The SDR job must change. It's time to stop repetitive tasks and be more efficient. Here's how to go from Cold to Warm: 1. Let's stop being robots - SDRs shouldn't be in charge of cold emails. An email expert should be in charge. - SDRs shouldn't build extensive prospect lists. They should focus on the quality of each lead. - SDRs should call fewer prospects per day. But spend more time building relationships. 2. Let's spend more time on Linkedin - SDRs should use Linkedin as a network. Not as a prospection database only. - SDRs should post/comment daily. Linkedin has 1B users, it's the best B2B channel. - SDRs KPIs should be changed in that new way. Prospects are tired of being cold outreached. They will be 5x times more likely to buy from someone they have engaged/talked with on Linkedin. Let's get Sales from cold to warm Credits to the legend Will Aitken for the video, follow him for more sales content😎
Here is a practical use-case I have came across 15 minutes ago: Dariia Gerasymova is an SDR at Supercadence. She posted an engaging carousel explaining her solution. Here is the kind of comment she got under her post.
Being a robot will be replaced by robots 🤖
You're scared of cold calling Noam
‘They will be 5x times more likely to buy from someone they have engaged/talked with on Linkedin.’ - Can you source this stat? Or is it a soundbite to reassure people who are avoiding picking up the phone?
Noam - spot-on....many businesses have BDR/SDR under marketing, but it needs to be embraced as part of any Direct Sales team. Many SDRs/BDRs will transition into AE/AM roles - I feel it's important to align early with the sales methodologies of today- where the focus and time spent is on building quality, not just performing a large number of activities. Building trust, a network, branding, and relationships are what matters for creating PIPELINES in SDR/BDR and AE/AM success - and LinkedIn is a great resource to utilize. 🤑
Why didn’t you tag Will Aitken?
How about use a dailer, make 300-400 calls, and book 5 meetings daily? Talking to people on the phone is the least robot thing you can do lol
Being cold called by a generic sales guy is the worst. The content and community you build is a first step to warm up your prospects. KPIs are outdated in a lot of companies, but it’s a lot because of their SDRs and their team leader. When your manager make fun about your social activity (not talking about Instagram girls). How are you supposed to keep going? Keep playing the long game, mind your own business. (And start following Noam Nisand).
I'm so with you on the email part, the ones I get from SDRs are... Noam Nisand
Content is the new Sales.
1moCredits to Will Aitken for the video, I recommend following his content on SalesFeed 🤓