Nickolas Kounalakis’ Post

OpenX Announces ConteX, the Next Generation of Contextual Solutions for Brands and Agencies to Target Ad Campaigns Safely, Effectively, and at Scale. Read the full story - https://lnkd.in/gWEgevi6 Andrew T. #martech #martechedge #omnichannel #contextual #announcement #brand #campaigns #marketplace #technology

Frequence + Madhive !!! 🚀 "Frequence has omnichannel planning tools that Madhive lacks. Think of this acquisition as tying together Frequence’s front-end capabilities with Madhive’s back-end programmatic workflows. This combination should help improve targeting and, in turn, campaign results!" https://lnkd.in/gxbF-XfT

As the programmatic digital out-of-home market matures, brands and agencies are noticing advancement in areas like measurement and data integration which were key challenges last year. This year, many marketers are focused on the strategic benefits of the increasingly popular channel as part of their omnichannel mix. Read more: https://loom.ly/cn9slQg #advertising #digitaladvertising #mediaplanning #mediabuying #advertisingstrategies #programmatic #omnichannel #DOOH #adPlanet

Are you embracing the era of cross-channel engagement? Where should #CTV sit within an #omnichannel strategy? Get the answers to these questions and more in this The Drum article, as Sophie Lee, Sales Director at #Quantcast gives her tips on the power of omnichannel marketing and data-driven insights in the ever-evolving world of digital advertising. Read here: https://lnkd.in/eHpDAbwS

Companies are embracing the need for omnichannel marketing campaigns and communication in a world where the channels available are ever-increasing. Consumers have myriad ways to watch media, and the fragmentation can pose challenges to marketers wishing to put together a targeted and effective strategy. Experts are predicting the newest player to step up - the connected TV (CTV) devices could be the next game-changer in the digital marketing industry. How and why? Find out here: https://bit.ly/477mCod #DigitalMarketing #DigitalBranding

According to IAB UK, two out of three UK households now use connected TV devices, making it a very exciting time for brands looking to move into, or develop their presence, in the CTV space. DJ Agahi, Managing Director, UK, EMEA, & APAC, shares his insight into where CTV should sit within an omnichannel strategy, and how advertisers can leverage its capabilities to optimize the effectiveness of their campaigns. Read his full take in a recent article by The Drum. https://bit.ly/3tLIGGG #CTVAdvertising #Omnichannel #FAST #Advertising

💡 The insights generated by our in-club attribution for search and sponsored products ads allow our advertisers to see what revenue is generated by which ad, demonstrating measurable ROAS for omnichannel campaigns.    Learn how in-club attribution is helping advertisers capitalize on our physical and digital reach. 👇 https://lnkd.in/gMDGw7uj   #retailmedia #advertisingandmarketing #digitalamarketing

What are the Media Buying trends to watch in 2024? We break down both top Media Buying channels and emerging technologies so your omnichannel marketing strategy can reach the right customers with the right message at the right time https://lnkd.in/gPeVum-y #mediabuying #mediaplanning #omnichannel #omnichannelmarketing #multichannel #multichannelmarketing #mediabuyers

Navigating the Shopper's Maze: Dive into the dynamic world of DOOH Ads as we unravel the impact of omnichannel campaigns. From CTV to mobile, witness the seamless journey across screens! Learn more - https://lnkd.in/g5vFX5ia #doohadvertising #marketingcampaign #omnichannelmarketing