for Hispanics, providing platforms for cultural expression, economic empowerment, and civic participation. With 85% of Hispanics in the U.S. using social media, these platforms become a cornerstone for commerce, education, and media representation. #WorldSocialMediaDay 🌐🎉
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Unveiling the synergy: A glimpse into our Univision integrations! #TeamworkInAction #InnovationAtWork
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Did you know? Amazon, Target, and Walmart are the top preferred retailers for Hispanic Americans. 🛍️ While online shopping is popular, it's not replacing in-store purchases yet. #HispanicMarket #MarketInsights
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In today's market, according to @hmchispanic, consumers want brands to personalize their communications. Research shows that: o 71% of consumers expect personalization o 78% of consumers are more likely to make repeat purchases from companies that personalize o 96% of marketers witnessed a rise in business outcomes as a result of personalization
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