Nick Andrews’ Post

A winning formula...

The Physics of Communications (3) The final installment (for now) of my mini-series on the value of seeing communications through a Physics lens sees us turning towards Isaac Newton and his Laws of Motion. In his first Law, Newton found that an object at rest or in motion would remain in a steady state until acted upon by a force. In our case, the object could be a brand, a point of view, a market share or something similar. It could be moving or static but, in all cases, we need to determine whether we want it to move faster or more slowly and in what direction. And, if we do, what forces would we need to deploy to create that movement. Movement is, after all, much of what we are trying to achieve through our communications. Life is a process in motion – we move, age, act, progress. Communications, whether as a nudge or a push, needs to be applied deliberately and accurately. In all cases, we are only looking to move things just enough and knowing exactly how to use the available communications methods is a large part of the skill. Too much force and you hack people off. Not enough and nobody moves. The exponential availability of audience and other data allows us to be increasingly forensic in this process; to determine whether we need to push gently with our finger, or smack hard with a blunt instrument. This is 'audience first' as a study of movement. It causes us to think hard about trajectory, pace, direction, momentum. All important communications considerations. Perhaps, in a different era, Isaac would have been a communicator? Well, that’s it for now. In closing, I promised you a physics-related joke…. Two cats sliding down a roof. Which one falls off first? The one with the smallest µ. Boom boom. If anyone has any more equations, laws or (for that matter) physics jokes, let me know. #corporatecommunications #reputationmanagement #PR FleishmanHillard FleishmanHillard UK

Well done, JOC! Anticipating this special issue on "time," coming in 2025, energizes my brain. Finally, an effort that has the potential to shake up our thinking and move Communication Science forward. The majority of research in Communication and Media studies might demonstrate interesting effects but lacks novel, scientific insight into processes that underlie emergent effects of communication and media content/technologies. A world in crisis needs novel, scientifically rigorous Communication Science. Thanks Dr. Yen-I Lee, my fellow Media Mind Lab Coug, for sharing this special call with me, let's get to work! https://lnkd.in/gKJ6nNzN https://lnkd.in/gKJ6nNzN

This is not rocket science. You all know this already. But do you put it into practice? What other key communication strategies should I add to this list?

[PDF] Reshaping Communications: Technology, Information and Social Change Paschal Preston digsell https://lnkd.in/eUrBfmaw Thirty years ago, one writer complained that ‘to admire technology is all out of fashion’. Today excited claims are made for the impact that these technologies are having on social, political and economic life. But how are we to assess these claims? This book critically interrogates many of the prevailing ideas offers a fresh perspective on this new`digital age’. Reshaping Communications: · Provides an alternative and more grounded account of the complex interplay between new technology and information structures and changes in society · Illuminates the fundamental continuities as well as changes in socioeconomic and political processes · Draws on … Read More » https://lnkd.in/ey4n5yBq

While we wait for this month's #EUPRERApeople, don't miss the chance to read (again) our latest instalment with Jens Seiffert-Brockmann (Vienna University of Economics and Business, Austria). Topics: the challenges of 21st century information, #gamification and progress in #publicrelations #research. 👇 Find the full interview here 👇

We have learned over the years that Structured Visual Thinking takes patience and curiosity. 'Curiosity makes people hungry for knowledge—but not necessarily in a hurry' https://lnkd.in/e3WxN2VA #structuredvisualthinking #strategy #strategicthinking #decisionmaking #decisionquality #business #csuite #creativity #marketing Scientific American

My second study on the human communication being driven, at it's foundation, by the avoidance of death.    https://lnkd.in/ekjQP2X5              

Aloha, colleagues and connections! My seventh master's class with Troy University's MS in Strategic Communication is underway! This professor takes an innovative approach to academic #writing, having us create a professional #blog focused on applying our #learning to our career field. For the next nine weeks, "Media Today: Emergent or Insurgent?" will focus on the impact of information overload on many facets of communication. I'd love your thoughts and feedback. Please take a few minutes to read and comment, and share with your networks to advance the conversation! #communication #strategiccommunication #informationoverload #informationwarfare #alwayslearning #alwaysgrowing

I have completed the "Designing Effective Science Communication" course at the University of Colorado Boulder. Through this experience, I learned about the principles of human learning essential for designing more engaging communications.