MCC’s Nova Inks - a case for affordable premiumization and sustainability for labels rolled into one!
When looking at the multitude of factors that go into the overall packaging strategy… 🤔 It is worth celebrating when you find a combination of materials, designs, and processes from end to end… ➿ That achieve or exceed your brand goals. ✔️ In this case, our NOVA™️ Inks matched the reflectance of foil (premium design) while outperforming foil from a sustainability perspective (reducing waste). 👏👏👏 Get the full case study here → https://ow.ly/17lR50Qy4au
A true 360 innovation hitting on all parameters
Bridging Tradition, Reimagining Success & Championing Leadership Co-Founder & CRO at RE Partners
4moNitin Chadda Nova™️ Inks sound groundbreaking! How do they align with the broader industry's push towards more sustainable and eco-friendly practices?