O Positiv’s Post

2024 is well on its way but before we get too far, let’s take a moment to reflect on the major branding shift that occurred in 2023 for science and technology startups. 2023 may have been a volatile year for many, but offered the opportunity to evolve brand and storytelling strategies in order to resonate with the right audiences. In our last blog of 2023, we take a look at the developments we saw in 2023 and how we predict they will continue to shape narratives in 2024. #EndofYear #2024Trends #Branding #Science #Technology #StartUp https://lnkd.in/eZUY_PCj

Discover the rising stars of London's beauty industry in our latest article. From AI-powered skin analysis to social beauty platforms and on-demand hair and beauty services, these startups are reshaping the traditional beauty and wellness landscape. https://lnkd.in/gqgdNT_T Featuring: Glambook Founded by Alex Tomchenko, a global beauty tech company providing a SaaS platform for self-employed beauty professionals and their clients. Tamanna.com, pioneering a multi-brand online mode market with a flawless end-to-end user experience. Skinora Doctors Founded by Dr Anna Puri, combining AI with physicians for personalized skin solutions. Curate Beauty, carefully curating beauty products to connect brands and buyers. Beauty by Holition Founded by Jonathan Chippindale, Katsiaryna Matusevich, Russell Freeman, specializing in AR and AI-powered virtual try-on solutions Glaize Founded by Gina Farran, remodelling women's nail care technology and science. Ruka Hair Founded by Varaidzo Tendai Moyo, a promising brand for global Black women's haircare. MY REV Founded by Jason Iliffe and Nicola Gunby, offering an ultimate beauty app for booking beauty professionals. ub hair Founded by Zina Alfa, an AI mobile marketplace app connecting users to hairstylists. ChicChic Founded by Liutauras Mažonas, a social beauty and wellness marketplace simplifying the beauty experience. Qwork Barbers ltd, innovatively managing barber queues to improve overall customer experience. Dive into our article to find out more about these incredible startups and their creative solutions. #LondonStartups #BeautyTech #Innovation #TechStartups #BeautyIndustry #StartupsUK

Check out this very important article by Sprout Social, Inc. on #brandtrust....for many #smallbusinesses and #startups this is a foreign concept. But if it is embraced, it can become the key to retaining and growing your customer base. Click here to start reading: https://lnkd.in/dXAtru-9

🔌💡 #FocusFridays: The Power of Emotional Branding - Forging Lasting Connections with Consumers 💭❤️ Welcome to #FocusFridays, where we explore the world of startups and entrepreneurs, uncovering unique perspectives that shape the landscape of marketing and PR. Today, we dive into the captivating realm of emotional branding and its ability to create lasting connections with consumers. In a competitive marketplace, building a brand that resonates deeply with consumers is the key to success. Traditional marketing tactics alone are no longer sufficient. To truly stand out and build a loyal customer base, startups must tap into the power of emotions. Think about brands like Apple. They have mastered the art of emotional branding by creating a sense of belonging and aspiration. Apple products not only fulfill functional needs but also evoke emotions of excitement, innovation, and status. Consumers become emotionally connected to the brand, fueling their loyalty and advocacy. Another remarkable example is Nike. They inspire consumers by tapping into the power of motivation, empowerment, and overcoming obstacles. Nike's iconic slogan "Just Do It" has become a mantra for those seeking to push their limits and achieve greatness. By aligning their brand with powerful emotions, Nike has cultivated a tribe of devoted followers. Emotional branding goes beyond product features and benefits; it taps into the essence of human experiences. Airbnb, for instance, emphasizes the emotional journey of exploration, connection, and belonging. Through their storytelling and captivating imagery, they create an emotional connection with their audience, inviting them to be a part of something greater. Startups can harness the power of emotional branding by understanding their target audience's values, aspirations, and pain points. By creating authentic and compelling brand stories, startups can evoke emotions that resonate with their consumers on a deeper level. Remember, emotional branding is not about manipulating emotions but rather forging genuine connections. It's about building trust, empathy, and shared values. By understanding the emotional landscape of your audience, you can craft experiences and messaging that truly touch their hearts. As startups and entrepreneurs, let's embrace the power of emotional branding to create lasting connections with our consumers. Let's go beyond the product or service and tap into the realm of emotions. Join us every #FocusFridays as we uncover more unique perspectives that drive success in the dynamic world of marketing and PR. #FocusFridays #EmotionalBranding #BrandConnection #LoyalCustomers #StartupSuccess #BrandStorytelling #HumanExperience #MarketingStrategies #PRInsights #Startups #Entrepreneurs

Brand Trust is critical for growing a small business...some great tips on how to incorporate brand trust as part of your growth strategy. Thanks for sharing Ground Up Marketers!

