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In the era of so-called subscription fatigue, #subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for #profitability. Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson. On this episode of the Digiday Podcast, we caught up with Kim Gallagher, executive director of marketing at Nuuly to talk about the company’s growth plans through 2024 and beyond.

How Nuuly plans to retain customer subscriptions, data after its first growth spurt

How Nuuly plans to retain customer subscriptions, data after its first growth spurt

digiday.com

Erika Curtis

Global Brand & Community Marketing | Ex- lululemon + agency experience

2mo

Nuuly is my favorite monthly spend! They have been able to retain me as a customer from the very beginning, through covid and there is no end in sight. Great brand.

Kate Shields

Chief Executive Officer at Vault Communications

1mo

Love this Kim Gallagher! So proud of you (and grateful as an addicted Nuuly customer who told 200 moms about it in the past month alone!) Keep up the awesome work. 💜💛

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Erin Armendinger

CEO @ Compass Experience Labs

1mo

Kim Gallagher 👏🏻👏🏻👏🏻

Wendy Lauria

Co-Founder, ask/offer

1mo

Kim Gallagher 👏👏👏👏

Shannon Dietzmann Elliott

Independent Boutique Owner at Harvey Oak Mercantile

1mo

Kim Gallagher is always doing amazing, customer focused work!

Alexa Driansky

Retail Advisor & Experienced Operator || Managing Director at Gordon Brothers

1mo

Bravo Kim Gallagher !!

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