Nick Jaworski’s Post

The integration of AI into our marketing strategies isn't just about leveraging new tools; it's about reimagining the possibilities of creativity and personalization. Our latest MILLION DOLLAR WHOPPER CONTEST is a glimpse into the future of marketing—a future where AI acts as a catalyst for creativity, not a replacement, and where brands are defined not by what they claim to be, but by what consumers tell each other they are. And though AI might not be perfect, there is so much beauty and wonder in the wonkiness, the surprise, the unexpected... Who wouldn’t want to live in the AI era and who wouldn’t want to win $1 million bucks by playing with it? If you can't see the AdAge article, just go to BK.com/MDW and 'take a Whopper bite' out of it. 😜 https://lnkd.in/e3xH9482 Thanks to Preston Nix as well as the army of people credited in his post who helped us make this a reality.

Sometimes when people are learning new things without proper guidance they get it wrong. It looks like it’s the same for AI. Teaching data will be a limit and proper understanding of the real world concepts……. Our AI offerings at #netcompany are sanity checked and real world rooted. #ai

"AI In Life": For beer lovers, imagine this scenario: Your AI agent, well-tuned to your beer preferences, the past purchases, and your consumption habits, knows that you'll run out by the upcoming weekend. It will sense when you are leaving office on Thursday evening, perhaps because you buckle up in your car, and so give you a heads-up, "Make a pit stop on the way home. You're running low on beer this weekend." Additionally, it tells you of the best discounts for your favorite brand nearby, marked on the GPS, and even highlights discounts from beer brands that have landed in your email. Once you tell it what to do verbally, the AI agent will then place the order and even complete the payment for it. That, dear friends, is an example of what AI agents are capable of. Now, work out where traditional online search and SEO figure in all of this. Read this week's issue of my newsletter "All About Content" to know what AI agents will do to traditional online search. -Adding Context To Content- #content #artificialintelligencetechnology #aiagents #billgates https://lnkd.in/dwERMJCE

Embracing AI without compromise, Burger King has harnessed its advantages while mitigating unauthentic pitfalls. According to Marketing Dive, their innovative use of AI in the Whopper campaign sets a new standard for authenticity in today’s AI age. Dive deep into the insights that propelled Burger King to success: https://bit.ly/4bU3oFE #BurgerKing #AIInnovation #MarketingStrategy #Authenticity #BusinessInsights

AI can be controversial, but it offers up completely new content opportunities that drive huge amounts of reach and engagement. Last week, we created this meme for KFC - of Gareth Southgate frying chicken in safety gloves, hard hat and goggles. The post achieved over 3 million organic views and 300K engagements, placing KFC UK & Ireland firmly in the Euros zeitgeist. Historically, we would have done this using photoshop - but AI allows us to create in a much more dynamic way. Ultimately, it makes our idea and creative vision better. What do you think about implementing strategies like this? And more importantly…score predictions please!

A New Zealand supermarket chain recently went viral for an AI fail. Pak ‘n’ Save created an AI app that generated recipes from user-entered ingredients. Customers soon realized this app would create recipes from any ingredients, including household products. One recipe gained a large amount of attention. It was an “aromatic water mix” described as a nonalcoholic beverage “to quench your thirst and refresh your senses. Serve chilled and enjoy the refreshing fragrance.” Sounds delicious, right? Not! It created a deadly chlorine gas. That recipe wasn’t the exception. Rather, it was one of a couple dozen recipes ranging from unsavory to poisonous. The app does have a disclaimer that humans don’t review the recipes, so each user must use their own discretion. This humorous story from The Guardian reveals AI’s limitations. While AI has an unrivaled database of knowledge and unbeatable speed, it lacks human reason, out-of-the-box thinking, and complex emotions. While technology is improving and may eventually resolve these issues, especially since AI is here to stay, AI isn’t there yet. However, AI offers incredible opportunities for content marketing and productivity when used correctly and with human supervision. That’s where ExpressWriters comes in. We fill in that extra mile that helps your content stand out through our human-only content creation process. We hire the top Subject Matter Experts who combine experience with that crucial human touch. When you work with Express Writers, your content is 100% human-researched, written, and reviewed. Our Subject Matter Experts perfectly complement to your AI productivity tools to ensure consistent, accurate, and personal content. #contentmarketing #aicontent #aicontentcreation

