3 months ago, Interbrand published its TOP-100 Best Global Brands 2023, in which Canon is proudly represented since many years. What's new? Now Interbrand published its TOP-100 Best Japan Brands 2024, in which Canon is within the TOP-10 since years. Why is this important for our Customers and Partners? The key to brand growth is not only whether the entire company shares and embodies the company’s purpose and incorporates it into its corporate culture and business activities, but also whether the company is able to create economic value by solving social issues through its business activities. Read more: https://lnkd.in/emdM4ArQ #Canon #Interbrand #BestJapanBrands #BestJapanBrands2024

Meet the new PETERMAYER brand, bringing joy forward and never looking back ✨ learn more about our new positioning at our refreshed company website peteramayer.com

It can be tempting to jump on the premiumization bandwagon–but don't get caught up in the hype. Coca-Cola European Partners had invested heavily in the launch of their premium range, collaborating with a brand consultancy, creating appealing identities, and investing in an extensive marketing mix. Only three years later, the range was discontinued. It's essential for brands of all sizes, industries, and types to take a careful look at each premium opportunity before taking the plunge. Learn more from Nick Liddell: https://buff.ly/3YTQvph #branding #brandstrategy #premiumization #cocacola #premiumbrand

How to Create a “Brand Fan” Start by showcasing the value of a product to your team, then guide them on how to effectively communicate that value to consumers. This approach cultivates internal brand advocates, laying the foundation for a strong team that embodies and champions the brand.

A transparent supply chain can enhance a company's brand reputation. When customers perceive a company as being transparent and ethical in its supply chain practices, it can build a positive brand image associated with trustworthiness, sustainability, and social responsibility. This reputation can attract customers who align with the company's values and differentiate the company from competitors who may not have the same level of transparency.

🤔 Is brand pragmatism more effective than bravery? What does pragmatism have to do with Vinted?  👉🏻 Listen to Emma Sullivan’s presentation at Baltic Brand Forum and get some fresh ideas on how to be pragmatic and maybe also brave.

Introducing the brand new Akixi. A new chapter, a new identity. Discover more at https://lnkd.in/dAZp65Rh Read the PR https://lnkd.in/dzuQQjf9

What can we learn from Stanley about branding?

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