Offline’s Post

We want to talk about #marketingandcommunications 🔽

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.

Where walls between the sales department, marketing and public relations have already been demolished, you will find the most successful companies. Why? – Mr. Jan H. Kalvik, Founder and Managing director of Kalvik Communication in Norway – serving customers on a broad international basis, reveals his opinion. The communication process between companies, consumers and business partners has changed dramatically over the last decades. And this is only the beginning. The answer is quite easy to understand. The winning teams understand that to reach the buyer and get the contract, full attention is needed. Today your products and services must be visible in more media channels, especially editorial magazines, radio, and television. The good news is that the cost will remain approximately the same, while sales increase and the company builds a better image through editorial coverage. This is our speciality. The good old advertising, but with new ideas and strategies, will always play an important role. We coordinate our efforts with your marketing department to gain synergies. For some, it is tough to hear that the times are changing, my job is to personally participate in meetings with negative people and stick my finger in their eyes and make them wake up. First, we do not take ourselves too seriously. But we take every mission very personally. After an introduction with a new client, we have a meeting where we find out what we can do for you if we can do this for you, and finally – if the cooperation spirit is present. New clients must represent products or services that benefit society. If that is so, the client is regarded as a friend and a part of the team. We present our full spectre of services, from investigating what the company has or has not done in the last period, where money has been wasted and finding which holes can be blocked and which roads to use in the next period. We work closely with gentlemen, and women of the press. After years as editor-in-chief of relevant magazines and skills in building relations, our network is excellent. And in countries where we today do not have this strength, we make it happen. We reach out with positive stories through daily newspapers, magazines, radio, podcasts and sometimes television. Exactly how we do this is different from case to case. Arranging press seminars can be efficient. Revitalizing of homepages and production of corporate videos are also positive for branding the company and give good vibrations, but the most important is what reach directly to your customers through their favourite magazine or newspaper or website/blog. To find the best solutions is what we love to do. And we have fun doing it. We do not just spend hours in the office to finance our free time.

Really good opportunity

Opportunity

"Fuel Your Passion for Marketing in the Field! 🌐🚀 Join our team as a Field Marketing Specialist and take your career on the road to success. Ready to make an impact? Apply now! 📈💼 #FieldMarketing #JobOpportunity #HiringNow #MarketingCareer #ApplyToday" . . #PlacementConsultancy #CareerPlacement #JobPlacement #HiringNow #CareerOpportunities #JobSearch #EmploymentServices #RecruitmentAgency #JobOpportunities #CareerAdvisory #PlacementAssistance #JobPlacementServices #CareerGuidance #JobHunt #JobRecruitment #CareerSupport #PlacementAgency #EmploymentOpportunities #JobSearchAssistance

Hiring a public relations agency for your #B2B needs can significantly alleviate the stress and time commitment involved in managing your company's reputation and inter-company relationships. With an agency's expertise, you gain the advantage of strategic management and flexible support that can profoundly impact the success of your PR campaigns, freeing up your team to focus on other critical areas of your business. #PublicRelations

been given what feels like good advices to one potentially thinking about hiring a PR agency: - a PR person is a connector - hire the person who you would want to be right now eg the person who, if you were yourself in PR, has the same life/approach/vision you would have (hanging in the right circles, going to the right shows, mingling with the right folks etc...) - know your end goal - have a clear mission statement - research agencies, select a few that seem potentially right - ask questions, let people talk Ex of questions: - have you worked with a company that was "here" in term of recognition and brought it up "there"? - can you describe how you did it? - what are the trends you see in the market? - who are you currently working with who you feel is could be connected to that would advance the goal? granted nothing magical here but the above felt intelligent especially to one who never gave pro PR any thoughts.

💡Question.... 💡One that has baffled me for a while now... 👉How can an advertisement for a Marketing Manager range in salary from $80K Base through to $180K Base + Super? There is huge difference! 💡We need to do better at pitching the seniority of a job title when it comes to advertising for a Marketing Manager role. Especially when the salary is not shared on the job advertisement. 👉Broadly speaking if your budget is⬇️⬇️⬇️ ▶️$80K-120K Base - This sits at Marketing Specialist / emerging Marketing Manager level ▶️$120K-$150K Base - An experienced Marketing Manager with team management responsibilities ▶️$150K-$180K Base - You are looking for a Senior Marketing Manager OR Head of Marketing. 👉Quite simply...getting this pitched correctly from the start of your recruitment process, will save both you and the candidate time and hopefully a lot of unwanted confusion!

Director of Product Marketing In-Person - New York City, NY ⚠️ Attention A-Players: 🚨 Stop! Before you hit that apply button, heed this crucial advice. 🚫 "Spray and pray" tactics won't cut it here. 🛑 Most rejections stem from overlooking key details like location or years of experience. 🌪️ Dive deep into the job description. Match every essential and desired qualification. 📝 Your resume should be a tailored suit, not a one-size-fits-all outfit. ⚔️ Precision matters. Failure to align may result in the swift rejection of your application. ⏳ Show us your dedication to detail, akin to a master swordsman's precision. 🥋 I eagerly await the chance to witness your excellence in action! 🌟 https://lnkd.in/gRFUB83z