BACK TO W+K After 2 years, 8 months and 38 projects, I’m winding up Untapped Strategy to take on a new challenge. Building a consultancy has been exhilarating, terrifying and rewarding in pretty much equal measure - like history’s steepest learning curve attached to the world’s fastest rollercoaster - and I wouldn’t have had it any other way. My eternal thanks to all the clients who paid cold hard cash to let me loose on their marketing problems, to the talented freelancers who helped keep the plates spinning along the way, and to all the friends, family and colleagues who freely gave their advice and encouragement - if you’ve ever run your own business, you’ll understand the true value of backup. Most of all, though, I couldn’t be prouder of the work we’ve done - championing the next generation of athletes, changing the conversation around gaming, supporting refugee ballet dancers, creating new meaning from mergers, and building fintech brands from the ground up. And now? From February I’ll be joining the Wieden + Kennedy Amsterdam management team as Chief Strategy Officer, pretty much 13 years to the day since I first stepped through the doors of Herengracht 258. It feels like coming home, and I couldn’t be more excited.
Love this so much, mate. Basically any excuse to get back to 'Wheels' at lunchtime
That's amazing and they're very lucky to have you matey.
Congrats! Everyone wins 🙌🏾
Have a handle on today's tomorrow.
Look OUT!! This is quite some news 👍👍👍💪 they’re lucky to have you home again!
Some you win, some you lose. What can I say, just try to make the best of it 🤷🏻♀️
Never has someone deserved a job more mate. Can't wait to see you smash it.
He's back!
Triumphant return. Hope our paths cross again soon. Good luck, my friend.
Deputy Managing Director - New Business Director at BETC
5moAnd then Nick came back home.