Around the end of 2023 and the first weeks of 2024, various publications start emerging about #Marketingtrends for the upcoming year. During this time, I've been reading several reports, and the truth is, from last year to now, I don't see anything substantially new. Nonetheless, I've put together a brief list of things I shouldn't lose sight of. 1 - Rapid adaptation and adoption of technological advancements. Without a doubt, we're unsure where we'll end up with advances in terms of #automation and #AI. It's essential to progress in developing strategies that make these adoptions translate into meaningful things for our marketing areas and add value to our customers. 2 - Legal matters. This is a matter for our lawyer colleagues, but clearly, as technology users and responsible individuals in the digital era, we can't ignore regulatory frameworks or legal gaps we may have due to the recent and unprecedented use of certain technologies. 3 - Let's use #robots, but let's not become robots. I encourage and support the use of technology to make our work easier, faster, error-free, to focus our efforts on #strategicthinking, but be careful in how we seek balance between automation, AI, without losing ourselves as fundamental beings for contact with our customers or potential customers. 4 - Craft standout #content in the midst of digital noise. Our audiences want original content that adds value, that they haven't read elsewhere, that has a different approach, and many other variables. We strive hard to achieve it, but we have to launch it into a growing sea of content, where much of what one reads and is exposed to isn't good. We have a tremendous challenge to reach those we want and capture their attention. 5 - #Data is non-negotiable. Is anyone still operating without looking at data, without measuring, without asking the #data? Data is one of the greatest assets of the modern world; we can't operate without it or turn our backs on it. 6 - Blend of channels. Much is said about blending the best grapes to achieve the best wine. I like to talk about blending channels to find the best strategy for each #touchpoint with my current and potential customers. Not everything is for everyone. You could say I'm playing the role of a winemaker, haha! 7 - The TikTok world. If you've made it to point 7 of this post, I deserve an Oscar! Capturing attention is a huge challenge, and maintaining it even more so in these times where attention spans are getting shorter (and this isn't just for kids in school, it happens to adults too). 9 - #Diversity, #inclusion, and #sustainability. We've already stopped debating whether this is important or not. We must pay proper attention to it. And for us who produce content and carry out actions to impact others different from us, we still have a big challenge. Surely there are more, and each of them can be delved into much deeper... I simply put together this list as a memory aid and didn't want to miss sharing it.

A Smarter Slice: Domino's and MSFT in GenAI Hookup https://ow.ly/eG6350PT8K8

🚨 Ah, the growing pains of AI, huh? Reminds me of that old quote: "Not everything you read on the internet is true." - Abraham Lincoln. 🎩 That's right, Abe was slinging memes before the internet was even a twinkle in Al Gore's eye. Here’s the scoop: If you hopped into a time machine and went back to 2023, you'd find all the eggheads saying that generative AI isn't the gospel truth. And honestly, while it’ll tell you it doesn’t make stuff up on purpose, give it a nudge with a few well-crafted prompts, and bam! It's spinning yarns like your grandma on a Sunday afternoon. 🧶 I just read this bonkers article where a lady made a pizza with glue because some AI told her it’d keep the cheese from sliding off (well, it was for the article). But, I mean, come on! Push a little and we’ll have AI telling us beer is a good substitute for gasoline. 🍺⛽️ For me this is less about the state of AI and more about what people are expecting from AI. Seriously, people need to stop looking to outsource their brain cells to technology. We still need the good old-fashioned noggin—ya know, for things like common sense, critical thinking. AI is a tool, meant to boost what we already know and push us further, faster—not to replace the stuff between your ears. We’re in this weird spot where we want to kick back, sip margaritas, and let the machines do all the heavy lifting. 🍹 But let me tell ya, there's no autopilot for life. The day we start letting computers make all our decisions is the day we end up eating glue pizzas. Not exactly the future I'm looking forward to. So here's a thought: Let’s use AI like we use everything else—responsibly. Mix it with a little human insight, and maybe we won’t end up with a bunch of adults wondering why their stomachs are sticking together. Because if we're not careful, the next thing AI will have us adding to pizza is pocket lint and button batteries. Keep it real, folks. Use that grey matter for more than just filling up your skull. 💀 #futureofwork #innovation #criticalthinking #aiethics

Because I’m autistic, I can spot patterns like these without trying, and have been automatically scrolling past fast-food content for a while now. If the content itself has value, I might skim it for detail. But mostly reading AI articles feels like eating discount white bread. So, if you want to stop filling the space with white starch, at least take a minute to personalize the content before you post, and post content that has some meat to it. https://lnkd.in/euA4H8qZ