As a hub for contemporary culture, SXSW provides valuable insights into emerging trends for marketers, advertisers, and brands looking to stay at the forefront of innovation. This year, Elayna Tekle, Executive Director of Communications Planning at OMD U.S., attended SXSW to learn significant trends and critical lessons for brands and marketers. In her report "SXSW: A Fusion of Tech, Culture, and the People Driving it Forward," Elayna explores key themes pertaining to bravery, human connection, and inter-industry connection - key drivers of innovation and success, especially in healthcare. According to Elayna, "It's important for brands to be brave and not shy away from AI. Instead, let's leverage it [AI] to unlock better connections with our audience and explore new ways to adopt technology that facilitates progress in healthcare. It's all about paying attention to cultural signals early on and leaning into inter-industry learnings and partnerships." For more takeaways and actionable insights from this year's SXSW conference, read Elayna's full article: https://lnkd.in/emGDQFNj #OMD #SXSW #Healthcare #Innovation
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⛱ Propeller Group x The Women in Programmatic Network's Tech Terrace at Cannes had a slew of chats with the most amazing, expert panelists. 🧠 Catch up on our conversations us as we discussed - 🧠 The Only Way is Ethics - examining ethics in advertising ⛵ We're Not Just a Drop in the Ocean - exploring how advertising can be a catalyst for positive change 📺 Don't Change the Channel: CTV is Here to Stay - examining the evolution of the CTV landscape 📻 Can You Hear Me Now? A Discussion on the Future of Audio - delving into the ascendance of emerging media channels and how to stay at the forefront 🤔 Where Audio and CTV Collide - navigating the transition to omnichannel, cookieless media 👩💻 Work Smarter, Not Harder: How Data and AI are Impacting Different Advertising & Marketing Media - a discussion on enabling advertisers to optimize their campaigns across the ever-expanding media landscapes 🕊 'Slow the F**k Down' with Emma Harris - A fireside chat with Emma explores her story and mission of empowering others to beat burnout, build kinder workplaces and find a healthier balance in our lives. All panels are now available to watch YouTube! 💻 See links in comments to learn more, and let us know what panels you'd like to see next year at Cannes! #TWIPN #PropellerGroup #TheWomenInProgrammaticNetwork #TheFutureisFemale
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Today, we’re proud to release our newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Read the press release: https://lnkd.in/gqyUXbak Download the white paper: https://hubs.ly/Q02rvtBy0 Thank you to our industry participants and academics who provided valuable insights: Alison Ciccione, McDonald's Mark A Prince Jr, dentsu Dr. Marcus Collins, University of Michigan Michael Roca, Omnicom Media Group Sheryl Daija, WeAreBRIDGE Kana Schmidt, Bayer MJ DePalma, Microsoft Advertising Thomaï Serdari, New York University Andrea Fischer, Bayer Consumer Health Natalie Shyu, dentsu Lashawnda Goffin, Colossus SSP Esther Uduehi, University of Washington Maria Vilchez Lowrey, Direct Digital Holdings Mark D. Walker, Direct Digital Holdings Caleb Pearson, McDonald's Arnetta Whiteside, Publicis Media #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
directdigitalholdings.com
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I'm super excited about this new whitepaper. Please have a look and download if you want to market to Gen Zer's and learn more about the tipping point of multicultural influence in advertising.
Today, we’re proud to release our newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Read the press release: https://lnkd.in/gqyUXbak Download the white paper: https://hubs.ly/Q02rvtBy0 Thank you to our industry participants and academics who provided valuable insights: Alison Ciccione, McDonald's Mark A Prince Jr, dentsu Dr. Marcus Collins, University of Michigan Michael Roca, Omnicom Media Group Sheryl Daija, WeAreBRIDGE Kana Schmidt, Bayer MJ DePalma, Microsoft Advertising Thomaï Serdari, New York University Andrea Fischer, Bayer Consumer Health Natalie Shyu, dentsu Lashawnda Goffin, Colossus SSP Esther Uduehi, University of Washington Maria Vilchez Lowrey, Direct Digital Holdings Mark D. Walker, Direct Digital Holdings Caleb Pearson, McDonald's Arnetta Whiteside, Publicis Media #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
directdigitalholdings.com
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Brands compete across a crowded landscape these days for audience engagement & brand loyalty. At our #WTFSummit we’ll dive into which marketing efforts yield the best customer experience & returns for brands. Learn more here: https://bit.ly/3Q5NJdG In partnership with Roku Inc.
