Odeeo’s Post

Today, more people than ever identify as gamers - an audience that has remained strong even after the pandemic boom. And with endless ways to engage with this audience, gaming has the potential to be a powerful tool for reaching new audiences and building brand affinity. Read on as Senior Programmatic Executive Max Penny-Barrow at The Kite Factory, shares why in-game advertising is a fertile ground for marketers in 2023 and beyond. https://lnkd.in/eZk3MKZw #gaming #gamingadvertising #mediaandadvertising

📊 Over 190 million people in the US play video games. And they are not teenagers. The average American player is 36 years old 🎮 🎯 You can easily reach your target audiences within gamers, who are a valuable group for marketers worldwide. Check our gaming taxonomy and reach the right group in your campaigns. ✅ Contact us to talk about how to reach gamers in your target markets: team@oan.pl #gaming #advertising #gamers #players #targeting #audience #GlobalGamingAudiences

«The winning hand: Social media’s role in elevating iGaming brands» EvenBet Gaming chief marketing officer Alexandra Voronetskaya explores the changing marketing landscape and how companies are adapting to raise brand awareness within their key target audiences. Read the article – https://lnkd.in/eRhXZCpi NEXT.io #igaming #onlinepoker #poker #igamingindustry #smm #socialmedia

📊 There are over 3 billion gamers globally. As marketers and advertisers seek to tap into this valuable audience, spending on gaming ads is on the rise 📈 As OAN - Global Gaming Audiences, we deliver gaming audiences from almost every country in the world 🌍 Our gaming taxonomy includes over 500 segments, divided into groups, such as: 🙍♂️ 🙍♀️ - demography 📱 🖥 - platform & devices 🏃♂️ - e-sport and many more! ✅ Reach gamers with our privacy-safe data. Contact us and let's talk about targeting players: team@oan.pl #data #audiencedata #gamingaudiences #globalgamingaudiences #targeting #targetedadvertising #targetaudience #programmatic #rtb #advertising #onlineadvertising #games #ps #xbox #switch #marketing

Need help targeting audiences or growing brand awareness in the gaming, tech, or consumer electronics space? 🎮 Over the past 2 years, we have grown a global audience of over 18 million and worked with Playstation, LG, Corsair, Green Man Gaming, and Cooler Master just to name a few. Leveraging our experience in growing and managing digital communities around WePC, VideoGamer, and PC Guide, our tech and gaming experts excel at creating best-in-class content for global audiences. So what are you waiting for? We’ve got the sector insight to speak to the audiences that matter to you and the creative expertise to create memorable campaigns that resonate with them. #DigitalAgency #Gaming #Tech #Marketing #ConsumerElectronics

As anyone who spent summers with a group of friends and a Nintendo knows, entertainment in the form of watching other people play video games is nothing new. But have you ever thought of leveraging Twitch for your brand marketing goals? Understanding Twitch audiences is necessary to successfully advertise on the platform. Here’s a breakdown of Twitch users and information on ways to engage the platform’s audiences to market your brand ➡️ https://bit.ly/3I1zu4N #Backstage #Marketing #BrandMarketing #Brand #BrandMarketer #Twitch #Advertising #Audience #SocialMediaMarketing

If you want to level up your advertising game with Hispanic-American audiences, a great bet is to get your game on! At 22 million gamers, Hispanic people make up an enormous 10% of the gaming market. Combine that with knowing that 76% of Americans under 18 play video games. There are huge opportunities to be found not just in understanding their passion for gaming, but in getting your ads into their games themselves. In-game advertising is rapidly growing both because of audience size and because of increased audience engagement. When a gamer's locked into their game, an in-game ad will be that much more engaging! Talk to me in private if you'd like to know more about how in-game advertising can help your brand. #ingameadvertising #digitaladvertising #ShowHeroesGroup

🔔 What are big #game #releases in March, and how to reach their fans in your #campaigns? 🎯 ➡ We chose several of the biggest releases in March and we created new #gaming audiences. With these segments, you can easily #target players of the game you choose 🎮 ✅ Take a look at our new segments: 👉 #Contra: Operation Galuga 👉 #Outcast: A new beginning 👉 Alone in the dark 🔍 Find them on #TheTradeDesk platform and target fans of these titles in your campaigns! #targetedadvertising #targetaudience #segments #onlineadvertising #programmaticadvertising #ads #displayads #displayadvertising #data #audiencetargeting

WTF is In-Game Advertising? StackAdapt and Digiday have released a super insightful 💡 report outlining how agencies are bringing innovative advertising to the engaged gaming audience, highlighting key aspects such as: 🤔 Common Misconceptions 📈 Audience Insights ⦝ Measurement of in-game 🥇 Success Factors Want to learn more about the space and accelerate your Digital Audio strategy at the same time? That's where Odeeo come's in. Drop me a DM to get our one-pager explaining how in-game audio is the perfect accompaniment to your digital audio strategy. 👇🏾 Check out the full report here 👇🏾 https://shorturl.at/cEGNT #ingameadvertising #digitalaudio

Why are marketers struggling to get real returns from #Gamers, the world's largest and most engaged audience? They're missing the most important part. The experience! Swipe through and discover how EIG revolutionizes gamer marketing through gamified direct-to-community platforms. #EIG #marketing #DirectToGamer #gamingindustry #gamersuite