Omar Rodríguez-Vilá, PhD’s Post

Great article as they look systematically at how diversity can be of huge benefit- win-win- for companies.

Thoughtful analysis on why creating inclusive brands in the marketplace matters and how companies can go about operationalizing inclusion. I completely agree that serving and meeting the needs of historically underrecognized communities is the right thing to do to promote representation, respect, inclusion, and belonging in society. It is also a way to unlock new avenues for business value and growth. The research discussed in this Harvard Business Review piece outlines three steps for increasing marketplace inclusion: (1) seeing the market to incorporate inclusion into how the market is defined, understood and set up to grow; (2) serving the market to design and adapt products, packages and practices for the needs of the underrecognized; and (3) being in the market to understand the customer experience when it comes to inclusion. A roadmap, indeed, on intentionally building inclusive brands. https://lnkd.in/dYsmmcw7 Omar Rodríguez-Vilá, PhD  Dionne Nickerson   Sundar Bharadwaj

Compelling and insightful: regardless of field every company seeks growth. Did you know that inclusion is not only needed, but can also increase revenue? By incorporating inclusion into market definitions, market intelligence, and strategies for growth, companies can unlock new opportunities and reach untapped markets. Developing and adapting products, packaging, and other commercial practices to address the needs of specific underrecognized communities can help companies serve their customers more effectively. Moreover, looking at customer experience and corporate advocacy can help build trust and loyalty among diverse communities. Incorporating inclusion into business practices is not only the right thing to do, it's also a smart business decision. Let's work together to create a more inclusive and prosperous future for all. #inclusion #diversityandinclusion #businessgrowth #marketintelligence #customerexperience #corporateadvocacy https://lnkd.in/euQzZdta

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/gGENbkGy #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/gPK2HWv4 #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/ejWJxFqy #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/g4eszvFH #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/ghrsSUH7 #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/g5R9FBTR #DEI #inclusion #business #success #marketing

Consumers are increasingly jaded by company inclusion efforts that are all talk. Consumers want to see action and being all talk can create more negative media than just staying silent. Understand your audience and the types of initiatives they are hoping to see. Follow through on your promises with an honest and faithful effort to implement new practices. https://lnkd.in/gr8MAJfP #DEI #inclusion #business #success #marketing