Oliver JP Osborne’s Post

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Marketing Leader. Events Veteran. Music Producer. Entrepreneur.

Survey questions like these are utterly non-sensical. [edited - this was originally posed as question, but after looking at it for a little over four seconds I was certain] Important for what? What are you optimising for? Revenue, profit, retention? What is the context? Am I running a startup or a multi-national, or a non-profit? How is "performance" being defined in this instance? Beyond this, is it event appropriate to rank order these things? The danger with surveys such as these is that at times, big decisions rest on their results. Hiring, firing, marketing choices.

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