Nick Kolakowski’s Post

There’s a famous (and possibly apocryphal) story about Apple co-founder Steve Jobs entering the cafeteria at his company’s headquarters and asking everyone assembled to name the most powerful person in the world. His employees offered all sorts of answers (“The President!”), only for Jobs to shake his head and say, “No, the most powerful person in the world is the storyteller.” From his perspective, storytellers set the vision and values for millions of people around the world, effectively instructing them in how to think about things. That little story about Jobs is an important one, because it hints at why Apple has always leaned heavily into effective storytelling as a way of selling its products to the world. It’s also a lesson for tech professionals everywhere: in a world filled with near-incomprehensible data and jargon, you can use a compelling narrative to cut through the noise and get the buy-in you want from your colleagues and others. With that in mind, here are some quick-and-easy storytelling tips. #storytelling #softskills #jobskills

How Tech Pros Can Become Storytellers to Win Big

How Tech Pros Can Become Storytellers to Win Big

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