Nitin Chadda’s Post

View profile for Nitin Chadda, graphic

Chief Strategy & Innovation Officer at Multi-Color Corporation

MCC’s Nova Inks - a case for affordable premiumization and sustainability for labels rolled into one!

View organization page for MCC Label, graphic

37,655 followers

When looking at the multitude of factors that go into the overall packaging strategy… 🤔 It is worth celebrating when you find a combination of materials, designs, and processes from end to end… ➿ That achieve or exceed your brand goals. ✔️ In this case, our NOVA™️ Inks matched the reflectance of foil (premium design) while outperforming foil from a sustainability perspective (reducing waste). 👏👏👏 Get the full case study here → https://ow.ly/17lR50Qy4au

  • No alternative text description for this image
Alex Gikher

Bridging Tradition, Reimagining Success & Championing Leadership Co-Founder & CRO at RE Partners

4mo

Nitin Chadda Nova™️ Inks sound groundbreaking! How do they align with the broader industry's push towards more sustainable and eco-friendly practices?

Like
Reply
Hassan H. Rmaile

President and Chief Executive Officer at MCC

5mo

A true 360 innovation hitting on all parameters

See more comments

To view or add a comment, sign in

Explore topics