I really enjoyed this conversation with fellow Zynga alum Michael Martinez, founder & CEO of casual mobile studio FunCraft. In this episode of the Naavik podcast, we discuss how Michael built a $35 million revenue run rate company with not one, not 2, but now 3 hit games in the highly competitive casual word game genre on mobile. Some great lessons for any gaming entrepreneur, including: - Bigger is not always better: Funcraft's team size will surprise you! - Speed is of the essence: this is one advantage startups have over larger incumbents - Ad monetization works: Funcraft generates impressive ARPDAUs from ads alone and is able to do LTV-positive UA against them - Remote culture can be an asset: it opens up hiring globally - Failure provides valuable learnings: Michael talks candidly about the failure of his prior gaming startup, Juicebox Games, and what he's doing differently this time around Real talk, with lots of real metrics to benchmark against.
Building a Thriving Casual Word Games Business in a Red Ocean
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Thanks Niko Vuori! Always fun to talk about FunCraft and all our learnings along the way.
CEO at Spaceberry UI/UX Design Studio. I have 8 years of experience in launching digital products. Contact me for consultation.
1wCompletely agree with the lessons described above. Saving this video for later viewing 🤝