The Information's 2023 WTF Summit
theinformation.com
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As global markets continue to evolve, cultural intelligence will only grow in importance. 💗 In an increasingly interconnected world, consumers demand brands that understand and respect their cultural identities. Companies that prioritise and invest in cultural intelligence will gain a competitive edge, as they create meaningful connections and build strong brand loyalty among diverse audiences. 💪 Read more of this blog here... https://lnkd.in/eSjZETnW #ConvergeXConnections #CXODinners #VirtualRoundtables #GoToMarketExperts #FutureTrends #CulturalIntelligence #Blog
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Insight spotlight 💡 SHIFT - Purpose vs. Pleasure All brands want to be connected, in their consumer’s minds, with an ideal of a more just society & a sustainable future. But what if the product itself is something we use to just feel good – with no other “redeeming value?” How do snacks and treats, holiday travel and sports cars really make the world a better place? Is there a place for “mindless” pleasure in the modern world? In this insight paper by VMLY&R, Ten minds and one machine have come together to edify & inspire you, as they explore these questions. Download the insight paper via the Creativebrief platform: https://lnkd.in/ecX2kb5d
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More than 2,500 media agency professionals across Sydney and Melbourne attended the Media Federation of Australia EX in September. One of the MFA community members and Director of Entertainment Partnerships, Erin Fletcher discussed some of the major themes facing our industry. Erin says, "For me, the theme that shone through all the MFA EX presentations was around responsibility... Whose responsibility is it to monitor and challenge out-of-date stereotypes of minorities? Whose responsibility is it to manage the delicate balance of a media marriage in crisis? Whose responsibility is it to challenge society’s collective fear of a pervasive AI?" These questions cover a wide range of topics, including negative stereotypes, the pandemic's chaos and stress, and the idea that AI will be crucial to the next stage of digital transformation. "Change starts with a challenge and it’s here we find our responsibility; creative ideas that definitely feel uncomfortable, truly innovative use of data and media, and perhaps most importantly, conscious conversations that encourage meaningful dialogue and questioning. We are the Changers, so get to it people!" #ProudtobePHD #MaketheLeap
What inspired us at MFA EX
mediafederation.org.au
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Today, Direct Digital Holdings releases their newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Download the case study: https://hubs.ly/Q02rvwC00 Read the press release: https://hubs.ly/Q02rvrJW0 #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
huddledmasses.com
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This study is well worth a read and a download from Dirk Herbert and the dentsu strategy/insights team. Strategically on-point, thoughtfully curated and an enlightened POV on how to future proof brands for the marketing landscape we are all navigating... #brandstrategy #brandinsight #techmarketing
What do 30,000 global consumers and 20 future-forward experts tell us about the next decade? Yesterday we launched dentsu's Consumer Vision 2035, a provocative look 10 years into the future. The new global report explores the future of technology, culture, consumers, and brands - and is a must-read for marketers wanting to prepare and differentiate in an AI-filtered and culturally-reshaped reality that is just around the corner. Huge thanks and congratulations to the teams who both contributed to the report and its successful global launch. Special shout-out to Jack B. for his tireless dedication to CV 2035. #OneDentsu #InnovatingToImpact Check it out here:
Consumer Vision 2035 - Consumer Vision 2035
insight.dentsu.com
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VP & GM / P&L Owner / Brand & Marketing / Advisory board member / Strong opinions, lightly held / Ford / PayPal / Electronic Arts / Virgin / BBC
I'm very excited to announce that I'm now represented by Wavelength SpeakersHub and if you want to book me to talk, my page is now live. Bio here and link in the comments below: "Elle brings to life many compelling case studies, sharing her approaches, models, strategies and learnings including… Inside out brand transformation: Bringing Electronic Arts (EA) Games – a 40 year old gaming brand – back to life by setting a strategic vision, mobilizing employees to lead the cultural shift and standing up a net new product innovation team to scale the change. Modernizing marketing operating models: Leading a transformed talent, operating, marketing and brand model for Global Ad Agency BBDO Worldwide to help The Ford Motor Company respond to evolving market forces, mobility and electrification. Applying strategy to delivering measurable #DEI results at scale: Transforming a large network’s approach to DEI by using an insight and qualitative approach to uncovering the barriers to change in this area, and solving them with task forces set against clear objectives. Elle’s recent roles include Brand and Strategy Executive at PayPal, VP of Brand and Social Impact at EA Games where she also held the voluntary title Executive Champion of DE&I, EVP Global Head of Strategy at BBDO x Ford, and Strategy Partner at BBH, where she was also a Global DE&I lead. Some of her speaking platforms of note include #SXSW, TEDX, iHeartMedia and Advertising Week Europe. In addition to her executive marketing roles and speaking career, Elle has played a key role in creating social movements, including “Women Cannes”, highlighting female leaders at the Cannes 2018 Conference, and #OperationCroissant, a world-trending movement to spread intercontinental love in the run up to Brexit in the UK. Elle was recently inducted into the AAF Hall of Achievement in recognition of her contribution to the marketing field overall, following recognition as Brand Innovators 40 under 40, The Marketing Academy Scholar and IPA (Institute of Practitioners in Advertising) Woman of Tomorrow finalist." *** But how did this happen? Through some good old girl power. Women who truly support women don't say "I'm a woman who supports women"... they act, they do, they connect, they pick you up when you're down, say your name in rooms you're not in. They share their success by sharing their platform. I'm so grateful to Zoe Scaman for encouraging me to see myself as a speaker. Despite having keynoted on stages with up to 10,000 eyes on me I didn't truly see that until today.
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