Barkley’s Post

"AI changed the way my agency worked almost overnight. It did not take jobs, it made our lives easier. Our creative teams quickly taught themselves to use Midjourney in the messy middle ground of ideation and pitching ideas. This changed everything for us." - Tom Demetriou, ECD, BarkleyOKRP #ArtificialIntelligence #Advertising #Creativity cc: shots https://lnkd.in/gFviBU4J

On or around June 19th, 1865, word of the Emancipation Proclamation finally got around to some of the last enslaved peoples in Galveston, TX, stating that slavery had indeed ended. And so Juneteenth was born – a holiday that has been celebrated in a multitude of ways by a variety of people for over 150 years. But in June 2021, it was officially celebrated as a National Federal Holiday. But with anything “new” comes questions. And as BarkleyOKRP’s ERG, The Hub and Putney would have it, we wanted to alleviate some of the pressure from Black People to teach others about the history. Our response: CHAT Juneteenth – an innovative tool that helps people educate themselves on this piece of American History by simply asking questions about the holiday. So we can get back to doing what we've been doing on Juneteenth for over 150 years. Built on the Putney website, including the efforts from nearly 20 Black American employees from BarkleyOKRP, the chatbot exclusively answers questions about Juneteenth, in its own voice and gives you resources to continue your educational journey. Visit the link below to use ChatJuneteenth for yourself – don't be afraid to forward to your friends and family to also educate themselves – and then show us how it works for you. https://lnkd.in/ggNEbaaS Alright, now we're going to celebrate how we celebrate. #CelebrateHowWeCelebrate #Juneteenth #AddGood

Grab your headphones, marketing enthusiasts! 🎧 60 years ago this month, Bill Fromm flipped the switch, and Barkley (Now BarkleyOKRP) was born in Kansas City. Bill, a local boy turned Northwestern journalism grad, returned home and opened the agency’s doors on June 1, 1964. Tune into the latest episode of Kansas City Marketing Legends, where Bill shares tales of Barkley's early days in the auto parts world, launching a real estate empire, selling fancy German beer, and that game-changing Sonic Drive-In win. Hosted by our very own Sam Meers and Barkley alum Mike Swenson, this episode is packed with stories that’ll make you smile, laugh, and maybe even inspire your next big idea. Don’t miss out on the origin story that started it all: https://hubs.la/Q02BsjN50 Cheers to Bill for lighting the way 60 years ago and igniting thousands of careers since!

Feeling especially grateful today for our amazing growth at BarkleyOKRP! This year, we've added new clients, opened new offices, and upped our Impact game. We’ve been out there sharing our research and publishing guides, proving we can walk the talk on purpose-driven success. Change = progress. We're all about evolving, building resilience, and shaking things up. Huge thanks to our clients and partners for being part of this wild ride. Onward and upward! See our progress here: https://hubs.la/Q02zLDwB0 #AddGood #BrandPurpose #BCorpCertified

Thanks for the 💗, Ad Age! #EditorsPick https://lnkd.in/gVyZNPRt

Business or pleasure? Both. 😎 VISIT FLORIDA, let’s get started! #ClientLove #Hospitality

The show is fake, but Metro Flex couldn’t be more real 🏝️ #ClientLove cc: Metro by T-Mobile

How do you bring more exceptional, diverse talent Into the industry? Rewrite the path into advertising! For years, the most direct path to a great creative gig in the ad industry has involved costly portfolio schools + secondary degrees that cater to privileged people from specific backgrounds. Not surprisingly, the result has been a lack of diversity in our industry. With this in mind, our award-winning creative leaders, Sam Bonds + Tom Demetriou, imagined an entirely new approach grounded in real-world experience, which led to the launch of BarkleyOKRP’s Creative Accelerator program. This wildly successful program allows aspiring creatives to join the agency, not as interns, but in a salaried year-long training program that provides core craft and strategic skills, mentorship, and support in gaining full-time employment (often with BarkleyOKRP). Join us to discuss solving the diversity issue once and for all and see if a program like BarkleyOKRP’s could be right for your agency on Tuesday, May 14, at 10A ET. #ModernConsumer #CreativityDemandsDiversity #BigIndie Stream it for free when you register: https://lnkd.in/gHhWH3rW

Stuck on auto-pizza? *record scratch* But wait, there’s Marco’s! We’re sizzling with pride about our latest work with Marco's Pizza. #ModernConsumer #ClientLove #Restaurant