Nikki Boyers’ Post

Why are differentiation and positioning a brand so important? Do consumers even pay attention to brands, their differences, and how they stand out from each other? Or do consumers simply pick and choose what is available? These are all valid questions that brands such as Adidas continue to answer and exceed people's expectations. From the brand growth of Adidas, we have learned that differentiating and positioning are indeed important. Continue reading here https://lnkd.in/gYiUacWe

At the heart of a great brand is a great product 

🌚🌝 All you have to know about Co-Branding Partnerships! In these alliances, two or more brands come together and pool their expertise and resources to collaborate on products, services, or marketing campaigns. Powerful synergies are created, which often lead to an increase in brand awareness and a unique competitive advantage. 👉 Some of the Main Benefits are: 1. It allows companies to extend their reach and enter new markets that may have been difficult to penetrate individually. 2. Enable brands to enhance their brand equity by working with a trusted and respected partner. 3. It can open up new opportunities for innovation and product diversification. 💥 One good example was Adidas and Kanye West's collaboration. It wasn't just about sneakers; Kanye's influence expanded Adidas' reach, resonating with a younger, trend-conscious demographic. Read the full article here. 👇👇👇 https://lnkd.in/d6AgrSdD #CoBranding #MarketingStrategy #BrandPartnerships #Synergy #Innovation #marketing #toucaninsights #digitalmarketingagency

🌟 Intrigued by Adidas's phenomenal success? Dive into the insightful analysis of their marketing strategy in our latest article! From branding brilliance to sustainability initiatives, there's much to learn. What are your thoughts on their innovative approach? Share below! #Adidas #MarketingStrategy #BrandSuccess 🚀 https://lnkd.in/gMkarskB

Dive deep into the success story of Adidas and uncover invaluable lessons for your brand. Learn how a strong brand image, innovation, and sustainability have propelled Adidas to the top. Let Adidas be your guiding metaphor in the competitive marketing landscape. https://lnkd.in/gMkarskB

🚀 Dive into the world of marketing brilliance with a twist of three stripes! 🏃♂️ Unfold the secrets behind Adidas' global success and learn how to lace up your brand strategy for victory. Let's run this race together! 🌟 #MarketingStrategy #AdidasInFocus #BrandSuccess https://lnkd.in/g3btdMjY

Discover the untold story behind Adidas' exceptional marketing strategy, unveiling the secrets to their global success. From innovative campaigns to sustainable practices, every step offers a lesson in branding brilliance and consumer connection. Learn how to elevate your brand game with insights from the Adidas playbook. #MarketingStrategy #BrandSuccess #AdidasJourney https://lnkd.in/g3btdMjY

In today's competitive retail landscape, brand collaborations are more than just a marketing activation – they're strategic power plays 🤝 “Gone are the days of a purely competitive mindset and a protective approach to your customer base. Co-creation is a mindset shift and much more energetically aligned to the future of how we want to operate as businesses and creators” says Style Arcade Co-founder and CEO Michaela Wessels. So what are the secrets to making it work? From JACQUEMUS and Nike, to DION LEE and HAYDENSHAPES, we look at the brands that have approached partnerships as an opportunity to reshape brand perception and in the process, skyrocket profits 🚀 Read more here 👉 https://bit.ly/45H4L6M 📸 JACQUEMUS x Nike by Pablo Di Prima

🚨 Going LIVE today at 11 AM EDT / 8 AM PDT 🚨 WEBINAR 💻 : The Power of Fandom - Join Adidas, PepsiCo & JPMorgan Chase & Co. as we explore how brands can leverage experiences for authentic fan engagement. Connect for details!

Adidas’s Q1 2024 revenue was 5.458 Billion, meaning that they have increased their marketing investment to represent ~12% of sales - with a focus on the long-term, and on brand. Inspiring to hear marketing’s role as a growth driver and an investment for the business. Reading this is a far cry from coverage of Adidas’s approach to marketing in 2019, where they found themselves short-term focused, over-invested in performance marketing, and making decisions based on measurement that was far from best practice (2019 article here: https://lnkd.in/gqzQuqEr ) https://lnkd.in/gvh6C2c9