Nostos Network’s Post

Genz Digital Media time spent. - Interesting insight. Engaging in thought-provoking discussions as part of the Digital Ninja team in my previous organization, I gained substantial insights into digital media spend planning. Our focus was on leveraging data collection and advanced analytics platforms to inform strategic decisions. It's been fascinating to witness the shift from traditional media spends to digital and retail media, a transformation that's been reshaping the landscape for some time now. An intriguing insight into the current digital media trends: This year, a significant 51.1% of US Snapchat users are from Gen Z. Similarly, TikTok's user base is predominantly Gen Z, with 44.7% of its users belonging to this vibrant and digitally-savvy age group. These statistics not only highlight the evolving patterns in digital media consumption but also underscore the importance of tailoring digital strategies to resonate with this influential demographic. #DigitalMedia #GenZ #MarketInsights #Analytics #Snapchat #TikTok Source credit - Insider Intelligence #retailinnovation #Digital #digitalmedia #retailmedia

🚀 TikTok is no longer just a trend, it's a powerhouse for advertising and commerce! 🌟 Don't miss out on reaching your audience where they are. 🎯 Did you know? 1/3 of US adults are on TikTok 🇺🇸 56% of users are aged 18-34 👥 98% of content is publicly accessible 📱 52% of users create and share content 🎬 Your target customer is likely active on TikTok. 📈 Let's connect and explore how you can leverage this platform to boost your brand's presence and growth. 💼 #TikTokMarketing #AgencyGrowth #DigitalStrategy #eCommerce #SocialMediaMarketing 📊 https://lnkd.in/e5qPkwbT

A HUGE shift in play if your audience is Gen Z … 1) 40% of Gen Z prefer to research and discover info through platforms such as TikTok and Reddit rather than Google. 2) Gen Z value authenticity of content through human curation, over algorithmic and gamified search results - ironic that Google intends to integrate more AI into their SERPs. 3) In 2021, TikTok briefly surpassed Google as the worlds most popular domain. 🍕 My takeaways: - You can no longer rely on Google as a dominant source of in-market website traffic (paid and organic). Millennials will no doubt follow. - Tailor your video content to top of funnel messaging and drive brand awareness. - Consider aligning the spend on your top of funnel Google advertising with the spend on your paid TikTok/Reddit/social proof advertising platforms.

Brands often refer to social media sites as walled gardens, where beyond the walls of the platform's ecosystem lies a treasure of data on consumer preferences and behaviors. The latest research from the Pew Research Center on adult news consumption patterns reinforces the need to look beyond the current barriers. According to Pew, there has been a significant shift in where US adults get their news since 2020, particularly on TikTok. The news consumption rate on TikTok has quadrupled from 3% to 14% in 2023. This shift is most noticeable among a prized demographic, young adults, where 32% of those aged 18 to 29 use TikTok as a news source, followed by 15% in the 30 to 49 age group, 7% among those aged 50 to 64, and 3% for those 65 and older. Advertisers face challenges in reaching their audience as technology and consumer behavior evolve. Factors like ad-blocking, privacy regulations, platform limitations, and algorithm changes in social media create barriers that advertisers must overcome to ensure their campaigns are successful. Brands need a multi-platform approach to succeed. Advertisers must understand different platforms' unique characteristics and audiences and integrate their campaigns seamlessly across them. This ensures a consistent brand message that reaches audiences wherever they are. It's no longer enough to want to just look over these walls. Brands need to be able to scale these walls and do it quickly. #tiktok #advertising #digitalamarketing

Here's this week's roundup of the top stories across social platforms that I believe are relevant to people in the marketing & advertising industry. 💰 According to WARC Media's latest forecast, in 2024, global advertising investment is set to exceed $1tn for the first time ever! Looking at the graph, you can see that ad spend is predicted to increase in Social Media, Search, and Retail Media. 📺 YouTube is testing fewer but longer ads. Given the above point, it's interesting to see YouTube potentially aiming to step in to replace linear TV. On social and digital channels, shorter videos are typically encouraged for advertisers. As we've seen, though, the likes of 𝕏 are experimenting with long-form content as well. Continuous experimentation of what works for your brand is imperative as the digital video landscape continues to evolve. 📊 The annual Kantar Media Reactions study was released last week, exploring the media landscape. It's a hugely valuable resource as it shows perspectives from consumers and marketers. Key things that stood out for me were the opportunity that lies in sponsorship as well as predicted sentiment across various media channels. 👻 According to an eMarketer forecast, Snap Inc. is set to overtake TikTok as the fastest-growing social media platform by users later this year. This is predicted to be short-lived, however, it'll be an impressive achievement for Snapchat that demonstrates the platform's relevance and the potential it has for brands. I hope you enjoyed my top takes and that it genuinely made your life a little easier. #socialmedia #trends2023 #socialmedianews  #socialmediamarketing #marketing #advertising #YouTube #TikTok #Snapchat #search #retailmedia