🚀 Startup branding plays a pivotal role in shaping the identity and perception of emerging ventures in today's competitive landscape. At Enfinia Growth Partners, along with our venture studio StartFwd, we recognize the importance of establishing a strong brand presence to stand out in the market and connect with target audiences effectively. Defining Startup Branding: Startup branding encompasses the strategic process of defining and communicating a venture's unique identity, values, and offerings to its target market. In 2024, as startups navigate an increasingly crowded marketplace, effective branding becomes essential for building credibility, trust, and differentiation. Key Elements of Startup Branding: In the dynamic landscape of 2024, startup branding goes beyond just a logo and color palette. It encompasses storytelling, authenticity, and purpose-driven messaging that resonates with today's consumers. At Enfinia Growth Partners and StartFwd, we help startups craft compelling brand narratives, establish authentic connections with their audience, and articulate their value proposition effectively. Strategies for Startup Branding in 2024: In the ever-evolving digital age, startups must leverage a mix of traditional and digital channels to build their brand presence. From social media engagement to influencer partnerships and experiential marketing, Enfinia Growth Partners and StartFwd guide startups in implementing holistic branding strategies that capture attention, foster engagement, and drive brand loyalty. Building Brand Equity: Brand equity is the currency of trust and loyalty in today's marketplace. By consistently delivering on brand promises, startups can build long-term relationships with customers and stakeholders. Enfinia Growth Partners and StartFwd assist startups in cultivating brand equity through consistent messaging, exceptional customer experiences, and continuous brand evolution. Empowering Startups for Success: At Enfinia Growth Partners and StartFwd, we empower startups to navigate the intricacies of startup branding in 2024 and beyond. Through strategic guidance, creative storytelling, and innovative marketing solutions, we help startups establish a compelling brand identity that resonates with their target audience and drives sustainable growth. 🌐 Connect with Enfinia Growth Partners and StartFwd: www.enfinia.net Join Enfinia Growth Partners and StartFwd in mastering the art of startup branding in 2024 and unlocking the potential of your venture. Let's embark on a journey of creativity, authenticity, and brand excellence together. #EnfiniaGrowth #StartFwd #StartupBranding #BrandIdentity #BrandStrategy #BrandBuilding #Entrepreneurship 🚀🌟

The article explores the concept of anti-branding strategy, inspired by Louis Sullivan's "form follows function" philosophy. It highlights the importance of brands reconnecting with their fundamental purpose amidst the pursuit of success. Delving into the realm of brand fatigue, it examines how brands adapt to the evolving consumer landscape with unconventional approaches. . . . #brandidentity #branding #brands #nevertoosmalltobrand #Employeebranding #marketing #bangalore #advertising #bangalorefreelancer #freelancerlife #instagram #instagood #Origamicreative #brandstrategy #brandingdesign #brandpositioning #startups #businessowners #brandagency #rebranding #startup #bangalorestartups #bangaloredays #bangalore #business FGF Brands Arad Branding Startup India Indian Startup News

🚀 Thrilled to Share: Neon Labs in Biz Times! 🌟 It's with immense pride and excitement that I share this feature of Neon Labs in the Biz Times. As someone who's been deeply involved in the world of innovative technologies, seeing this vision come to life is truly a career highlight for me. Neon Labs, which I had the privilege of founding, is not just a company; it's a testament to the power of blending advanced technologies like AI and VR with creative marketing strategies. Our goal is to redefine brand experiences, making them not just memorable but truly impactful. I invite you to read the full story in the Biz Times (link below). It delves into how we at Neon Labs are not just keeping pace with the evolving marketing landscape but actively shaping it. Every day, we strive to merge technology and creativity, creating 'wow' moments that resonate with brands and their audiences. For a deeper dive into our journey and the exciting possibilities ahead, check out our website: neonlabs.tech Stay connected and get the latest updates by following Neon Labs on LinkedIn: https://lnkd.in/gSvm3z3m #InnovationInMarketing #NeonLabs #ExperientialMarketing #FutureOfBranding #LeadershipInTech

Do your brand colors represent what you think or want them to? Read on to discover how your brand's color schemes are perceived by consumers and how they associate with certain emotions. #branding #brandawareness #founders #startup #startupmarketing #entrepreneurcoach

Bringing a new brand to market can be overwhelming but creating a solid foundation from the start will help ensure your brand's future success. This indie brand launch kit will help make it happen. #brandidentity #brand #brandlaunch #startup #startupbranding