Chief Executive officer at The Smiley Company (creator of the Smileys). Philanthropist at Smiley movement.
The younger generation always want to break away from the world of adults. They want to distinguish their world from that of their parents’ generation; different clothes, different music to match their spirit. But at the same time they like to anchor back to certain elements of the past, to show that they’re still here and still a part of society. There’s a need to break away but also to show continuity. Our new summer collection with By Samii Ryan captures this spirit. You’ll see heritage elements of the 90s like big, bold graphics and a nod to the 80s with pastel colours & vintage textures. But we’ve brought a distinctive modern touch to the range with high tech fabrics. And of course, messages of positivity. Smiley Company & By Samii Ryan have been partners since 2020 and I’m excited to continue our work together. Like Smiley, By Samii Ryan makes happy clothes for positive people. It’s our mission to bring positivity to you and your wardrobe. What do you think of the collection? Let me know in the comments.
Buyer (Underwear and Fragrances) en Women Secret
1wFresh colors, comfortable patterns and touching messages. I like it!