🚀 The way we search online is changing! Did you know that social media platforms like TikTok and Facebook Marketplace are now primary tools for finding information and discovering brands, especially among Gen Z? 📱✨ Our latest blog explores this generational shift and highlights the importance of staying ahead with technology. At Fertile Frog, we're constantly evolving to ensure our clients are always ahead of the curve in design, functionality, and marketing. Stay relevant and engage with your audience effectively! #SocialMediaTrends #DigitalMarketing #GenZ #Technology #FertileFrog #Innovation #BrandDiscovery #TikTok #MobileFirst

Gen Z is Redefining Search! A fascinating shift highlighted in the article below reveals that TikTok is becoming more popular than Google for searches among Gen Z users. This trend underscores the evolving nature of how younger audiences seek and consume information.🔍 For brands and marketers, this means rethinking strategies to engage effectively with this demographic. Embracing platforms like TikTok isn't just about trends; it's about meeting your audience where they are. Learn more: https://lnkd.in/gUQQrJnT. #genz #tiktok #google #brands #marketers

🚀 The way we search online is changing! Did you know that social media platforms like TikTok and Facebook Marketplace are now primary tools for finding information and discovering brands, especially among Gen Z? 📱✨ Our latest blog explores this generational shift and highlights the importance of staying ahead with technology. At Fertile Frog, we're constantly evolving to ensure our clients are always ahead of the curve in design, functionality, and marketing. Stay relevant and engage with your audience effectively! #SocialMediaTrends #DigitalMarketing #GenZ #Technology #FertileFrog #Innovation #BrandDiscovery #TikTok #MobileFirst

Exciting Innovations at Digitalage: Redefining Transparency in Social Media In today's digital world, creators and businesses yearn for more control and understanding of their social media content's reach and classification. #Digitalage is pioneering an unparalleled level of transparency in this realm. Imagine a platform that not only vaguely describes content classification but provides a detailed breakdown of how each content is categorized. With Digitalage, you're empowered to see exactly how your content is classified, understand the factors that might limit its reach, and discover opportunities to optimize or adapt your creations for diverse audiences - whether they're under 18, over 21, in the Middle East, India, the EU, China, and beyond. But we're taking it a step further. Our platform leverages cutting-edge content-rich media and digital rights management tools, ensuring creators can truly harness the power of their digital footprint. Digitalage isn't just about enhancing transparency; it's about providing tangible solutions that enable creators to fine-tune their content for different demographics, ensuring maximum engagement and adherence to regional regulations and cultural sensitivities. We're committed to building a platform where transparency isn't just a buzzword but a core feature that fuels creativity, fosters trust, and empowers users. This is the future of social media—a future where control, understanding, and adaptability lead to more meaningful connections and content that truly resonates across the globe. Stay tuned as we break new ground and reshape the social media landscape. Join us on this journey to make the digital age a more transparent, inclusive, and creator-friendly era. #Innovation #SocialMediaEvolution #ContentCreation #Digitalage #Media #nfluencers #Brandsafty #Familysafty #Kidsfriendly #DigitalRightsManagement #GlobalReach #InfluencerMarketing #BrandSafety #ContentCreation #SocialMediaInnovation #CreatorEconomy #TechForGood

The digital landscape is evolving, notably impacting Gen Z's approach to search and information consumption. TikTok has transformed into more than just an entertainment hub, effectively merging with Google Search. Gen Z values authenticity, personal experiences, and visual appeal in their search behavior, preferring platforms like TikTok for information and product reviews. For brands, this evolution presents both challenges and opportunities, requiring authentic, engaging, and visually attractive content to connect with the tech-savvy Gen Z audience. 👉https://zurl.co/lkYT #GenZ #searchevolution #TikTok #Google #searchbehavior #techsavvy #personalexperience #productreview #evolving #DigitalLandscape #OnlineSearch #GoogleSearch #BrandEngagement #InThingNow