481 - Deepfakes of Chinese influencers are livestreaming 24/7: #ai, #technology
With just a few minutes of sample video and $1,000, brands never have to stop selling their products.
These streamers are not real: they are AI-generated clones of the real streamers. As technologies that create realistic avatars, voices, and movements get more sophisticated and affordable, the popularity of these deepfakes has exploded across China’s e-commerce streaming platforms.
And as the tech has improved, the service has gotten cheaper too. Generating a basic AI clone now costs a customer about 8,000 RMB ($1,100). If the client wants to create a more complicated and capable streamer, the price can go up to several thousands of dollars. Other than the generation, that fee also covers a year of maintenance.
Once the avatar is generated, its mouth and body move in time with the scripted audio. While the scripts were once pre-written by humans, companies are now using large language models to generate them too.
Now, all the human workers have to do is input basic information such as the name and price of the product being sold, proofread the generated script, and watch the digital influencer go live. A more advanced version of the technology can spot live comments and find matching answers in its database to answer in real time, so it looks as if the AI streamer is actively communicating with the audience. It can even adjust its marketing strategy based on the number of viewers
For Silicon Intelligence, its next step is to add “emotional intelligence” to the AI streamers, Sima says: “If there are abusive comments, it will be sad; if the products are selling well, it will be happy.” The company is also working on making AI streamers interact and learn from each other.
The company has had a fascinating and sort of terrifying goal since its beginning: it wants to create “100,000,000 silicon-based laborers” by 2025. For now, Sima says, the company has generated 400,000 virtual streamers. There’s still a long way to go.
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