Don't ruin your recent drops and releases because of your upcoming Summer Sales. June is a tricky month for many fashion brands, since it's a transitioning month between full-priced SS24 collection and the Summer Sales. So what can happen is people waiting for the prices to drop at the end of the month and buy at a discount. How do you prevent that? I would recommend 2 ways to avoid losing revenue during June. Nº1: Transparency If your newsletters are about products that won't be on sales, SAY IT. Add a small sentence saying "These products will not be part of our upcoming Summer Sales." Nº2: Offer a discount already If your newsletters are about products that will be on sales, just offer a discount code for people to get these already and secure their size. Are you going to launch some Summer Sales this year? __ I'm an email marketer for Fashion and Beauty brands, turning visitors into first-time buyers, and one-time buyers into loyal customers thanks to high performing flows and campaigns. If you want to increase your acquisition, cross-selling strategy, and repetition through email marketing, we should probably have a chat.
Samuel Darwin
1mo
Nicolas, additionally, consider creating exclusive early access sales for loyal customers before the general Summer Sales. This can drive immediate purchases and build loyalty. You could also leverage limited-time bundles to add value without a direct discount. Looking forward to seeing how your strategies evolve!
Turning tech potential into scalable solutions for e-commerce brands and enjoying every bit of it with an actual work-life balance.
1moI always love the idea of transparency in newsletters. Another angle could be to highlight exclusive benefits for early buyers, such as limited-time bundles or free shipping - adds a layer of urgency while maintaining transparency.