Nicolas Loufrani’s Post

The Cannes Lions International Festival of Creativity is the ULTIMATE stage for brands and marketers across the globe and it seems to have more people talking this year than ever before. While global brands, top marketers, and advertisers continue to reign supreme, that hasn’t stopped pro athletes, musicians, and actors from soaking up everything #CannesLions2024 has to offer. A particularly interesting panel, “You Had to Be There: A CMO's Guide to Cultural Moments,” drove home just how crucial it is to place your brand where consumers already are. Brilliant minds from Prime Video & Amazon MGM Studios and Amazon Music – Jared Stacy, Kirdis Postelle, and Andrew Whitworth – broke down the importance of capitalizing on pop culture moments if you want to connect with your target audience. This is my most important marketing principle: meet your consumers where they are. Whether they’re at the big game or the music festival of the season, if your target consumers are watching, attending, and engaging…then you HAVE to make your moment! I know State Farm is gearing up to meet our gaming audience online with Gamerhood Challenge Season 3 later this summer…Where are you meeting yours? https://lnkd.in/gjyy7SWR #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #MediaStrategy #Innovation #OurStateFarm #CannesLions2024

With Buchanan's, ¡Estamos en Familia! - New Campaign Launch I am thrilled to share that I had the honor of co-leading the launch in Venezuela of the new Buchanan’s campaign, "Estamos en Familia," alongside Venezuela’s Buchanan´s Brand team. They say "there's only one family in life," but there are those special individuals whose ties go way deeper than blood — nuestra Chosen Familia. This campaign celebrates those who made it into our lives out of nowhere, and little by little, became "our everything." Buchanan’s goal with this campaign is to revitalize its image, making it more modern, vibrant, and infused with the distinct Latin flair that represents us, Latinos. That is why Buchanan’s partnered with the renowned artist Bizarrap, who, through his music and collaborations, embodies the essence of Chosen Families, bringing this campaign to life. We implemented a comprehensive 360° marketing strategy to engage consumers at every touchpoint. This included in-store visibility, impactful FOOH advertising with influencer Dieguisimo, amplified through media and meme accounts, immersive experiences at top on-trade venues in Caracas, targeted press releases, and strategic amplification through content creators. The highlight was the grand launch event at an art gallery, attended by over 200 content creators and notable figures, featuring unique cocktail experiences and live musical performances. At Diageo, we raise our glasses to celebrate life and to celebrate our brands. This is just the beginning — here’s to more! Because in Diageo, hashtag #EstamosEnFamilia. #DiageoVenezuela #LifeAtDiageo #IWork4Diageo

An oldie but a goodie - in perusing some award winning campaigns in an idle moment, I was reminded of just how good this Spotify campaign targeting CMOs was. Aside from the idea of using Spotify's data to create unique, personalised songs for the target audience - I love the metrics: who else would brag about 14 engagements!? But when they're the right engagements... In fact, it's so good Alex Warren even featured it in our own guide to B2B creativity: https://lnkd.in/eUuH3jMN #b2bmarketing #b2bcreativity #B2Bold https://lnkd.in/eCKzpp_X

Event Marketing: Beyond the Usual Social Media Platforms Event marketers must think beyond traditional social media platforms. By strategically promoting your event brand on music streaming, ecommerce, gaming platforms, and beyond, you can extend your reach, engage with diverse audiences, and ensure your event stands out in the digital marketplace. https://lnkd.in/d6ahE53m #eventmarketing #digitalmarketing #socialactivtymarketing #shareyaarnow

As some peers have been asking; “What is Cannes Lions?” Here are some facts + ‘must knows’ ---> Officially called ‘Cannes Lions International Festival of Creativity' Connects members of the creative communications & advertising industry, and has done for the last 60 years. ---> Lions Awards? Agencies put forward their creative pieces to be nominated, judged and rewarded with one of the Golden Lions. A total of 30 Award categories, from Film Craft to Creative Business Transformation. ---> How long is it? A 5 day event, involving several talks, debates and live panels with world-class directors, entertainers, writers, athletes & speakers, brand & agency activation and more! … Oh and there’s a lot of Rosé - duh! ---> Who goes? Start-ups, established creative, advertising agencies and everything in between, totalling to 15,000+ attendees form over 100 countries. ---> Relevant to the creator economy? Well….last year the festival brought a handful of globally recognised influencers. It was discussed that the annual festival wanted to get the creator economy more involved, hence why this week they released the ‘Creator Pass’. See you there!

Ready to elevate your brand's China presence? Discover strategies for November's festivals in our article. Explore unique opportunities to connect with your audience. Click here to read more! #ChinaMarketing #digitalmarketing #advertisingandmarketing

How satisfied are you with the performance and impact of your music PR campaigns? 📊 🤔 #MusicPRMetrics #EffectivePromotion PR Ideas: 1. Leverage hyper-targeted social media advertising to reach niche audiences 2. Organize guerrilla-style live performances in unexpected public spaces 3. Gamify your music promotion through interactive digital experiences

Great read on Live Nation's Fan DNA segmentation strategy in MarketingWeek! Understanding your audience is key to any successful marketing campaign, and Live Nation's approach of segmenting fans based on their behaviors and preferences is a great example. The six segments they've identified (The Enthusiasts, The Social Butterflies, The Connoisseurs, etc.) provide a clear roadmap for targeted messaging and engagement. Personalising experiences for different fan segments can lead to higher customer satisfaction and loyalty, and a data-driven approach to audience segmentation allows for more effective marketing campaigns. 🚀 Safe to say I'm a huge fan of their strategy here! 🤩

Search Ad Platforms Online Listing Trials: There are several popular online advertising platforms where you can create and manage search ads. Here are a few of the most prominent ones: In addition to these search-specific platforms, there are also social media advertising options that can be effective for reaching potential customers who are actively browsing and engaging on social media platforms. […]

Advertising and music go together, but picking any song and hoping it works is insufficient. Occasionally do advertising campaigns qualify as "memorable." Most music-related advertisements are quickly forgotten by viewers. You have to strike all the correct notes and explore to develop a brand that is commercially successful in music. Enhancing a Storyline, Defining Your Brand, Targeting an Audience, and Evoking Emotion are some ways that you can use music advertisements. We are surrounded by music. It is among the most effective means of international communication. It has been a highly effective tool for advertisers over the years, and it will undoubtedly continue to be crucial to the advertisements of the future.