Oktopost’s Post

Using PR to Generate New Leads Is More Important Than Ever

With just two days to go, I'm buzzing with excitement and I just had to share this with you! This Thursday, join me and @AuretEsselen of Essetino Media, for a candid session that will change the way you view media visibility. May 2, 2024 Join me live here: Essetino Media - Live Session (https://lnkd.in/eZXtfbQT) We will be diving deep into the real mechanics behind getting your brand featured across media, blogs, and podcasts. It's time to cut through the noise and get straight to the facts: Behind the Scenes: What does it truly take to get noticed? Myth Busting: We're tackling the misconceptions that might be holding you back. Strategies That Work: How to use your content to not just participate but dominate in the media game. This isn't just another livestream—it's a behind-the-scenes guide to propelling your brand into the spotlight, with practical tips from someone who's been on the inside. Trust me, you don’t want to miss out on these insights that could save you from making expensive errors and help you make a significant impact. Make sure to mark it on your calendar, set a reminder, and let's make this a turning point for your brand. Looking forward to seeing you there, Beth P.S. PLEASE reply to this email with any questions before the live session. Let’s make this interactive and get all your burning questions answered!

One-to-many “personalized” communication - zero. Keeping your prospect in the spotlight - one. One closed-won deal in the first month of the campaign for Podcastcola, a California-based podcast booking agency. Sounds like personalization at scale doesn’t work for your buyer. “But how do you win your client over in a buyer-centric environment?” You’ve got a question. Marta, our Lead Copywriter, is happy to give you the answer. https://lnkd.in/eeanWxkE #b2bmarketing #coldoutreach #casestudy

Add value or leave. That’s how your buyer’s mindset works today. There’s no time to: – talk about yourself – get into long conversations about your product – use generic assumptions to start a conversation The little time you have is meant for: – “show me you know me” communication – genuine interest – solid data to back up your value In the words of Marta, “Aim to help, not to sell.” Make sure to check out the rest of the video and find some insights for your case. 

Great podcast from Corrina Owens and Ottavio Dattolo on maximizing efficiency and ensuring every effort has a significant impact. Here are my key takeaways with some examples from our own H1 campaigns:   1. So many marketers are being asked to do more with less. Instead, try focusing on doing less, better. Going into H2, we've scaled back the number of campaigns, focusing on fewer, full-funnel, multi-threaded initiatives with increased personalization, quality content, and better use of our channels. I've asked the team to review previous campaign performance with more scrutiny, sharing highlights and insights more widely, and reflecting learnings in our H2 plans.   2. Lead with education vs selling in your events strategy. Last quarter we ran the most successful webinar in Redgate's history. We had more quality sign-ups than ever anticipated and despite being a top-of-funnel event, we're seeing positive buying intent to suggest registrants will convert to opportunities very soon - a stark reminder of the importance of education and value add for customers, and the impact it has on pipeline generation.   3. B2B doesn't have to be boring. You can approach B2B fundamentals in creative ways to drive efficiency and effectiveness. One of our Global Campaign Managers Felicity Questier (Jenkinson), recently attended a breakfast briefing held by Paula Fifield at Wildfire. The session challenged B2B tech brands to think bigger and bolder, and shared some innovative campaigns that delivered more awareness than any whitepaper or blog ever could. As we approached H2 planning, we discussed new techniques we could explore in the future, from gamification to guerilla marketing, as well as some quick wins from new content formats and channels we could implement straight away. #b2bmarketing #demandgeneration #campaigns #marketingeffectiveness #marketingefficiency #domorewithless #marketing #abm #techmarketing

We were able to quickly get all the processes we’d designed for our client into place in the first quarter, ensuring all the top priorities were taken care of. Within that timeframe, we were able to generate 40% of the lead volume they needed to reach their goals for the first year. On top of that, they were able to get guest-speaking opportunities on top podcasts in their industry, improving their brand awareness and positioning themselves as thought leaders. Read more to learn about how building marketing processes into your business can grow your business’s value.

Attention all entrepreneurs and business owners! Are you ready to take your social media game to the next level? Join us for an exclusive LIVE webinar featuring top-notch tips and tricks to elevate your social media marketing strategy! In this power-packed session, we'll dive deep into the art of crafting compelling content that captivates your audience and drives engagement. From mastering the art of storytelling to leveraging the latest trends and tools, we've got you covered! Get ready to unlock the secrets of creating scroll-stopping visuals and crafting irresistible captions that resonate with your target market. Plus, discover proven strategies for increasing your brand's visibility and growing your online community. Whether you're a seasoned pro or just starting out, this webinar is your ticket to unlocking the full potential of social media for your business. Don't miss out on this opportunity to skyrocket your success! Click the link below to save your spot and join us LIVE for this game-changing event! See you there! 👇 #SocialMediaMarketing #DigitalMarketing #BusinessSuccess #Webinar #LearnAndGrow

A guide for high-achieving businesses aiming to scale their event profits. ✔Tips ✔Insights ✔Exclusive content The podcast to help you boost visibility, attract more leads, and maximise your ROI.

Just finished the course “Five Ways to Grow Your Brand's Audience” by Knowable! Check it out: https://lnkd.in/dXaSiiYZ #branddevelopment #audiencedevelopment.

In today’s fast-paced market, having a booth at a trade show isn't just about being seen – it's about creating an unforgettable impact that translates footfall into actual sales. But how do you ensure that your booth doesn't just draw a crowd, but also drives revenue? What strategies you found more effective to attract a qualified audience? What does your booth says about you? If these questions intrigue you, then spend no more than 8:17 of your time to learn how to invest your efforts wisely and watch your business scale and flourish over time. ➡ https://lnkd.in/eG-vfFzh Like this post?  Follow me 👊 Ring the 🔔 on my Profile Connect with me: https://lnkd.in/eFVN2FAz  ➡Boost sales with innovative exhibitor marketing. ➡Accelerate event growth with potent marketing tactics. ➡Maximise Email marketing impact: streamline, excel, connect deeper. ➡Extend your linkedIn profile reach for greater influence. ➡Elevate your sales process with strategic coaching. 📻 Subscribe to the Exhibitor Marketing Insider podcast on Spotify, Amazon Music or any pod app 🎧 https://lnkd.in/eG-vfFzh  #events #marketingtips #exhibitormarketing #podcast #AmazonMusicUK #spotify #PodcastsOnAmazonMusic #exhibitor #tradeshows #eventsmarketing