Olivia Morley’s Post

This ADWEEK article highlights some of the folks who are changing the agency search game. It's time to #DitchThePitch and make agency matches that are faster and cheaper for clients, less costly for agencies, and result in longterm relationships. Thanks Olivia for some great insight.

Interesting article in AdAge discussing why some marketers are taking on running agency reviews and pitches. As agency search consultants we are obviously going to have a point of view on this. Economic pressures seems to be a key reason for brands to try and run the pitch themselves. But it can be a false economy. As busy marketers or procurement professionals you are unlikely to have your 'finger on the pulse' of which agencies are hot in the agency landscape, the hidden gems and the talent moves - all of which impact finding an agency that is right for your business.   The effort involved in running an agency pitch without support shouldn't be underestimated - distracting you from your main job of driving growth for your business - and that's where an external consultant can step in and provide not only practical and logistically support, but also wise counsel to help you understand the back story to agencies' credentials and experience. Using a consultant that is independent and impartial is also key - i.e. one that doesn't take any fees or payments from the agencies - so you have transparency and the confidence that you are considering the right agencies for your business. You will potentially be investing considerable sums of money with the agency so it's important to know the decision could pass any audit or review. #marketing #agencyreviews #procurement https://lnkd.in/eh-2BTuW

The number one thing that comes up when we at agency management consultancy SUPR, Inc. talk to independent creative shops is growth. But behind that is another number one thing, which is how to increase the value of your agency and its offering. A stronger offering means fewer competitive pitches and the ability to charge more for your services. I’m glad partnerships, among other things, are being highlighted by Brian Bonilla and Lindsay Rittenhouse over at Ad Age as a way to increase the value of offerings. If there’s anything agencies are good at, it’s changing with the times. If you want to talk more about your agency changing with the times, DM me. Or if you can’t access the article, do the same and I’ll send you a PDF.

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!

How can you get the strongest return on your budget? We can tell you. That's the difference of working with an agency like Vendi.

Agency reviews are time consuming and expensive. What should marketers do instead? Read my weekly Substack column (and pls subscribe!). Association of National Advertisers 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations

It's a tough world out there...here's a few tips for agencies on How To Get Clients in 2024 💪 #digitalamarketing #digitaladvertising #digitalagency #digitalbusiness

I wanted to share a quick story with you that perfectly illustrates the importance of values, missions, and ethos in making purchasing decisions—whether it's for something personal or professional. As someone who stands at 5' 10", finding the right trousers has always been a bit of a challenge. Opting for "long" or "tall" often prevents me with wearing trousers that resemble peddle pushers—a look I haven't sported since the late 90s! Recently, I came across a brand called Lucy and Yak. They offer dungarees for all heights, shapes, and sizes, ensuring a perfect fit for everyone. But what really stood out to me was their commitment to sustainability, ethical manufacturing, and inclusive sizing. Their values and mission align perfectly with what I look for when making a purchase. This got me thinking about our own partnerships and the criteria we prioritise. I'm interested, when choosing a PPC agency, how important are their values, mission, and ethos to you? Are these factors as crucial to you as their technical expertise and track record? Our mission is centered on: - Transparency - Honesty - Clear and concise communication of risk versus reward Do you prioritise alignment in values when selecting a PPC agency, or do you focus solely on performance metrics and results?

Let's finally change the meaning of an ad agency "review". It's not what you think. Association of National Advertisers 4A's American Advertising Federation #agencyassessment #agencyappraisal #agencyevaluation #marketing  #procurement #marketingprocurement #marketingoperations #ANAAFM