Nicky Macfarlane (FCIM)’s Post

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Director of Marketing & Product | Portfolio Marketing Director | Marketing Consultant

Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3U1sEDe

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