Olaf Steenfadt’s Post

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Founder and Managing Director at Global Media Registry

Heartfelt thanks to WAN-IFRA, the World Association of News Publishers for featuring my backgrounder on the 'Unique Media Identifiers' (UMId) Initiative. Since the Global Media Registry has launched this official ISO - International Organization for Standardization process (IWA44:2024) a few months ago, the momentum is building and we continue to identify possible use cases. The vital interest of legitimate publishers to protect their brand assets and reputation online is one of them. This requires an agnostic, machine-readable and globally interoperable source identity key for media outlets, channels and brands to distinguish them from imposters and copycats. Authentication and documentation of sources to train LLMs at scale is another increasingly important purpose to develop and implement the UMId.

Tassos Morfis

Dad. Entrepreneurial Journalist. Insanely Curious.

2mo

Kudos for making this happen Olaf.

Antoine P.

Responsable de Pôle chez Expertise France

2mo

Great work Olaf Steenfadt

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